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Consumer Culture Theory
Metrics
H-Index
i10 Index
Citation Counts
69
202
27,533
Marketing
Metrics
H-Index
i10 Index
Citation Counts
31
53
3,605
Consumer behavior
retailing
atmospherics
Metrics
H-Index
i10 Index
Citation Counts
30
45
2,657
sensory marketing
food
consumer behaviour
neuroscience
Metrics
H-Index
i10 Index
Citation Counts
23
29
2,589
Digital marketing
Retailing
Services marketing
Multichannel management
Digital transformation
Metrics
H-Index
i10 Index
Citation Counts
22
28
2,030
Marketing
Purchasing
Networks
Relationships
Metrics
H-Index
i10 Index
Citation Counts
22
30
2,041
marketing
Metrics
H-Index
i10 Index
Citation Counts
21
32
3,109
service marketing
luxury marketing
sustainable luxury
luxury
luxury services
Metrics
H-Index
i10 Index
Citation Counts
19
21
1,831
Search and Social Media Marketing
Digital Marketing
online marketing
e-learning
blended elearninig
Metrics
H-Index
i10 Index
Citation Counts
18
27
1,798
marketing
construction
communities of practice
innovation
Metrics
H-Index
i10 Index
Citation Counts
16
18
1,172
Discover Leading Experts: Premium membership highlights you at the top, increasing your visibility and influence in 13 major fields and 197 disciplines. Be seen first!
marketing
Metrics
H-Index
i10 Index
Citation Counts
15
17
854
Marketing des arts et de la culture
comportement du consommateur
spectacles vivants
Metrics
H-Index
i10 Index
Citation Counts
13
16
491
Marketing B to B
marketing d'affaires
services B to B
Communautés de pratiques
innovation
Metrics
H-Index
i10 Index
Citation Counts
10
10
677
Markets' Organization
Sociology of Markets
Culture & Morality in Markets
Metrics
H-Index
i10 Index
Citation Counts
10
10
484
Marketing & Branding
Metrics
H-Index
i10 Index
Citation Counts
10
10
441
branding
marketing organization
brand gender
naming
Metrics
H-Index
i10 Index
Citation Counts
9
9
254
Marketplace culture
Market interactions
Consumer identity
Brand
Fandoms
Metrics
H-Index
i10 Index
Citation Counts
8
8
310
Marketing
consumer behaviour
tourism
brand identity
Metrics
H-Index
i10 Index
Citation Counts
6
6
229
Consumer Behaviour
wine packaging/labelling
responsible consumption
consumer wellbeing
Metrics
H-Index
i10 Index
Citation Counts
5
5
129
Digital Marketing
AI
Word-of-Mouth
Text analysis
Metrics
H-Index
i10 Index
Citation Counts
4
2
61
Marketing
Strategy
SME
Start-ups
High-Tech
Metrics
H-Index
i10 Index
Citation Counts
4
1
103
marketing
communication
storytelling
marque
luxe
Metrics
H-Index
i10 Index
Citation Counts
4
2
49
Management Strategy
Marketing
Metrics
H-Index
i10 Index
Citation Counts
2
2
427
Marketing
Metrics
H-Index
i10 Index
Citation Counts
1
1
35
Cultural branding
relation collective à la marque
réseau familial de marque
auto-ethnographie
Metrics
H-Index
i10 Index
Citation Counts
1
1
15
bernard cova
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
69
202
27,533
Boris Bartikowski
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
31
53
3,605
Renaud Lunardo
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
30
45
2,657
Consumer behavior
retailing
atmospherics
Olivia Petit
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
23
29
2,589
sensory marketing
food
consumer behaviour
neuroscience
Gregory BRESSOLLES
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
22
28
2,030
Digital marketing
Retailing
Services marketing
Multichannel management
Digital transformation
Robert Spencer
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
22
30
2,041
Marketing
Purchasing
Networks
Relationships
Francois Durrieu
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
21
32
3,109
Jonas Holmqvist
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
19
21
1,831
service marketing
luxury marketing
sustainable luxury
luxury
luxury services
Aleksej HEINZE
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
18
27
1,798
Search and Social Media Marketing
Digital Marketing
online marketing
e-learning
blended elearninig
CRESPIN-MAZET
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
16
18
1,172
marketing
construction
communities of practice
innovation
Discover Leading Experts: Premium membership highlights you at the top, increasing your visibility and influence in 13 major fields and 197 disciplines. Be seen first!
Nacima Ourahmoune
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
15
17
854
Maud Derbaix
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
13
16
491
Marketing des arts et de la culture
comportement du consommateur
spectacles vivants
Karine GOGLIO-PRIMARD
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
10
10
677
Marketing B to B
marketing d'affaires
services B to B
Communautés de pratiques
innovation
Simona D'Antone
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
10
10
484
Markets' Organization
Sociology of Markets
Culture & Morality in Markets
Michel Gutsatz
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
10
10
441
Isabelle Aimé
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
9
9
254
branding
marketing organization
brand gender
naming
Gregorio Fuschillo
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
8
8
310
Marketplace culture
Market interactions
Consumer identity
Brand
Fandoms
Michele Ambaye
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
6
6
229
Marketing
consumer behaviour
tourism
brand identity
David Jaud
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
5
5
129
Consumer Behaviour
wine packaging/labelling
responsible consumption
consumer wellbeing
Keeyeon Ki-Cheon Park
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
4
2
61
Digital Marketing
AI
Word-of-Mouth
Text analysis
Stéphanie Petzold
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
4
1
103
Marketing
Strategy
SME
Start-ups
High-Tech
Juliette Cichostepski
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
4
2
49
marketing
communication
storytelling
marque
luxe
Aurélie Froger
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
1
1
35
Dominique Billon
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
1
1
15
Cultural branding
relation collective à la marque
réseau familial de marque
auto-ethnographie