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Marketing
Consumer Behavior
Innovation
Brand Management
Metrics
H-Index
i10 Index
Citation Counts
48
144
10,248
Retailing
Marketing
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
29
61
4,200
Customer Centricity
Customer Experience Management
Omnichannel Multichannel
Marketing Transformation
Go To Market Strategies
Metrics
H-Index
i10 Index
Citation Counts
23
53
3,339
Service Innovation
Service Science
Enterprise Engineering
Metrics
H-Index
i10 Index
Citation Counts
16
22
1,001
consumer behavior
shopper marketing
loyalty cards
retailing
Metrics
H-Index
i10 Index
Citation Counts
8
7
362
Service management
service business development
business model innovation
Metrics
H-Index
i10 Index
Citation Counts
8
8
707
Behavioral Economics
Marketing
Econometrics
Metrics
H-Index
i10 Index
Citation Counts
6
3
242
consumer research
consumer psychology
unstructured data
voice analytics
text analytics
Metrics
H-Index
i10 Index
Citation Counts
4
3
170
Consumer Behavior
New Technologies
Autonomous Products
Metrics
H-Index
i10 Index
Citation Counts
3
0
27
Marketing Management
Consumer Behavior
Strategy
Metrics
H-Index
i10 Index
Citation Counts
3
0
20
Marketing
Consumer Behavior
Consumer Culture Theory
Qualitative Methods
Metrics
H-Index
i10 Index
Citation Counts
2
2
36
Digitalization
Analytics
Digital Marketing
Operational Excellence
Quality management
Metrics
H-Index
i10 Index
Citation Counts
2
1
28
Digitalization
Industrial Services
Marketing
Sales
Metrics
H-Index
i10 Index
Citation Counts
2
1
24
Consumer research
Marketing
Consumer Culture Theory
Metrics
H-Index
i10 Index
Citation Counts
2
1
21
brand management
marketing
behavioural economics
consumer research
branding
Metrics
H-Index
i10 Index
Citation Counts
2
1
20
Retailing
Marketing
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
1
0
2
Torsten Tomczak
Universität Saint Gallen
St. Gallen, Switzerland
Metrics
H-Index
i10-Index
Citation Counts
48
144
10,248
Marketing
Consumer Behavior
Innovation
Brand Management
Thomas Rudolph
Universität Saint Gallen
St. Gallen, Switzerland
Metrics
H-Index
i10-Index
Citation Counts
29
61
4,200
Retailing
Marketing
Consumer Behavior
Schögel Marcus
Universität Saint Gallen
St. Gallen, Switzerland
Metrics
H-Index
i10-Index
Citation Counts
23
53
3,339
Customer Centricity
Customer Experience Management
Omnichannel Multichannel
Marketing Transformation
Go To Market Strategies
Antonia Albani
Universität Saint Gallen
St. Gallen, Switzerland
Metrics
H-Index
i10-Index
Citation Counts
16
22
1,001
Service Innovation
Service Science
Enterprise Engineering
Liane Nagengast
Universität Saint Gallen
St. Gallen, Switzerland
Metrics
H-Index
i10-Index
Citation Counts
8
7
362
consumer behavior
shopper marketing
loyalty cards
retailing
Thomas Fischer
Universität Saint Gallen
St. Gallen, Switzerland
Metrics
H-Index
i10-Index
Citation Counts
8
8
707
Service management
service business development
business model innovation
Severin Friedrich Bischof
Universität Saint Gallen
St. Gallen, Switzerland
Metrics
H-Index
i10-Index
Citation Counts
6
3
242
Behavioral Economics
Marketing
Econometrics
Francesc Busquet
Universität Saint Gallen
St. Gallen, Switzerland
Metrics
H-Index
i10-Index
Citation Counts
4
3
170
consumer research
consumer psychology
unstructured data
voice analytics
text analytics
Jenny Lena Zimmermann
Universität Saint Gallen
St. Gallen, Switzerland
Metrics
H-Index
i10-Index
Citation Counts
3
0
27
Consumer Behavior
New Technologies
Autonomous Products
Aristid Klumbies
Universität Saint Gallen
St. Gallen, Switzerland
Metrics
H-Index
i10-Index
Citation Counts
3
0
20
Marketing Management
Consumer Behavior
Strategy
Birte Karoline Manke
Universität Saint Gallen
St. Gallen, Switzerland
Metrics
H-Index
i10-Index
Citation Counts
2
2
36
Marketing
Consumer Behavior
Consumer Culture Theory
Qualitative Methods
Uli Schneider
Universität Saint Gallen
St. Gallen, Switzerland
Metrics
H-Index
i10-Index
Citation Counts
2
1
28
Digitalization
Analytics
Digital Marketing
Operational Excellence
Quality management
Christoph Tienken
Universität Saint Gallen
St. Gallen, Switzerland
Metrics
H-Index
i10-Index
Citation Counts
2
1
24
Digitalization
Industrial Services
Marketing
Sales
Jan-Hendrik Bucher
Universität Saint Gallen
St. Gallen, Switzerland
Metrics
H-Index
i10-Index
Citation Counts
2
1
21
Consumer research
Marketing
Consumer Culture Theory
Daniel Dietrich
Universität Saint Gallen
St. Gallen, Switzerland
Metrics
H-Index
i10-Index
Citation Counts
2
1
20
brand management
marketing
behavioural economics
consumer research
branding
Andreas Hauschke
Universität Saint Gallen
St. Gallen, Switzerland
Metrics
H-Index
i10-Index
Citation Counts
1
0
2
Retailing
Marketing
Consumer Behavior