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Marketing
Innovation
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
32
43
12,371
consumer behavior
sustainable consumption
sustainability strategies
IP infringement
social identity
Metrics
H-Index
i10 Index
Citation Counts
24
42
4,322
Consumer Research
Economic Psychology
Metrics
H-Index
i10 Index
Citation Counts
24
35
2,239
Consumer Behavior
Customer Value
Marketing Management
Consumer Neuroscience
Service Management
Metrics
H-Index
i10 Index
Citation Counts
21
28
2,916
experimental economics
voting behaviour
social preferences
cultural economics
Metrics
H-Index
i10 Index
Citation Counts
11
11
815
Marketing
Digital Marketing
Online Advertising
Programmatic Advertising
Social Media Marketing
Metrics
H-Index
i10 Index
Citation Counts
8
8
419
data science
marketing analytics
unstructured data
machine learning
AI
Metrics
H-Index
i10 Index
Citation Counts
7
6
169
Marketing
Metrics
H-Index
i10 Index
Citation Counts
6
6
546
Marketing Science
Metrics
H-Index
i10 Index
Citation Counts
6
6
237
Consumer Behavior
Gerontology
Retailing
Services
Marketing
Metrics
H-Index
i10 Index
Citation Counts
5
4
167
mixed-method research
new technologies
artificial intelligence
consumer behavior and marketing
Metrics
H-Index
i10 Index
Citation Counts
3
2
176
Metrics
H-Index
i10 Index
Citation Counts
3
2
94
Optimization
Industry 4.0
Location Routing Problem
Unmanned Aerial Vehicles
Digital Marketing
Metrics
H-Index
i10 Index
Citation Counts
3
1
36
Semantic Web
Tourism
Electronic Marketing
Search Engine Marketing
Metrics
H-Index
i10 Index
Citation Counts
3
1
67
Marketing
management
tourism
auditing
SME.
Metrics
H-Index
i10 Index
Citation Counts
3
1
31
consumer interactions
firm-generated word-of-mouth
advertising effectiveness
endogeneitiy
Metrics
H-Index
i10 Index
Citation Counts
2
1
148
Marketing
consumer behavior
sports marketing
Metrics
H-Index
i10 Index
Citation Counts
1
0
4
Martin Schreier
Wirtschaftsuniversität Wien
Vienna, Austria
Metrics
H-Index
i10-Index
Citation Counts
32
43
12,371
Marketing
Innovation
Consumer Behavior
Elfriede Penz
Wirtschaftsuniversität Wien
Vienna, Austria
Metrics
H-Index
i10-Index
Citation Counts
24
42
4,322
consumer behavior
sustainable consumption
sustainability strategies
IP infringement
social identity
Bernadette Kamleitner
Wirtschaftsuniversität Wien
Vienna, Austria
Metrics
H-Index
i10-Index
Citation Counts
24
35
2,239
Consumer Research
Economic Psychology
Monika Koller
Wirtschaftsuniversität Wien
Vienna, Austria
Metrics
H-Index
i10-Index
Citation Counts
21
28
2,916
Consumer Behavior
Customer Value
Marketing Management
Consumer Neuroscience
Service Management
Anita Zednik
Wirtschaftsuniversität Wien
Vienna, Austria
Metrics
H-Index
i10-Index
Citation Counts
11
11
815
experimental economics
voting behaviour
social preferences
cultural economics
Nadia Abou Nabout
Wirtschaftsuniversität Wien
Vienna, Austria
Metrics
H-Index
i10-Index
Citation Counts
8
8
419
Marketing
Digital Marketing
Online Advertising
Programmatic Advertising
Social Media Marketing
Siham El Kihal
Wirtschaftsuniversität Wien
Vienna, Austria
Metrics
H-Index
i10-Index
Citation Counts
7
6
169
data science
marketing analytics
unstructured data
machine learning
AI
Nils Wlömert
Wirtschaftsuniversität Wien
Vienna, Austria
Metrics
H-Index
i10-Index
Citation Counts
6
6
546
Michael Platzer
Wirtschaftsuniversität Wien
Vienna, Austria
Metrics
H-Index
i10-Index
Citation Counts
6
6
237
Robert Zniva
Wirtschaftsuniversität Wien
Vienna, Austria
Metrics
H-Index
i10-Index
Citation Counts
5
4
167
Consumer Behavior
Gerontology
Retailing
Services
Marketing
Melanie Clegg
Wirtschaftsuniversität Wien
Vienna, Austria
Metrics
H-Index
i10-Index
Citation Counts
3
2
176
mixed-method research
new technologies
artificial intelligence
consumer behavior and marketing
Selma Saracevic
Wirtschaftsuniversität Wien
Vienna, Austria
Metrics
H-Index
i10-Index
Citation Counts
3
2
94
Uğurcan Dündar
Wirtschaftsuniversität Wien
Vienna, Austria
Metrics
H-Index
i10-Index
Citation Counts
3
1
36
Optimization
Industry 4.0
Location Routing Problem
Unmanned Aerial Vehicles
Digital Marketing
Wilhelm Loibl
Wirtschaftsuniversität Wien
Vienna, Austria
Metrics
H-Index
i10-Index
Citation Counts
3
1
67
Semantic Web
Tourism
Electronic Marketing
Search Engine Marketing
Ph D Saša Vujić
Wirtschaftsuniversität Wien
Vienna, Austria
Metrics
H-Index
i10-Index
Citation Counts
3
1
31
Marketing
management
tourism
auditing
SME.
Ulrike Phieler
Wirtschaftsuniversität Wien
Vienna, Austria
Metrics
H-Index
i10-Index
Citation Counts
2
1
148
consumer interactions
firm-generated word-of-mouth
advertising effectiveness
endogeneitiy
Fabian Nindl
Wirtschaftsuniversität Wien
Vienna, Austria
Metrics
H-Index
i10-Index
Citation Counts
1
0
4
Marketing
consumer behavior
sports marketing