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* Total H Index Rankings
Ranking Based
On Selection: 26
marketing
consumer behavior
statistics
psychology
research methodology
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
78
53
0.679
* Total H Index Rankings
Ranking Based
On Selection: 27
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
76
65
0.855
* Total H Index Rankings
Ranking Based
On Selection: 28
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
75
41
0.547
* Total H Index Rankings
Ranking Based
On Selection: 29
Environmental Psychology
Conservation
Social Psychology
Data Analytics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
74
64
0.865
* Total H Index Rankings
Ranking Based
On Selection: 30
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
73
52
0.712
* Total H Index Rankings
Ranking Based
On Selection: 31
sourcing strategy
supply chain management
international marketing
technology management
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
73
42
0.575
* Total H Index Rankings
Ranking Based
On Selection: 32
Customer Satisfaction and Loyalty
Selling and Sales Management
Multivariate Data Analysis
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
72
52
0.722
* Total H Index Rankings
Ranking Based
On Selection: 33
Sales management
Business-to-business marketing
Sales
CRM
Relationships
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
72
43
0.597
* Total H Index Rankings
Ranking Based
On Selection: 34
Marketing
Consumer Behavior
Social Media
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
72
35
0.486
* Total H Index Rankings
Ranking Based
On Selection: 35
Marketing
Survey Research
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
71
46
0.648
* Total H Index Rankings
Ranking Based
On Selection: 36
consumer health
food labeling
survey measurement
marketing and public policy
transformative consumer research
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
71
43
0.606
* Total H Index Rankings
Ranking Based
On Selection: 37
marketing models
b2b marketing
decision support systems
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
71
35
0.493
* Total H Index Rankings
Ranking Based
On Selection: 38
marketing
service marketing
service encounters
technology and service
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
70
44
0.629
* Total H Index Rankings
Ranking Based
On Selection: 39
marketing ethics
social responsibility
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
70
41
0.586
* Total H Index Rankings
Ranking Based
On Selection: 40
Consumer Behavior
Creativity
Social Influence
Innovation
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
68
53
0.779
* Total H Index Rankings
Ranking Based
On Selection: 41
Advertising/Marketing/PR Strategies
Consumer Psychology/Behavior
Market Research
Trademarks
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
68
31
0.456
* Total H Index Rankings
Ranking Based
On Selection: 42
Marketing
Advertising
Consumer Behavior
International Marketing
International Advertising
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
67
37
0.552
* Total H Index Rankings
Ranking Based
On Selection: 43
Consumer Behaviour
Healthcare Collaboration
International Collaboration
IT in Healthcare
Technology & Innovation
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
67
37
0.552
* Total H Index Rankings
Ranking Based
On Selection: 44
Motivation & Emotion
Social Influence
Consumer Psychology
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
66
57
0.864
* Total H Index Rankings
Ranking Based
On Selection: 45
Marketing
Statistical Modeling
Database Marketing
Multichannel Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
66
45
0.682
* Total H Index Rankings
Ranking Based
On Selection: 46
marketing
strategy
retailing
innovation
artificial intelligence
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
66
44
0.667
* Total H Index Rankings
Ranking Based
On Selection: 47
marketing research
communication
retailing
store atmospherics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
66
42
0.636
* Total H Index Rankings
Ranking Based
On Selection: 48
Consumer Behavior
Marketing
Consumer Decision Making
Humor in Advertising
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
66
42
0.636
* Total H Index Rankings
Ranking Based
On Selection: 49
Marketing
Management
Product Development
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
66
35
0.530
* Total H Index Rankings
Ranking Based
On Selection: 50
Marketing Analytics
Business Analytics
Marketing Research
Market Segmentation
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
65
34
0.523
Naresh Malhotra
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
78
53
0.679
marketing
consumer behavior
statistics
psychology
research methodology
Stephen Vargo
University of Hawaii System
Honolulu, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
76
65
0.855
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
Pradeep Chintagunta
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
75
41
0.547
Wesley Schultz
California State University San Marcos
San Marcos, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
74
64
0.865
Environmental Psychology
Conservation
Social Psychology
Data Analytics
Naveen Donthu
Georgia State University
Atlanta, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
73
52
0.712
Masaaki Kotabe
Temple University
Philadelphia, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
73
42
0.575
sourcing strategy
supply chain management
international marketing
technology management
Rolph Anderson
Drexel University
Philadelphia, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
72
52
0.722
Customer Satisfaction and Loyalty
Selling and Sales Management
Multivariate Data Analysis
Wesley J Johnston
Georgia State University
Atlanta, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
72
43
0.597
Sales management
Business-to-business marketing
Sales
CRM
Relationships
Michael Solomon
Saint Joseph's University
Philadelphia, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
72
35
0.486
Marketing
Consumer Behavior
Social Media
Rick Netemeyer
University of Virginia
Charlottesville, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
71
46
0.648
Scot Burton
University of Arkansas Fayetteville
Fayetteville, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
71
43
0.606
consumer health
food labeling
survey measurement
marketing and public policy
transformative consumer research
Gary Lilien
Pennsylvania State University
University Park, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
71
35
0.493
marketing models
b2b marketing
decision support systems
Mary Jo Bitner
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
70
44
0.629
marketing
service marketing
service encounters
technology and service
Oc Ferrell
Auburn University
Auburn, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
70
41
0.586
marketing ethics
social responsibility
Darren Dahl
University of British Columbia
Vancouver, Canada
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
68
53
0.779
Consumer Behavior
Creativity
Social Influence
Innovation
Jacob Jacoby
New York University
New York, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
68
31
0.456
Advertising/Marketing/PR Strategies
Consumer Psychology/Behavior
Market Research
Trademarks
Charles R Taylor
Villanova University
Villanova, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
67
37
0.552
Marketing
Advertising
Consumer Behavior
International Marketing
International Advertising
Laurette Dubé
McGill University
Montréal, Canada
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
67
37
0.552
Consumer Behaviour
Healthcare Collaboration
International Collaboration
IT in Healthcare
Technology & Innovation
Vlad Griskevicius
University of Minnesota Twin Cities
Minneapolis, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
66
57
0.864
Motivation & Emotion
Social Influence
Consumer Psychology
Scott A Neslin
Dartmouth College
Hanover, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
66
45
0.682
Marketing
Statistical Modeling
Database Marketing
Multichannel Marketing
Venkatesh Shankar
Texas A&M University
College Station, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
66
44
0.667
marketing
strategy
retailing
innovation
artificial intelligence
Jean Charles William Chebat
HEC Montréal École de Gestion
Montréal, Canada
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
66
42
0.636
marketing research
communication
retailing
store atmospherics
Wayne D Hoyer
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
66
42
0.636
Consumer Behavior
Marketing
Consumer Decision Making
Humor in Advertising
John R Hauser
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
66
35
0.530
Marketing
Management
Product Development
Wagner Kamakura
Rice University
Houston, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
65
34
0.523
Marketing Analytics
Business Analytics
Marketing Research
Market Segmentation