H-Index
Rankings
China 198 Scientists H-Index Business & Management / Marketing Rankings - 2025
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* Total H Index Rankings
Ranking Based
On Selection: 1
Consumer behaviors
service marketing
tourist decision and motivation
destination management
casino management
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
54
48
0.889
* Total H Index Rankings
Ranking Based
On Selection: 2
Sustainability Marketing
Retailing
Services Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
48
43
0.896
* Total H Index Rankings
Ranking Based
On Selection: 3
consumer behavior
social cognition
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
37
30
0.811
* Total H Index Rankings
Ranking Based
On Selection: 4
Marketing - advertising
sales promotion
Asian values and religion
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
27
0.750
* Total H Index Rankings
Ranking Based
On Selection: 5
data driving marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
34
22
0.647
* Total H Index Rankings
Ranking Based
On Selection: 6
Crossmodal Research
Sensory Marketing
Spatial Cognition
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
27
21
0.778
* Total H Index Rankings
Ranking Based
On Selection: 7
Multiobjective Optimization
Data-Driven Optimization
Large-Scale Optimization
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
25
25
1.000
* Total H Index Rankings
Ranking Based
On Selection: 8
Human–AI Interaction
Digital Marketing
Digital Business Operations
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
25
22
0.880
* Total H Index Rankings
Ranking Based
On Selection: 9
Retail Operations
Operations in Emerging Business Models
Supply Chain Management
Data-Driven Optimization
Empirical Study
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
22
21
0.955
* Total H Index Rankings
Ranking Based
On Selection: 10
Marketing-OM Interface
Marketing-IS Interface
Operations Research
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
22
20
0.909
* Total H Index Rankings
Ranking Based
On Selection: 11
consumer behaviour
marketing research
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
22
16
0.727
* Total H Index Rankings
Ranking Based
On Selection: 12
Reverse Logistics & CLSC
Interface of OM & Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
20
20
1.000
* Total H Index Rankings
Ranking Based
On Selection: 13
Mobile Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
20
15
0.750
* Total H Index Rankings
Ranking Based
On Selection: 14
Digitalization strategy
Marketing strategy
Smart product development and management
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
19
19
1.000
* Total H Index Rankings
Ranking Based
On Selection: 15
Customer Requirement Analysis
Expert Recommendation
Text Mining
Information Management
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
19
18
0.947
* Total H Index Rankings
Ranking Based
On Selection: 16
Digital Economy
Digital Platform
Digital Marketing
E-commerce
Social Media
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
19
15
0.789
* Total H Index Rankings
Ranking Based
On Selection: 17
Innovation adoption/diffusion
data-driven marketing strategy
smart mobility
sustainability
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
18
17
0.944
* Total H Index Rankings
Ranking Based
On Selection: 18
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
18
13
0.722
* Total H Index Rankings
Ranking Based
On Selection: 19
Brand Management
Digital Marketing
Consumer Behavior
CSR
Hospitality & Tourism Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
15
14
0.933
* Total H Index Rankings
Ranking Based
On Selection: 20
Social Media Analytics
Text Mining
Crowd Wisdom
Fintech
Open Innovation
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
15
14
0.933
* Total H Index Rankings
Ranking Based
On Selection: 21
marketing in transitional marketplace
consumer wellbeing and social responsibility，poverty
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
14
13
0.929
* Total H Index Rankings
Ranking Based
On Selection: 22
Deep Learning
Recommender Systems
Big Data Analysis
E-commerce
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
14
11
0.786
* Total H Index Rankings
Ranking Based
On Selection: 23
Marketing
Hospitality
Tourism
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
13
13
1.000
* Total H Index Rankings
Ranking Based
On Selection: 24
AR/VR Marketing
E-Commerce
Human-Computer Interaction
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
13
13
1.000
* Total H Index Rankings
Ranking Based
On Selection: 25
Creative & cultural industries
innovation management
business modeling
co-creation
marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
13
12
0.923
Ipkin Anthony Wong
Sun Yat Sen University
Guangzhou, China
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
54
48
0.889
Consumer behaviors
service marketing
tourist decision and motivation
destination management
casino management
MS Balaji Sathyaprakash Balaji Makam
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
48
43
0.896
Sustainability Marketing
Retailing
Services Marketing
Xinyue Zhou
Sun Yat Sen University
Guangzhou, China
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
37
30
0.811
Kim-Shyan Fam
Harbin University of Commerce
Harbin, China
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
27
0.750
Marketing - advertising
sales promotion
Asian values and religion
Baohong Sun
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
34
22
0.647
Xiaoang Wan
Tsinghua University
Beijing, China
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
27
21
0.778
Crossmodal Research
Sensory Marketing
Spatial Cognition
Cheng He (何æˆ)
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
25
25
1.000
Multiobjective Optimization
Data-Driven Optimization
Large-Scale Optimization
Jiaming Fang
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
25
22
0.880
Human–AI Interaction
Digital Marketing
Digital Business Operations
Ying Rong
Shanghai Jiao Tong University
Shanghai, China
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
22
21
0.955
Retail Operations
Operations in Emerging Business Models
Supply Chain Management
Data-Driven Optimization
Empirical Study
Xiang Ji
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
22
20
0.909
Marketing-OM Interface
Marketing-IS Interface
Operations Research
Didier Soopramanien
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
22
16
0.727
consumer behaviour
marketing research
Lipan Feng
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
20
20
1.000
Reverse Logistics & CLSC
Interface of OM & Marketing
Zheng Fang
Sichuan University
Chengdu, China
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
20
15
0.750
Chengli Shu
Xi'An Jiaotong University
Xi'an, China
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
19
19
1.000
Digitalization strategy
Marketing strategy
Smart product development and management
Jian Jin|靳健
Beijing Normal University
Beijing, China
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
19
18
0.947
Customer Requirement Analysis
Expert Recommendation
Text Mining
Information Management
Yubo Chen
Tsinghua University
Beijing, China
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
19
15
0.789
Digital Economy
Digital Platform
Digital Marketing
E-commerce
Social Media
Lixian Qian
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
18
17
0.944
Innovation adoption/diffusion
data-driven marketing strategy
smart mobility
sustainability
Bing Jing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
18
13
0.722
Asif Ali Safeer
Huanggang Normal University
Huanggang, China
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
15
14
0.933
Brand Management
Digital Marketing
Consumer Behavior
CSR
Hospitality & Tourism Marketing
Qianzhou Du
Nanjing University
Nanjing, China
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
15
14
0.933
Social Media Analytics
Text Mining
Crowd Wisdom
Fintech
Open Innovation
Rongwei Chu
Fudan University
Shanghai, China
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
14
13
0.929
marketing in transitional marketplace
consumer wellbeing and social responsibility，poverty
Li Yu
Renmin University of China
Beijing, China
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
14
11
0.786
Deep Learning
Recommender Systems
Big Data Analysis
E-commerce
Liu Yongdan (Leon)
Central South University
Changsha, China
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
13
13
1.000
Liying Zhou
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
13
13
1.000
AR/VR Marketing
E-Commerce
Human-Computer Interaction
Jordan Robert Gamble
Shanghai Jiao Tong University
Shanghai, China
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
13
12
0.923
Creative & cultural industries
innovation management
business modeling
co-creation
marketing