H-Index
Rankings
Germany Scientists H-Index Business & Management / Marketing Rankings in Germany 2025
AD Scientific Index evaluates the academic productivity and efficiency of scientists and institutions based on the H-index, i10 index, and citation counts. In addition to total H-index rankings, you can also explore rankings and analyses by "Scientists Last 6 Years H-index" and by subject.
* Total H Index Rankings
Ranking Based
On Selection :1
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
101
95
0.941
* Total H Index Rankings
Ranking Based
On Selection :2
Marketing Communication
Marketing
Meta-Analysis
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
58
49
0.845
* Total H Index Rankings
Ranking Based
On Selection :3
Marketing
social media
digitalization
entertainment industries
metaverse
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
58
45
0.776
* Total H Index Rankings
Ranking Based
On Selection :4
Brand Management
Consumer Behavior
Neuro Science
Corporate Identity
Strategy
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
58
40
0.690
* Total H Index Rankings
Ranking Based
On Selection :5
Marketing
Brand Management
Consumer Behaviour
Communication Research
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
53
23
0.434
* Total H Index Rankings
Ranking Based
On Selection :6
Consumer Research
Food Economics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
47
34
0.723
* Total H Index Rankings
Ranking Based
On Selection :7
Augmented Reality
Metaverse
AR Marketing
AR
Spatial Computing & Spatial Web
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
46
44
0.957
* Total H Index Rankings
Ranking Based
On Selection :8
Marketing strategy
CRM
digital transformation
retailing
advertising effectiveness
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
46
34
0.739
* Total H Index Rankings
Ranking Based
On Selection :9
Customer management
channel management
sales management
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
46
28
0.609
* Total H Index Rankings
Ranking Based
On Selection :10
Marketing
Sales Management
New Products
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
46
22
0.478
* Total H Index Rankings
Ranking Based
On Selection :11
Marketing
Information Systems
Pricing
Behavioral Economics
Innovation
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
45
32
0.711
* Total H Index Rankings
Ranking Based
On Selection :12
International Marketing
Consumer Psychology
Ethical Consumption
Sustainable Consumption
Digital Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
43
39
0.907
* Total H Index Rankings
Ranking Based
On Selection :13
Marketing
Branding
Digital Social Media
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
43
21
0.488
* Total H Index Rankings
Ranking Based
On Selection :14
Customer management
key account management
pricing
digitalisation
sustainability
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
30
0.732
* Total H Index Rankings
Ranking Based
On Selection :15
Service Marketing
Corporate Social Responsibility
Sustainability
AI in Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
28
0.683
* Total H Index Rankings
Ranking Based
On Selection :16
Marketing
Services
Brand Management
Customer Management
Service Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
40
14
0.350
* Total H Index Rankings
Ranking Based
On Selection :17
Consumer Behaviour in Sport and Tourism
Sport Management
Sport Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
31
0.816
* Total H Index Rankings
Ranking Based
On Selection :18
Market oriented product design
new technologies and their acceptance
retail marketing
data analysis
classification
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
27
0.711
* Total H Index Rankings
Ranking Based
On Selection :19
Marketing
Consumer research
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
37
29
0.784
* Total H Index Rankings
Ranking Based
On Selection :20
Betriebswirtschaftslehre
Marketing
Dienstleistungsmanagement
Sportmanagement
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
37
22
0.595
* Total H Index Rankings
Ranking Based
On Selection :21
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
23
0.639
* Total H Index Rankings
Ranking Based
On Selection :22
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
35
27
0.771
* Total H Index Rankings
Ranking Based
On Selection :23
Digital Marketing
Negotiation
Marketing Management
Strategic Marketing
Social Media Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
33
30
0.909
* Total H Index Rankings
Ranking Based
On Selection :24
Pricing
Price Management
Retail Marketing
Brand Management
Omnichannel Business
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
33
22
0.667
* Total H Index Rankings
Ranking Based
On Selection :25
Marketing Management
Sustainabiltity Marketing
Branding
Crossmedia
E-Commerce
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
32
16
0.500
Marko Sarstedt
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
101
95
0.941
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
Martin Eisend
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
58
49
0.845
Marketing Communication
Marketing
Meta-Analysis
Thorsten Hennig Thurau
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
58
45
0.776
Marketing
social media
digitalization
entertainment industries
metaverse
Klaus Peter Wiedmann
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
58
40
0.690
Brand Management
Consumer Behavior
Neuro Science
Corporate Identity
Strategy
Franz Rudolf Esch
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
53
23
0.434
Marketing
Brand Management
Consumer Behaviour
Communication Research
Jutta Roosen
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
47
34
0.723
Philipp A Rauschnabel|Philipp Rauschnabel
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
46
44
0.957
Augmented Reality
Metaverse
AR Marketing
AR
Spatial Computing & Spatial Web
Werner J Reinartz
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
46
34
0.739
Marketing strategy
CRM
digital transformation
retailing
advertising effectiveness
Manfred Krafft
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
46
28
0.609
Customer management
channel management
sales management
Soenke Albers
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
46
22
0.478
Marketing
Sales Management
New Products
Martin Spann
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
45
32
0.711
Marketing
Information Systems
Pricing
Behavioral Economics
Innovation
Stefan Hoffmann
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
43
39
0.907
International Marketing
Consumer Psychology
Ethical Consumption
Sustainable Consumption
Digital Marketing
Henrik Sattler
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
43
21
0.488
Marketing
Branding
Digital Social Media
Björn Sven Ivens
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
30
0.732
Customer management
key account management
pricing
digitalisation
sustainability
Maik Hammerschmidt
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
28
0.683
Service Marketing
Corporate Social Responsibility
Sustainability
AI in Marketing
Anton Meyer
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
40
14
0.350
Marketing
Services
Brand Management
Customer Management
Service Marketing
Kirstin Hallmann
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
31
0.816
Consumer Behaviour in Sport and Tourism
Sport Management
Sport Marketing
Daniel Baier
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
27
0.711
Market oriented product design
new technologies and their acceptance
retail marketing
data analysis
classification
Klaus Menrad
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
37
29
0.784
Herbert Woratschek
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
37
22
0.595
Betriebswirtschaftslehre
Marketing
Dienstleistungsmanagement
Sportmanagement
Michel Clement
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
23
0.639
Hanna Schramm Klein
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
35
27
0.771
Marc Oliver Opresnik
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
33
30
0.909
Digital Marketing
Negotiation
Marketing Management
Strategic Marketing
Social Media Marketing
Martin Fassnacht
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
33
22
0.667
Pricing
Price Management
Retail Marketing
Brand Management
Omnichannel Business
Manfred Kirchgeorg
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
32
16
0.500
Marketing Management
Sustainabiltity Marketing
Branding
Crossmedia
E-Commerce