H-Index
Rankings
Germany 276 Scientists H-Index Business & Management / Marketing Rankings - 2025
On AD Scientific Index, you can explore the individual achievements of scientists in detail and evaluate their academic productivity based on total and recent H-index, i10 index, and citation counts. With Premium Membership, gain access to extended analyses and detailed data to assess and enhance your academic performance more effectively.
* Total H Index Rankings
Ranking Based
On Selection: 1
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
103
94
0.913
* Total H Index Rankings
Ranking Based
On Selection: 2
Brand Management
Consumer Behavior
Neuro Science
Corporate Identity
Strategy
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
60
39
0.650
* Total H Index Rankings
Ranking Based
On Selection: 3
Marketing Communication
Marketing
Meta-Analysis
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
59
48
0.814
* Total H Index Rankings
Ranking Based
On Selection: 4
Marketing
social media
digitalization
entertainment industries
metaverse
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
58
42
0.724
* Total H Index Rankings
Ranking Based
On Selection: 5
Marketing
Brand Management
Consumer Behaviour
Communication Research
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
53
23
0.434
* Total H Index Rankings
Ranking Based
On Selection: 6
Consumer Research
Food Economics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
47
31
0.660
* Total H Index Rankings
Ranking Based
On Selection: 7
Augmented Reality
Metaverse
AR Marketing
AR
Spatial Computing & Spatial Web
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
46
42
0.913
* Total H Index Rankings
Ranking Based
On Selection: 8
Marketing strategy
CRM
digital transformation
retailing
advertising effectiveness
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
46
32
0.696
* Total H Index Rankings
Ranking Based
On Selection: 9
Customer management
channel management
sales management
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
46
29
0.630
* Total H Index Rankings
Ranking Based
On Selection: 10
Marketing
Sales Management
New Products
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
46
21
0.457
* Total H Index Rankings
Ranking Based
On Selection: 11
Marketing
Information Systems
Pricing
Behavioral Economics
Innovation
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
45
29
0.644
* Total H Index Rankings
Ranking Based
On Selection: 12
Marketing
Branding
Digital Social Media
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
44
19
0.432
* Total H Index Rankings
Ranking Based
On Selection: 13
International Marketing
Consumer Psychology
Ethical Consumption
Sustainable Consumption
Digital Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
43
36
0.837
* Total H Index Rankings
Ranking Based
On Selection: 14
Customer management
key account management
pricing
digitalisation
sustainability
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
42
28
0.667
* Total H Index Rankings
Ranking Based
On Selection: 15
Service Marketing
Corporate Social Responsibility
Sustainability
AI in Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
27
0.659
* Total H Index Rankings
Ranking Based
On Selection: 16
Marketing
Services
Brand Management
Customer Management
Service Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
40
13
0.325
* Total H Index Rankings
Ranking Based
On Selection: 17
Consumer Behaviour in Sport and Tourism
Sport Management
Sport Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
31
0.816
* Total H Index Rankings
Ranking Based
On Selection: 18
Marketing
Consumer research
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
29
0.763
* Total H Index Rankings
Ranking Based
On Selection: 19
Market oriented product design
new technologies and their acceptance
retail marketing
data analysis
classification
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
26
0.684
* Total H Index Rankings
Ranking Based
On Selection: 20
Betriebswirtschaftslehre
Marketing
Dienstleistungsmanagement
Sportmanagement
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
37
22
0.595
* Total H Index Rankings
Ranking Based
On Selection: 21
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
23
0.639
* Total H Index Rankings
Ranking Based
On Selection: 22
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
35
25
0.714
* Total H Index Rankings
Ranking Based
On Selection: 23
Digital Marketing
Negotiation
Marketing Management
Strategic Marketing
Social Media Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
33
29
0.879
* Total H Index Rankings
Ranking Based
On Selection: 24
Pricing
Price Management
Retail Marketing
Brand Management
Omnichannel Business
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
33
22
0.667
* Total H Index Rankings
Ranking Based
On Selection: 25
Marketing Management
Sustainabiltity Marketing
Branding
Crossmedia
E-Commerce
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
32
14
0.438
Marko Sarstedt
Otto Von Guericke Universität Magdeburg
Magdeburg, Germany
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
103
94
0.913
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
Klaus Peter Wiedmann
Universität Hannover
Hannover, Germany
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
60
39
0.650
Brand Management
Consumer Behavior
Neuro Science
Corporate Identity
Strategy
Martin Eisend
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
59
48
0.814
Marketing Communication
Marketing
Meta-Analysis
Thorsten Hennig Thurau
Universität Münster
Münster, Germany
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
58
42
0.724
Marketing
social media
digitalization
entertainment industries
metaverse
Franz Rudolf Esch
European Business School Schloss Reichartshausen
Oestrich-Winkel, Germany
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
53
23
0.434
Marketing
Brand Management
Consumer Behaviour
Communication Research
Jutta Roosen
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
47
31
0.660
Philipp A Rauschnabel|Philipp Rauschnabel
Universität der Bundeswehr München
Neubiberg, Germany
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
46
42
0.913
Augmented Reality
Metaverse
AR Marketing
AR
Spatial Computing & Spatial Web
Werner J Reinartz
Universität zu Köln
Köln, Germany
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
46
32
0.696
Marketing strategy
CRM
digital transformation
retailing
advertising effectiveness
Manfred Krafft
Universität Münster
Münster, Germany
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
46
29
0.630
Customer management
channel management
sales management
Soenke Albers
Kühne Logistics University
Hamburg, Germany
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
46
21
0.457
Marketing
Sales Management
New Products
Martin Spann
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
45
29
0.644
Marketing
Information Systems
Pricing
Behavioral Economics
Innovation
Henrik Sattler
Universität Hamburg
Hamburg, Germany
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
44
19
0.432
Marketing
Branding
Digital Social Media
Stefan Hoffmann
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
43
36
0.837
International Marketing
Consumer Psychology
Ethical Consumption
Sustainable Consumption
Digital Marketing
Björn Sven Ivens
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
42
28
0.667
Customer management
key account management
pricing
digitalisation
sustainability
Maik Hammerschmidt
Georg-August-Universität Göttingen
Göttingen, Germany
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
27
0.659
Service Marketing
Corporate Social Responsibility
Sustainability
AI in Marketing
Anton Meyer
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
40
13
0.325
Marketing
Services
Brand Management
Customer Management
Service Marketing
Kirstin Hallmann
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
31
0.816
Consumer Behaviour in Sport and Tourism
Sport Management
Sport Marketing
Klaus Menrad
Hochschule Weihenstephan-Triersdorf
Freising, Germany
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
29
0.763
Daniel Baier
Universität Bayreuth
Bayreuth, Germany
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
26
0.684
Market oriented product design
new technologies and their acceptance
retail marketing
data analysis
classification
Herbert Woratschek
Universität Bayreuth
Bayreuth, Germany
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
37
22
0.595
Betriebswirtschaftslehre
Marketing
Dienstleistungsmanagement
Sportmanagement
Michel Clement
Universität Hamburg
Hamburg, Germany
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
23
0.639
Hanna Schramm Klein
Universität Siegen
Siegen, Germany
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
35
25
0.714
Marc Oliver Opresnik
Technische Hochschule Lübeck
Lübeck, Germany
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
33
29
0.879
Digital Marketing
Negotiation
Marketing Management
Strategic Marketing
Social Media Marketing
Martin Fassnacht
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
33
22
0.667
Pricing
Price Management
Retail Marketing
Brand Management
Omnichannel Business
Manfred Kirchgeorg
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
32
14
0.438
Marketing Management
Sustainabiltity Marketing
Branding
Crossmedia
E-Commerce