H-Index
Rankings
Spain Scientists H-Index Business & Management / Marketing Rankings in Spain 2025
AD Scientific Index evaluates the academic productivity and efficiency of scientists and institutions based on the H-index, i10 index, and citation counts. In addition to total H-index rankings, you can also explore rankings and analyses by "Scientists Last 6 Years H-index" and by subject.
* Total H Index Rankings
Ranking Based
On Selection :1
AI & Robot
AR VR XR
eWOM
Social Media
Tourism Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
78
65
0.833
* Total H Index Rankings
Ranking Based
On Selection :2
Marketing
Retailing
Services
Tourism
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
58
46
0.793
* Total H Index Rankings
Ranking Based
On Selection :3
service marketing
hospitality management
service robots
AI in marketing
influencers
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
55
51
0.927
* Total H Index Rankings
Ranking Based
On Selection :4
marketing
turismo
economía
salud
análisis medicamentos
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
49
38
0.776
* Total H Index Rankings
Ranking Based
On Selection :5
marketing
nuevos productos
franquicia
cliente
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
47
27
0.574
* Total H Index Rankings
Ranking Based
On Selection :6
online marketing
neuromarketing
tourism marketing
mobile marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
46
40
0.870
* Total H Index Rankings
Ranking Based
On Selection :7
online privacy
eGovernment
AI ethics
digital marketing
user-generated content
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
45
44
0.978
* Total H Index Rankings
Ranking Based
On Selection :8
Distribución Comercial
Retailing
Marketing Servicios
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
43
31
0.721
* Total H Index Rankings
Ranking Based
On Selection :9
Brand management
Consumer behavior
Gamification
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
42
37
0.881
* Total H Index Rankings
Ranking Based
On Selection :10
Marketing Strategy
Services Marketing
Retailing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
32
0.780
* Total H Index Rankings
Ranking Based
On Selection :11
Digital Economy
Technology Adoption
Sharing Economy
Mobile Marketing
Cloud Business Organization
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
40
39
0.975
* Total H Index Rankings
Ranking Based
On Selection :12
Marketing
consumer behavior
technology
branding
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
40
36
0.900
* Total H Index Rankings
Ranking Based
On Selection :13
trust
brand community
digital marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
40
35
0.875
* Total H Index Rankings
Ranking Based
On Selection :14
Marketing
RSC
Sostenibilidad
Emprendimiento
Banca
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
39
35
0.897
* Total H Index Rankings
Ranking Based
On Selection :15
marketing relacional
comportamiento del consumidor
comercio electrónico
comercio móvil
país de origen
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
39
31
0.795
* Total H Index Rankings
Ranking Based
On Selection :16
marketing
tourism
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
39
30
0.769
* Total H Index Rankings
Ranking Based
On Selection :17
marketing
marca
posicionamiento
investigación de mercados
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
39
24
0.615
* Total H Index Rankings
Ranking Based
On Selection :18
Marketing
Hospitality & Tourism
Consumer Behavior
PLS-SEM
SciMAT
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
33
0.868
* Total H Index Rankings
Ranking Based
On Selection :19
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
31
0.816
* Total H Index Rankings
Ranking Based
On Selection :20
Consumer Behavior
Communication
Ethics and Social Responsibility
Family Decision Making
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
37
27
0.730
* Total H Index Rankings
Ranking Based
On Selection :21
New Product Development
Marketing Strategy
Innovation
New Services
Business Growth
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
37
23
0.622
* Total H Index Rankings
Ranking Based
On Selection :22
Consumer research
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
34
0.944
* Total H Index Rankings
Ranking Based
On Selection :23
Marketing
Consumer Behaviour
SEM
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
32
0.889
* Total H Index Rankings
Ranking Based
On Selection :24
Sustainable Marketing
Corporate Social Reponsibility
Business and Society
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
31
0.861
* Total H Index Rankings
Ranking Based
On Selection :25
Business
Marketing
Interactive and Digital Media
Co Creation of Value
Adoption and Diffusion of innovations
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
29
0.806
Carlos Flavián
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
78
65
0.833
AI & Robot
AR VR XR
eWOM
Social Media
Tourism Marketing
Irene Gil-Saura
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
58
46
0.793
Marketing
Retailing
Services
Tourism
Luis V. Casaló
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
55
51
0.927
service marketing
hospitality management
service robots
AI in marketing
influencers
Vicente García Egea
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
49
38
0.776
marketing
turismo
economía
salud
análisis medicamentos
Yolanda Polo
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
47
27
0.574
marketing
nuevos productos
franquicia
cliente
Carla Ruiz Mafé
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
46
40
0.870
online marketing
neuromarketing
tourism marketing
mobile marketing
José Ramón Saura
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
45
44
0.978
online privacy
eGovernment
AI ethics
digital marketing
user-generated content
Rodolfo Vázquez Casielles
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
43
31
0.721
Distribución Comercial
Retailing
Marketing Servicios
Isabel Buil
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
42
37
0.881
Brand management
Consumer behavior
Gamification
Jesús Cambra-Fierro
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
32
0.780
Marketing Strategy
Services Marketing
Retailing
Pedro R. Palos-Sanchez
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
40
39
0.975
Digital Economy
Technology Adoption
Sharing Economy
Mobile Marketing
Cloud Business Organization
Ángel Herrero-Crespo
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
40
36
0.900
Marketing
consumer behavior
technology
branding
Miguel Guinalíu
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
40
35
0.875
trust
brand community
digital marketing
Andrea Pérez
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
39
35
0.897
Marketing
RSC
Sostenibilidad
Emprendimiento
Banca
Sonia San Martín
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
39
31
0.795
marketing relacional
comportamiento del consumidor
comercio electrónico
comercio móvil
país de origen
Miguel Angel Moliner Tena
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
39
30
0.769
Jordi Aymerich Martinez
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
39
24
0.615
marketing
marca
posicionamiento
investigación de mercados
Arturo Molina-Collado
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
33
0.868
Marketing
Hospitality & Tourism
Consumer Behavior
PLS-SEM
SciMAT
Joaquin Aldas-Manzano
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
31
0.816
Salvador Ruiz De Maya
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
37
27
0.730
Consumer Behavior
Communication
Ethics and Social Responsibility
Family Decision Making
Jose-Luis Munuera-Aleman
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
37
23
0.622
New Product Development
Marketing Strategy
Innovation
New Services
Business Growth
Vanessa Apaolaza
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
34
0.944
Javier Sánchez García
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
32
0.889
Rafael Curras-Perez
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
31
0.861
Sustainable Marketing
Corporate Social Reponsibility
Business and Society
Blanca Hernandez Ortega
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
29
0.806
Business
Marketing
Interactive and Digital Media
Co Creation of Value
Adoption and Diffusion of innovations