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* Total H Index Rankings
Ranking Based
On Selection: 1
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
93
67
0.720
* Total H Index Rankings
Ranking Based
On Selection: 2
Technology Management
Information Systems
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
69
52
0.754
* Total H Index Rankings
Ranking Based
On Selection: 3
consumer culture
cultural marketing strategy
services
economic development
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
63
47
0.746
* Total H Index Rankings
Ranking Based
On Selection: 4
energy
consumption
innovations
sustainability
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
49
32
0.653
* Total H Index Rankings
Ranking Based
On Selection: 5
Consumer behaviour
Innovation adoption and resistance
Information management
Bank marketing
Quantitative modelling
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
48
36
0.750
* Total H Index Rankings
Ranking Based
On Selection: 6
Digital Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
47
36
0.766
* Total H Index Rankings
Ranking Based
On Selection: 7
market shaping
market innovation
business models
co-creation
engagement
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
45
35
0.778
* Total H Index Rankings
Ranking Based
On Selection: 8
Marketing
Consumer behavior
Innovations
Service Design
Tourism
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
44
34
0.773
* Total H Index Rankings
Ranking Based
On Selection: 9
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
42
32
0.762
* Total H Index Rankings
Ranking Based
On Selection: 10
International Marketing
International Entrepreneurship
International Business
Born Globals
International New Ventures
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
30
0.732
* Total H Index Rankings
Ranking Based
On Selection: 11
Value creation
customer engagement
customer experience
service research
B2B marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
40
37
0.925
* Total H Index Rankings
Ranking Based
On Selection: 12
Personas
Technology
Marketing
NLP
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
39
38
0.974
* Total H Index Rankings
Ranking Based
On Selection: 13
Service management
innovation
customer experience
marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
27
0.711
* Total H Index Rankings
Ranking Based
On Selection: 14
Marketing
service management
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
37
25
0.676
* Total H Index Rankings
Ranking Based
On Selection: 15
International Marketing
International Business
International Entrepreneurship
Marketing
Strategy
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
32
0.889
* Total H Index Rankings
Ranking Based
On Selection: 16
sustainable business markets
business networks
B2B marketing
visioning
process research methodology
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
35
25
0.714
* Total H Index Rankings
Ranking Based
On Selection: 17
Influencers
Misinformation
hijacking
digital corporate communication
stakeholders
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
34
30
0.882
* Total H Index Rankings
Ranking Based
On Selection: 18
Marketing
service management
customer management
B2B relationships
relationship dynamics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
32
26
0.813
* Total H Index Rankings
Ranking Based
On Selection: 19
marketing and entrepreneurship in tourism
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
31
24
0.774
* Total H Index Rankings
Ranking Based
On Selection: 20
business relationship dynamics (ending
recovering)
emotions in business
processual & qualitative research
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
31
17
0.548
* Total H Index Rankings
Ranking Based
On Selection: 21
Digial marketing/consumer behaviour
shared/platform economy
digital transf.
digital payments
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
30
29
0.967
* Total H Index Rankings
Ranking Based
On Selection: 22
Strategy
Customer experience
Marketing
Customer data
Retailing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
30
27
0.900
* Total H Index Rankings
Ranking Based
On Selection: 23
tourism business
information and communication technologies
market segmentation
customer research
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
30
24
0.800
* Total H Index Rankings
Ranking Based
On Selection: 24
consumption
age
well-being
digitalisation
sustainability
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
30
22
0.733
* Total H Index Rankings
Ranking Based
On Selection: 25
evolution of data economy
my data
self-tracking
economics of sport
health and happiness
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
29
17
0.586
Christian Grönroos
Hanken School of Economics
Helsinki, Finland
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
93
67
0.720
Heikki Karjaluoto
Jyväskylä University
Jyväskylä, Finland
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
69
52
0.754
Technology Management
Information Systems
Marketing
Eric Arnould
Aalto University
Espoo, Finland
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
63
47
0.746
consumer culture
cultural marketing strategy
services
economic development
Eva Heiskanen
University of Helsinki
Helsinki, Finland
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
49
32
0.653
energy
consumption
innovations
sustainability
Tommi Laukkanen
University of Eastern Finland
Joensuu, Finland
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
48
36
0.750
Consumer behaviour
Innovation adoption and resistance
Information management
Bank marketing
Quantitative modelling
Jari Salo
University of Helsinki
Helsinki, Finland
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
47
36
0.766
Kaj Storbacka
Hanken School of Economics
Helsinki, Finland
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
45
35
0.778
market shaping
market innovation
business models
co-creation
engagement
Peter Björk
Hanken School of Economics
Helsinki, Finland
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
44
34
0.773
Marketing
Consumer behavior
Innovations
Service Design
Tourism
Pia Hurmelinna Laukkanen
University of Oulu
Oulu, Finland
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
42
32
0.762
Sami Saarenketo
Lappeenranta University of Technology
Lappeenranta, Finland
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
30
0.732
International Marketing
International Entrepreneurship
International Business
Born Globals
International New Ventures
Elina Jaakkola
University of Turku
Turku, Finland
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
40
37
0.925
Value creation
customer engagement
customer experience
service research
B2B marketing
Joni Salminen
University of Turku
Turku, Finland
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
39
38
0.974
Kristina Heinonen
Hanken School of Economics
Helsinki, Finland
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
27
0.711
Service management
innovation
customer experience
marketing
Tore Strandvik
Hanken School of Economics
Helsinki, Finland
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
37
25
0.676
Olli Kuivalainen
Lappeenranta University of Technology
Lappeenranta, Finland
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
32
0.889
International Marketing
International Business
International Entrepreneurship
Marketing
Strategy
Aino Halinen
University of Turku
Turku, Finland
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
35
25
0.714
sustainable business markets
business networks
B2B marketing
visioning
process research methodology
Vilma Luoma aho
Jyväskylä University
Jyväskylä, Finland
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
34
30
0.882
Influencers
Misinformation
hijacking
digital corporate communication
stakeholders
Maria Holmlund
Hanken School of Economics
Helsinki, Finland
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
32
26
0.813
Marketing
service management
customer management
B2B relationships
relationship dynamics
Raija Komppula
University of Eastern Finland
Joensuu, Finland
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
31
24
0.774
marketing and entrepreneurship in tourism
Jaana Tähtinen
University of Turku
Turku, Finland
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
31
17
0.548
business relationship dynamics (ending
recovering)
emotions in business
processual & qualitative research
Aijaz A Shaikh
Jyväskylä University
Jyväskylä, Finland
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
30
29
0.967
Digial marketing/consumer behaviour
shared/platform economy
digital transf.
digital payments
Hannu Saarijärvi
Tampere University
Tampere, Finland
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
30
27
0.900
Strategy
Customer experience
Marketing
Customer data
Retailing
Juho Pesonen
University of Eastern Finland
Joensuu, Finland
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
30
24
0.800
tourism business
information and communication technologies
market segmentation
customer research
Terhi Anna Wilska
Jyväskylä University
Jyväskylä, Finland
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
30
22
0.733
consumption
age
well-being
digitalisation
sustainability
Mika Pantzar
University of Helsinki
Helsinki, Finland
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
29
17
0.586
evolution of data economy
my data
self-tracking
economics of sport
health and happiness