H-Index
Rankings
France 420 Scientists H-Index Business & Management / Marketing Rankings - 2025
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* Total H Index Rankings
Ranking Based
On Selection: 1
Consumer Culture Theory
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
69
40
0.580
* Total H Index Rankings
Ranking Based
On Selection: 2
Marketing
Commmunications
Branding
Globalisation
Marketing Theory
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
66
44
0.667
* Total H Index Rankings
Ranking Based
On Selection: 3
Social Media
eWOM
Technology Adoption
Services Marketing
Online Consumer Behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
52
51
0.981
* Total H Index Rankings
Ranking Based
On Selection: 4
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
48
29
0.604
* Total H Index Rankings
Ranking Based
On Selection: 5
Brand Strategy
Innovation
Emerging Markets Firms
Customer Centricity
Sustainability
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
40
25
0.625
* Total H Index Rankings
Ranking Based
On Selection: 6
Marketing
Innovation
Diffusion
Strategy
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
40
21
0.525
* Total H Index Rankings
Ranking Based
On Selection: 7
B2B Marketing
B2B Services Growth
Value Pricing
Value-Based Marketing & Sales
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
28
0.778
* Total H Index Rankings
Ranking Based
On Selection: 8
Behavioral Decision Making
Consumer Research
Behavior Change
Behavioral Economics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
22
0.611
* Total H Index Rankings
Ranking Based
On Selection: 9
marketing
consumer behavior
nudging
food
packaging
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
35
29
0.829
* Total H Index Rankings
Ranking Based
On Selection: 10
Consumer Behavior
Sustainability and Health
Implicit Cognitions
Market Research
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
32
28
0.875
* Total H Index Rankings
Ranking Based
On Selection: 11
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
31
24
0.774
* Total H Index Rankings
Ranking Based
On Selection: 12
Consumer behavior
retailing
atmospherics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
30
28
0.933
* Total H Index Rankings
Ranking Based
On Selection: 13
marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
30
16
0.533
* Total H Index Rankings
Ranking Based
On Selection: 14
open innovation
brand as social phenomena
strategic marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
29
19
0.655
* Total H Index Rankings
Ranking Based
On Selection: 15
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
29
15
0.517
* Total H Index Rankings
Ranking Based
On Selection: 16
Consumer Psychology
Wine Marketing
Sustainability
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
24
0.857
* Total H Index Rankings
Ranking Based
On Selection: 17
Marketing
Consumer behavior
Social Marketing
Retailing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
23
0.821
* Total H Index Rankings
Ranking Based
On Selection: 18
Marketing
Economics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
20
0.714
* Total H Index Rankings
Ranking Based
On Selection: 19
Marketing
tourism management
hospitality
revenue management
consumer behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
20
0.714
* Total H Index Rankings
Ranking Based
On Selection: 20
Marketing
Data Analysis
Consumer Behavior
Media Planning
Structural Equation Modelling
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
18
0.643
* Total H Index Rankings
Ranking Based
On Selection: 21
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
17
0.607
* Total H Index Rankings
Ranking Based
On Selection: 22
big data
data science
fake news
digital commons
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
6
0.214
* Total H Index Rankings
Ranking Based
On Selection: 23
Branding
Values
Past
Meaning
Art
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
26
18
0.692
* Total H Index Rankings
Ranking Based
On Selection: 24
consumer product goods
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
26
12
0.462
* Total H Index Rankings
Ranking Based
On Selection: 25
Marketing
Comportement du consommateur
Distribution
Analyse de données
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
25
20
0.800
bernard cova
Kedge Business School
Marseille, France
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
69
40
0.580
Philip Kitchen
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
66
44
0.667
Marketing
Commmunications
Branding
Globalisation
Marketing Theory
Raffaele Filieri
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
52
51
0.981
Social Media
eWOM
Technology Adoption
Services Marketing
Online Consumer Behavior
Erin Anderson
INSEAD Business School
Fontainebleau, France
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
48
29
0.604
Amitava Chattopadhyay
INSEAD Business School
Fontainebleau, France
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
40
25
0.625
Brand Strategy
Innovation
Emerging Markets Firms
Customer Centricity
Sustainability
Hubert Gatignon
INSEAD Business School
Fontainebleau, France
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
40
21
0.525
Marketing
Innovation
Diffusion
Strategy
Wolfgang Ulaga
INSEAD Business School
Fontainebleau, France
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
28
0.778
B2B Marketing
B2B Services Growth
Value Pricing
Value-Based Marketing & Sales
Ziv Carmon
INSEAD Business School
Fontainebleau, France
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
22
0.611
Behavioral Decision Making
Consumer Research
Behavior Change
Behavioral Economics
Pierre Chandon
INSEAD Business School
Fontainebleau, France
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
35
29
0.829
marketing
consumer behavior
nudging
food
packaging
Robert Mai
Grenoble École de Management
Grenoble, France
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
32
28
0.875
Consumer Behavior
Sustainability and Health
Implicit Cognitions
Market Research
Boris Bartikowski
Kedge Business School
Marseille, France
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
31
24
0.774
Renaud Lunardo
Kedge Business School
Marseille, France
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
30
28
0.933
Consumer behavior
retailing
atmospherics
Marc Filser
Université de Bourgogne
Dijon, France
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
30
16
0.533
Hans Muhlbacher
Institut des Hautes Études Economiques et Commerciales INSEEC
Le Bourget-du-Lac, France
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
29
19
0.655
open innovation
brand as social phenomena
strategic marketing
Frank Jacob
ESCP Business School
Paris, France
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
29
15
0.517
Nathalie Spielmann
NEOMA Business School (Rouen Business School)
Mont-Saint-Aignan, France
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
24
0.857
Consumer Psychology
Wine Marketing
Sustainability
Adilson Borges
NEOMA Business School (Rouen Business School)
Mont-Saint-Aignan, France
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
23
0.821
Marketing
Consumer behavior
Social Marketing
Retailing
V Padmanabhan
INSEAD Business School
Fontainebleau, France
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
20
0.714
Legohérel|Patrick Legohérel
Université d'Angers
Angers, France
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
20
0.714
Marketing
tourism management
hospitality
revenue management
consumer behavior
Jean Louis Chandon
Institut des Hautes Études Economiques et Commerciales INSEEC
Le Bourget-du-Lac, France
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
18
0.643
Marketing
Data Analysis
Consumer Behavior
Media Planning
Structural Equation Modelling
Nil Özçaglar Toulouse
Université de Lille
Lille, France
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
17
0.607
François Bancilhon
Institut National de Recherche en Informatique et Automatique
Le Chesnay-Rocquencourt, France
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
6
0.214
big data
data science
fake news
digital commons
Géraldine Michel
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
26
18
0.692
Sudipa Panigrahi
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
26
12
0.462
Cindy Lombart
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
25
20
0.800
Marketing
Comportement du consommateur
Distribution
Analyse de données