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* Total H Index Rankings
Ranking Based
On Selection: 1
Marketing
Consumer behavior
Self-regulation
Counterfeit
Services
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
65
45
0.692
* Total H Index Rankings
Ranking Based
On Selection: 2
Marketing
Institutional Theory
Service Marketing
Channel Management
AI in Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
54
43
0.796
* Total H Index Rankings
Ranking Based
On Selection: 3
China marketing
international marketing
consumer satisfaction
marketing in emerging economies
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
43
27
0.628
* Total H Index Rankings
Ranking Based
On Selection: 4
Innovation and leadership
services management
convention tourism
marketing of hospitality and tourism services
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
42
31
0.738
* Total H Index Rankings
Ranking Based
On Selection: 5
consumer behavior
services marketing
convention/exhibition mgt.
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
40
26
0.650
* Total H Index Rankings
Ranking Based
On Selection: 6
marketing
consumer behavior
international business
e-marketing
artificial intelligence
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
23
0.639
* Total H Index Rankings
Ranking Based
On Selection: 7
B2B Marketing
Internet Marketing
Consumer group Decision Making
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
35
29
0.829
* Total H Index Rankings
Ranking Based
On Selection: 8
Information systems
e-business
knowledge management
marketing
responsible consumption
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
30
20
0.667
* Total H Index Rankings
Ranking Based
On Selection: 9
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
24
0.857
* Total H Index Rankings
Ranking Based
On Selection: 10
marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
27
21
0.778
* Total H Index Rankings
Ranking Based
On Selection: 11
Customer engagement
metaverse
social-media influencer marketing
technology adoption
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
25
25
1.000
* Total H Index Rankings
Ranking Based
On Selection: 12
Social Influence on Consumer Behavior
Visual Marketing
Self and Identity
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
24
21
0.875
* Total H Index Rankings
Ranking Based
On Selection: 13
Service Operations Management
Supply Chain Management
Health Care Managment
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
24
20
0.833
* Total H Index Rankings
Ranking Based
On Selection: 14
Consumer psychology
motivation
lay theories
emotions
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
21
0.913
* Total H Index Rankings
Ranking Based
On Selection: 15
Services Marketing
Customer Satisfaction
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
22
18
0.818
* Total H Index Rankings
Ranking Based
On Selection: 16
Consumer Well-Being
Pro-Social Consumption
Socially Responsible Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
22
17
0.773
* Total H Index Rankings
Ranking Based
On Selection: 17
CSR
Service Marketing
Consumer Behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
21
21
1.000
* Total H Index Rankings
Ranking Based
On Selection: 18
Branding
Consumer ethics
Social media marketing
Customer co-creation
Customer relationship marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
21
19
0.905
* Total H Index Rankings
Ranking Based
On Selection: 19
relationship marketing and cultural consumption
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
21
19
0.905
* Total H Index Rankings
Ranking Based
On Selection: 20
services marketing and consumer behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
21
16
0.762
* Total H Index Rankings
Ranking Based
On Selection: 21
marketing
China
strategy
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
20
18
0.900
* Total H Index Rankings
Ranking Based
On Selection: 22
services marketing
customer participation
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
17
1.000
* Total H Index Rankings
Ranking Based
On Selection: 23
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
16
0.941
* Total H Index Rankings
Ranking Based
On Selection: 24
B2B Marketing
Supply Chain Management
Service Marketing
Multi-channel Marketing
Marketing Channels
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
15
0.882
* Total H Index Rankings
Ranking Based
On Selection: 25
Consumer Decision Making
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
11
0.647
Piyush Sharma
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
65
45
0.692
Marketing
Consumer behavior
Self-regulation
Counterfeit
Services
Zhilin Yang 楊志林|Forrest Yang
City University of Hong Kong
Kowloon, Hong Kong
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
54
43
0.796
Marketing
Institutional Theory
Service Marketing
Channel Management
AI in Marketing
David Tse
University of Hong Kong
Pokfulam, Hong Kong
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
43
27
0.628
China marketing
international marketing
consumer satisfaction
marketing in emerging economies
Kaye Chon
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
42
31
0.738
Innovation and leadership
services management
convention tourism
marketing of hospitality and tourism services
Karin Weber
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
40
26
0.650
consumer behavior
services marketing
convention/exhibition mgt.
Geng Cui
Lingnan University
Tuen Mun, Hong Kong
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
23
0.639
marketing
consumer behavior
international business
e-marketing
artificial intelligence
Chenting Su
City University of Hong Kong
Kowloon, Hong Kong
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
35
29
0.829
B2B Marketing
Internet Marketing
Consumer group Decision Making
Uchenna Cyril Eze
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
30
20
0.667
Information systems
e-business
knowledge management
marketing
responsible consumption
Julie Juan Li
City University of Hong Kong
Kowloon, Hong Kong
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
24
0.857
Wenyu Dou
City University of Hong Kong
Kowloon, Hong Kong
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
27
21
0.778
Man Lai Cheung
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
25
25
1.000
Customer engagement
metaverse
social-media influencer marketing
technology adoption
Yuwei Jiang
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
24
21
0.875
Social Influence on Consumer Behavior
Visual Marketing
Self and Identity
Pengfei Guo
City University of Hong Kong
Kowloon, Hong Kong
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
24
20
0.833
Service Operations Management
Supply Chain Management
Health Care Managment
Anirban Mukhopadhyay
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
21
0.913
Consumer psychology
motivation
lay theories
emotions
Chi Kin BenneTT Yim
University of Hong Kong
Pokfulam, Hong Kong
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
22
18
0.818
Services Marketing
Customer Satisfaction
Alex Sl Tsang
Hong Kong Baptist University
Kowloon, Hong Kong
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
22
17
0.773
Consumer Well-Being
Pro-Social Consumption
Socially Responsible Marketing
Yixing Lisa Gao
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
21
21
1.000
CSR
Service Marketing
Consumer Behavior
FY Millissa Cheung
Hong Kong Shue Yan University
North Point, Hong Kong
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
21
19
0.905
Branding
Consumer ethics
Social media marketing
Customer co-creation
Customer relationship marketing
Noel Ym Siu
Hong Kong Baptist University
Kowloon, Hong Kong
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
21
19
0.905
relationship marketing and cultural consumption
Jackie Tam
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
21
16
0.762
services marketing and consumer behavior
Flora Gu
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
20
18
0.900
Kimmy Wa Chan
Hong Kong Baptist University
Kowloon, Hong Kong
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
17
1.000
services marketing
customer participation
Morgan X Yang|morgan x. yang
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
16
0.941
Maggie Chuoyan Dong
City University of Hong Kong
Kowloon, Hong Kong
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
15
0.882
B2B Marketing
Supply Chain Management
Service Marketing
Multi-channel Marketing
Marketing Channels
Anaimalai Muthukrishnan
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
11
0.647