AD Scientific Index evaluates the academic productivity and efficiency of scientists and institutions based on the H-index, i10 index, and citation counts. In addition to total H-index rankings, you can also explore rankings and analyses by "Scientists Last 6 Years H-index" and by subject.
* Total H Index Rankings
Ranking Based
On Selection :1
Marketin
innovación
desarrollo sustentable
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
27
23
0.852
* Total H Index Rankings
Ranking Based
On Selection :2
marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
25
20
0.800
* Total H Index Rankings
Ranking Based
On Selection :3
Marketing
Marketing Digital
Estrategia
Estrategia de Negocio
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
24
22
0.917
* Total H Index Rankings
Ranking Based
On Selection :4
Conscious marketing
Brand perceptions
Consumer involvement
Perceived value
Consumer-brand identification
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
19
0.826
* Total H Index Rankings
Ranking Based
On Selection :5
Mercadotecnia
Agronegocios
Administración
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
20
13
0.650
* Total H Index Rankings
Ranking Based
On Selection :6
consumo de alcohol
consumo de drogas
prevención de adicciones
trabajadores
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
19
9
0.474
* Total H Index Rankings
Ranking Based
On Selection :7
Mercadotecnia
Comportamiento organizacional
Pymes
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
18
14
0.778
* Total H Index Rankings
Ranking Based
On Selection :8
Marketing
Brand Management
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
15
0.882
* Total H Index Rankings
Ranking Based
On Selection :9
Sustainable Marketing
Perceived value
Business Statistics
Conscious marketing
Tourist behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
13
0.765
* Total H Index Rankings
Ranking Based
On Selection :10
Micro y pequeña empresa/ Mujeres empresarias/ Mercadotecnia
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
16
14
0.875
* Total H Index Rankings
Ranking Based
On Selection :11
Conscious marketing
consumer behavior
health branding
social marketing
green marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
15
12
0.800
* Total H Index Rankings
Ranking Based
On Selection :12
Mercadotecnia
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
14
12
0.857
* Total H Index Rankings
Ranking Based
On Selection :13
Mercadotecnia
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
14
11
0.786
* Total H Index Rankings
Ranking Based
On Selection :14
Management
business
marketing
negocios
estrategias
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
13
12
0.923
* Total H Index Rankings
Ranking Based
On Selection :15
Marketing
guarantees
diffusion
trade
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
13
8
0.615
* Total H Index Rankings
Ranking Based
On Selection :16
Administración
marketing
contabilidad
investigación
capital humano
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
12
8
0.667
* Total H Index Rankings
Ranking Based
On Selection :17
Consumer Behavior
Circular Economy
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
11
9
0.818
* Total H Index Rankings
Ranking Based
On Selection :18
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
11
9
0.818
* Total H Index Rankings
Ranking Based
On Selection :19
User eXperience
Usability
Digital Marketing
Design Thinking
Information Technology
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
11
8
0.727
* Total H Index Rankings
Ranking Based
On Selection :20
consumidor del consumidor
marca
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
10
10
1.000
* Total H Index Rankings
Ranking Based
On Selection :21
Gestión del conocimiento
Procesos de Aprendizaje
Mercadotecnia
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
10
9
0.900
* Total H Index Rankings
Ranking Based
On Selection :22
Sustentabilidad
Mercadotecnia
Competitividad
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
10
8
0.800
* Total H Index Rankings
Ranking Based
On Selection :23
Marketing
Branding
Internet
CSR
Mobile Services
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
9
9
1.000
* Total H Index Rankings
Ranking Based
On Selection :24
Diseño
Percepción
Neuromarketing
Neurodiseño
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
9
9
1.000
* Total H Index Rankings
Ranking Based
On Selection :25
Marketing
Social Media
Advertising
Branding
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
9
9
1.000
Gonzalo Maldonado Guzman
Universidad Autónoma de Aguascalientes
Aguascalientes, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
27
23
0.852
Marketin
innovación
desarrollo sustentable
Manuel Higinio Morales Garcia
Universidad Juárez Autónoma de Tabasco
Villahermosa, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
25
20
0.800
Roberto Espinosa Fernandez
Universidad de Guadalajara
Guadalajara, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
24
22
0.917
Marketing
Marketing Digital
Estrategia
Estrategia de Negocio
Jorge Vera Martínez
Tecnológico de Monterrey
Monterrey, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
19
0.826
Conscious marketing
Brand perceptions
Consumer involvement
Perceived value
Consumer-brand identification
Felix Rogelio Flores
Universidad de Colima
Colima, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
20
13
0.650
Mercadotecnia
Agronegocios
Administración
Silvia Carreño García
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
19
9
0.474
consumo de alcohol
consumo de drogas
prevención de adicciones
trabajadores
Jose Alonzo Sahui Maldonado
Universidad Autónoma de Campeche
Campeche, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
18
14
0.778
Mercadotecnia
Comportamiento organizacional
Pymes
Edgar Centeno
Tecnológico de Monterrey
Monterrey, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
15
0.882
Alejandro Alvarado Herrera
Tecnológico de Monterrey
Monterrey, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
13
0.765
Sustainable Marketing
Perceived value
Business Statistics
Conscious marketing
Tourist behavior
Nuria Peña
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
16
14
0.875
Micro y pequeña empresa/ Mujeres empresarias/ Mercadotecnia
Lorena Carrete
Tecnológico de Monterrey
Monterrey, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
15
12
0.800
Conscious marketing
consumer behavior
health branding
social marketing
green marketing
Andrea Trujillo
Tecnológico de Monterrey
Monterrey, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
14
12
0.857
Laura Estela Fischer De LA Vega
Universidad Nacional Autónoma de México
Mexico City, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
14
11
0.786
Javier Eduardo Vega Martínez
Universidad Autónoma de Aguascalientes
Aguascalientes, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
13
12
0.923
Management
business
marketing
negocios
estrategias
Bruce Mcwilliams
Instituto Tecnológico Autónomo de México
Mexico City, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
13
8
0.615
Marketing
guarantees
diffusion
trade
Luz Imelda Capetillo Velazquez
Universidad Tecnológica de Salamanca
Salamanca, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
12
8
0.667
Administración
marketing
contabilidad
investigación
capital humano
Lizbeth Salgado
Universidad de Sonora
Hermosillo, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
11
9
0.818
Maria Merino
Instituto Tecnológico Autónomo de México
Mexico City, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
11
9
0.818
Dora Luz González-Bañales
Instituto Tecnológico de Durango
Victoria de Durango, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
11
8
0.727
User eXperience
Usability
Digital Marketing
Design Thinking
Information Technology
Fernando Rey Castillo-Villar
Universidad Panamericana México
Mexico City, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
10
10
1.000
Ma. Cruz Lozano Ramirez
Universidad Autónoma de Baja California
Baja California, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
10
9
0.900
Gestión del conocimiento
Procesos de Aprendizaje
Mercadotecnia
Irma Cristina Espitia Moreno
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
10
8
0.800
Sustentabilidad
Mercadotecnia
Competitividad
Silvia Cacho-Elizondo
IPADE Business School
Ciudad de México, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
9
9
1.000
Marketing
Branding
Internet
CSR
Mobile Services
Juan-Carlos Rojas
Tecnológico de Monterrey
Monterrey, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
9
9
1.000
Diseño
Percepción
Neuromarketing
Neurodiseño
Karla Barajas-Portas
Red de Universidades Anáhuac
Huixquilucan, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
9
9
1.000
Marketing
Social Media
Advertising
Branding