AD Scientific Index evaluates the academic productivity and efficiency of scientists and institutions based on the H-index, i10 index, and citation counts. In addition to total H-index rankings, you can also explore rankings and analyses by "Scientists Last 6 Years H-index" and by subject.
* Total H Index Rankings
Ranking Based
On Selection :51
digital innovation
generative AI
multi-stakeholder innovation networks
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
16
0.941
* Total H Index Rankings
Ranking Based
On Selection :52
Marketing practice
surveillance
identity
new media
social media
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
14
0.824
* Total H Index Rankings
Ranking Based
On Selection :53
Digital Commerce
Business Analytics
Mobile Marketing
Social Media
Network
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
13
0.765
* Total H Index Rankings
Ranking Based
On Selection :54
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
13
0.765
* Total H Index Rankings
Ranking Based
On Selection :55
Consumer Behavior
Decision Making
Research Methods
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
16
16
1.000
* Total H Index Rankings
Ranking Based
On Selection :56
Digital Marketing
Augmented Reality
Services Marketing
Customer Experience
Smart Industry
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
16
16
1.000
* Total H Index Rankings
Ranking Based
On Selection :57
Retailing
brand management
shopper marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
16
14
0.875
* Total H Index Rankings
Ranking Based
On Selection :58
marketing
psychology
judgment and decision making
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
15
14
0.933
* Total H Index Rankings
Ranking Based
On Selection :59
Cross-Cultural research methodology
Survey research
Values
Cross-Cultural Psychology
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
15
13
0.867
* Total H Index Rankings
Ranking Based
On Selection :60
marketing strategy
retail management
innovation
digital transformation
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
15
9
0.600
* Total H Index Rankings
Ranking Based
On Selection :61
Marketing
Customer Analytics
Targeted Marketing
Customer Retention
Customer Lifetime Value
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
14
13
0.929
* Total H Index Rankings
Ranking Based
On Selection :62
marketing of new products
branding
sports marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
14
11
0.786
* Total H Index Rankings
Ranking Based
On Selection :63
marketing and supply management
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
14
9
0.643
* Total H Index Rankings
Ranking Based
On Selection :64
consumer behavior
self-control
motivation
interpersonal influence
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
13
10
0.769
* Total H Index Rankings
Ranking Based
On Selection :65
Marketing Research
Shelf Optimization
Choice Models
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
13
8
0.615
* Total H Index Rankings
Ranking Based
On Selection :66
Marketing
Psychology
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
12
12
1.000
* Total H Index Rankings
Ranking Based
On Selection :67
marketing-operations interface
omnichannel retail
retail assortments
product lines
behavioral decision making
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
12
12
1.000
* Total H Index Rankings
Ranking Based
On Selection :68
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
12
12
1.000
* Total H Index Rankings
Ranking Based
On Selection :69
Responsible Marketing
Social Influence
Prosocial behavior
Charity Marketing
Marketing Modeling
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
12
12
1.000
* Total H Index Rankings
Ranking Based
On Selection :70
Marketing
Innovation
Stakeholder Marketing
Responsible Innovation
Green Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
12
11
0.917
* Total H Index Rankings
Ranking Based
On Selection :71
marketing dynamics
marketing effectiveness
advertising
time series
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
12
10
0.833
* Total H Index Rankings
Ranking Based
On Selection :72
consumer psychology
product perception
marketing
consumer behaviour
product evaluation
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
12
10
0.833
* Total H Index Rankings
Ranking Based
On Selection :73
Digital Business & Media
Marketing & Technology
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
12
10
0.833
* Total H Index Rankings
Ranking Based
On Selection :74
Marketing Communication
Innovation
Persuasion
Behavioral Targetting
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
12
5
0.417
* Total H Index Rankings
Ranking Based
On Selection :75
Judgment and Decision Making
Consumer Behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
11
10
0.909
Vera Blazevic
Radboud University
Nijmegen, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
16
0.941
digital innovation
generative AI
multi-stakeholder innovation networks
Jason Pridmore
Erasmus University
Rotterdam, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
14
0.824
Marketing practice
surveillance
identity
new media
social media
Ting Li
Erasmus University
Rotterdam, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
13
0.765
Digital Commerce
Business Analytics
Mobile Marketing
Social Media
Network
Sarah Gelper
Eindhoven University of Technology
Eindhoven, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
13
0.765
Gabriele Paolacci
Erasmus University
Rotterdam, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
16
16
1.000
Consumer Behavior
Decision Making
Research Methods
Tim Hilken
Maastricht University
Maastricht, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
16
16
1.000
Digital Marketing
Augmented Reality
Services Marketing
Customer Experience
Smart Industry
Laurens M Sloot
University of Groningen
Groningen, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
16
14
0.875
Retailing
brand management
shopper marketing
Bram Van Den Bergh
Erasmus University
Rotterdam, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
15
14
0.933
marketing
psychology
judgment and decision making
Hester Van Herk
VU University of Amsterdam
Amsterdam, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
15
13
0.867
Cross-Cultural research methodology
Survey research
Values
Cross-Cultural Psychology
Kitty Koelemeijer
Nyenrode Business University
Breukelen, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
15
9
0.600
marketing strategy
retail management
innovation
digital transformation
Aurelie Lemmens
Erasmus University
Rotterdam, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
14
13
0.929
Marketing
Customer Analytics
Targeted Marketing
Customer Retention
Customer Lifetime Value
Yvonne Van Everdingen
Erasmus University
Rotterdam, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
14
11
0.786
marketing of new products
branding
sports marketing
Sicco Santema
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
14
9
0.643
Mirjam Tuk
Erasmus University
Rotterdam, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
13
10
0.769
consumer behavior
self-control
motivation
interpersonal influence
Erjen Van Nierop
Erasmus University
Rotterdam, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
13
8
0.615
Marketing Research
Shelf Optimization
Choice Models
Robert W Smith
Tilburg University
Tilburg, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
12
12
1.000
Robert Rooderkerk
Erasmus University
Rotterdam, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
12
12
1.000
marketing-operations interface
omnichannel retail
retail assortments
product lines
behavioral decision making
Femke Van Horen
VU University of Amsterdam
Amsterdam, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
12
12
1.000
Hans Risselada
University of Groningen
Groningen, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
12
12
1.000
Responsible Marketing
Social Influence
Prosocial behavior
Charity Marketing
Marketing Modeling
Paul H Driessen
Radboud University
Nijmegen, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
12
11
0.917
Marketing
Innovation
Stakeholder Marketing
Responsible Innovation
Green Marketing
Maarten J Gijsenberg
University of Groningen
Groningen, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
12
10
0.833
marketing dynamics
marketing effectiveness
advertising
time series
Creusen M*
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
12
10
0.833
consumer psychology
product perception
marketing
consumer behaviour
product evaluation
Gerrita Van Der Veen
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
12
10
0.833
Digital Business & Media
Marketing & Technology
Arne Maas
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
12
5
0.417
Marketing Communication
Innovation
Persuasion
Behavioral Targetting
Dan Schley
Erasmus University
Rotterdam, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
11
10
0.909
Judgment and Decision Making
Consumer Behavior