H-Index
Rankings
Netherlands Scientists H-Index Business & Management / Marketing Rankings in Netherlands 2025
AD Scientific Index evaluates the academic productivity and efficiency of scientists and institutions based on the H-index, i10 index, and citation counts. In addition to total H-index rankings, you can also explore rankings and analyses by "Scientists Last 6 Years H-index" and by subject.
* Total H Index Rankings
Ranking Based
On Selection :1
digital business
omni-channel
customer experience
big data
sustainability
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
85
64
0.753
* Total H Index Rankings
Ranking Based
On Selection :2
Design
Design Science
Brand Management
Research Methods
Information Systems
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
67
60
0.896
* Total H Index Rankings
Ranking Based
On Selection :3
Services Marketing and Management
Digital Marketing and Social Media
Supply Chain Management
Innovation and New Technologies
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
66
51
0.773
* Total H Index Rankings
Ranking Based
On Selection :4
Marketing
CRM
retailing
customer behavior
modelling
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
57
44
0.772
* Total H Index Rankings
Ranking Based
On Selection :5
New Product Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
53
40
0.755
* Total H Index Rankings
Ranking Based
On Selection :6
consumer behaviour
new technologies
food
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
46
36
0.783
* Total H Index Rankings
Ranking Based
On Selection :7
marketing
advertising
branding
word of mouth
consumer behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
45
37
0.822
* Total H Index Rankings
Ranking Based
On Selection :8
technology marketing
new product development
sales of new products
entrepreneurial marketing
relationship marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
44
30
0.682
* Total H Index Rankings
Ranking Based
On Selection :9
Consumer behaviour
Sensory Science
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
43
38
0.884
* Total H Index Rankings
Ranking Based
On Selection :10
Marketing
decision making
Machine Learning
econometrics
Text Analytics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
43
33
0.767
* Total H Index Rankings
Ranking Based
On Selection :11
Marketing
Behavioral Economics
Choice Architecture
Financial Decision Making
Sharing Economy
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
42
28
0.667
* Total H Index Rankings
Ranking Based
On Selection :12
Neuroeconomics
Neuromarketing
Consumer behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
35
0.854
* Total H Index Rankings
Ranking Based
On Selection :13
Sales @ Account Management
Socio-Consumer Neuromarketing
Omics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
30
0.732
* Total H Index Rankings
Ranking Based
On Selection :14
service innovation and marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
24
0.585
* Total H Index Rankings
Ranking Based
On Selection :15
Services Marketing
Service Design
Service Robots
Social Robotics
Healthcare
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
39
33
0.846
* Total H Index Rankings
Ranking Based
On Selection :16
consumer research
public health nutrition
health psychology
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
31
0.816
* Total H Index Rankings
Ranking Based
On Selection :17
consumer behavior
persuasion
social influence
self regulation
judgment and decision making
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
28
0.737
* Total H Index Rankings
Ranking Based
On Selection :18
Digital Innovation
Marketing Technology
Service Robots
Customer Cocreation
Extended Reality
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
37
35
0.946
* Total H Index Rankings
Ranking Based
On Selection :19
Persuasion & New Media
algorithmic persuasion
social media
marketing communications
privacy
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
35
31
0.886
* Total H Index Rankings
Ranking Based
On Selection :20
Internet Marketing
Digital Marketing
Marketing Communications
Neuromarketing
Electronic Commerce
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
34
28
0.824
* Total H Index Rankings
Ranking Based
On Selection :21
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
33
26
0.788
* Total H Index Rankings
Ranking Based
On Selection :22
consumer behaviour
marketing research
multivariate data analysis
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
33
25
0.758
* Total H Index Rankings
Ranking Based
On Selection :23
marketing strategy
innovation management
entrepreneurship
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
33
21
0.636
* Total H Index Rankings
Ranking Based
On Selection :24
survey
marketing
sociology
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
32
27
0.844
* Total H Index Rankings
Ranking Based
On Selection :25
Envy
Greed
Inequality
Consumer Behavior
(Financial) Decision Making
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
31
28
0.903
Pc Verhoef
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
85
64
0.753
digital business
omni-channel
customer experience
big data
sustainability
Jörg Henseler
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
67
60
0.896
Design
Design Science
Brand Management
Research Methods
Information Systems
Martin Wetzels
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
66
51
0.773
Services Marketing and Management
Digital Marketing and Social Media
Supply Chain Management
Innovation and New Technologies
Tammo Bijmolt
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
57
44
0.772
Marketing
CRM
retailing
customer behavior
modelling
Erik Jan Hultink
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
53
40
0.755
Arnout Fischer
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
46
36
0.783
consumer behaviour
new technologies
food
Pwj Verlegh|p.w.j. verlegh, P. Verlegh
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
45
37
0.822
marketing
advertising
branding
word of mouth
consumer behavior
Edwin J. Nijssen
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
44
30
0.682
technology marketing
new product development
sales of new products
entrepreneurial marketing
relationship marketing
Betina Piqueras Fiszman
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
43
38
0.884
Bas Donkers
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
43
33
0.767
Marketing
decision making
Machine Learning
econometrics
Text Analytics
Benedict Dellaert
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
42
28
0.667
Marketing
Behavioral Economics
Choice Architecture
Financial Decision Making
Sharing Economy
A Smidts
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
35
0.854
Neuroeconomics
Neuromarketing
Consumer behavior
Willem Verbeke
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
30
0.732
Sales @ Account Management
Socio-Consumer Neuromarketing
Omics
Jos Lemmink
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
24
0.585
Gaby Odekerken Schröder
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
39
33
0.846
Services Marketing
Service Design
Service Robots
Social Robotics
Healthcare
Ellen Van Kleef
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
31
0.816
consumer research
public health nutrition
health psychology
Bob Fennis
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
28
0.737
consumer behavior
persuasion
social influence
self regulation
judgment and decision making
Dominik Mahr
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
37
35
0.946
Digital Innovation
Marketing Technology
Service Robots
Customer Cocreation
Extended Reality
Guda Van Noort
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
35
31
0.886
Persuasion & New Media
algorithmic persuasion
social media
marketing communications
privacy
Efthymios Constantinides
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
34
28
0.824
Internet Marketing
Digital Marketing
Marketing Communications
Neuromarketing
Electronic Commerce
Koert Van Ittersum
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
33
26
0.788
İa Van Der Lans
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
33
25
0.758
consumer behaviour
marketing research
multivariate data analysis
Henry Robben
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
33
21
0.636
marketing strategy
innovation management
entrepreneurship
Vera Toepoel
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
32
27
0.844
Niels Van De Ven
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
31
28
0.903
Envy
Greed
Inequality
Consumer Behavior
(Financial) Decision Making