H-Index
Rankings
Netherlands 156 Scientists H-Index Business & Management / Marketing Rankings - 2025
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* Total H Index Rankings
Ranking Based
On Selection: 1
digital business
omni-channel
customer experience
big data
sustainability
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
85
62
0.729
* Total H Index Rankings
Ranking Based
On Selection: 2
Design
Design Science
Brand Management
Research Methods
Information Systems
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
68
60
0.882
* Total H Index Rankings
Ranking Based
On Selection: 3
Services Marketing and Management
Digital Marketing and Social Media
Supply Chain Management
Innovation and New Technologies
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
66
49
0.742
* Total H Index Rankings
Ranking Based
On Selection: 4
Marketing
CRM
retailing
customer behavior
modelling
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
57
41
0.719
* Total H Index Rankings
Ranking Based
On Selection: 5
New Product Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
53
37
0.698
* Total H Index Rankings
Ranking Based
On Selection: 6
consumer behaviour
new technologies
food
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
47
32
0.681
* Total H Index Rankings
Ranking Based
On Selection: 7
marketing
advertising
branding
word of mouth
consumer behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
45
36
0.800
* Total H Index Rankings
Ranking Based
On Selection: 8
technology marketing
new product development
sales of new products
entrepreneurial marketing
relationship marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
45
28
0.622
* Total H Index Rankings
Ranking Based
On Selection: 9
Marketing
decision making
Machine Learning
econometrics
Text Analytics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
44
31
0.705
* Total H Index Rankings
Ranking Based
On Selection: 10
Consumer behaviour
Sensory Science
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
43
36
0.837
* Total H Index Rankings
Ranking Based
On Selection: 11
Marketing
Behavioral Economics
Choice Architecture
Financial Decision Making
Sharing Economy
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
42
26
0.619
* Total H Index Rankings
Ranking Based
On Selection: 12
Neuroeconomics
Neuromarketing
Consumer behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
34
0.829
* Total H Index Rankings
Ranking Based
On Selection: 13
Sales @ Account Management
Socio-Consumer Neuromarketing
Omics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
27
0.659
* Total H Index Rankings
Ranking Based
On Selection: 14
service innovation and marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
23
0.561
* Total H Index Rankings
Ranking Based
On Selection: 15
Services Marketing
Service Design
Service Robots
Social Robotics
Healthcare
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
40
32
0.800
* Total H Index Rankings
Ranking Based
On Selection: 16
consumer research
public health nutrition
health psychology
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
39
30
0.769
* Total H Index Rankings
Ranking Based
On Selection: 17
Digital Innovation
Marketing Technology
Service Robots
Customer Cocreation
Extended Reality
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
37
0.974
* Total H Index Rankings
Ranking Based
On Selection: 18
consumer behavior
persuasion
social influence
self regulation
judgment and decision making
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
25
0.658
* Total H Index Rankings
Ranking Based
On Selection: 19
Persuasion & New Media
algorithmic persuasion
social media
marketing communications
privacy
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
31
0.861
* Total H Index Rankings
Ranking Based
On Selection: 20
Internet Marketing
Digital Marketing
Marketing Communications
Neuromarketing
Electronic Commerce
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
35
27
0.771
* Total H Index Rankings
Ranking Based
On Selection: 21
survey
marketing
sociology
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
33
26
0.788
* Total H Index Rankings
Ranking Based
On Selection: 22
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
33
24
0.727
* Total H Index Rankings
Ranking Based
On Selection: 23
consumer behaviour
marketing research
multivariate data analysis
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
33
23
0.697
* Total H Index Rankings
Ranking Based
On Selection: 24
marketing strategy
innovation management
entrepreneurship
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
32
20
0.625
* Total H Index Rankings
Ranking Based
On Selection: 25
Envy
Greed
Inequality
Consumer Behavior
(Financial) Decision Making
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
31
28
0.903
Pc Verhoef
University of Groningen
Groningen, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
85
62
0.729
digital business
omni-channel
customer experience
big data
sustainability
Jörg Henseler
University of Twente
Enschede, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
68
60
0.882
Design
Design Science
Brand Management
Research Methods
Information Systems
Martin Wetzels
Maastricht University
Maastricht, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
66
49
0.742
Services Marketing and Management
Digital Marketing and Social Media
Supply Chain Management
Innovation and New Technologies
Tammo Bijmolt
University of Groningen
Groningen, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
57
41
0.719
Marketing
CRM
retailing
customer behavior
modelling
Erik Jan Hultink
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
53
37
0.698
Arnout Fischer
Wageningen University & Research Centre
Wageningen, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
47
32
0.681
consumer behaviour
new technologies
food
Pwj Verlegh|p.w.j. verlegh, P. Verlegh
VU University of Amsterdam
Amsterdam, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
45
36
0.800
marketing
advertising
branding
word of mouth
consumer behavior
Edwin J. Nijssen
Eindhoven University of Technology
Eindhoven, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
45
28
0.622
technology marketing
new product development
sales of new products
entrepreneurial marketing
relationship marketing
Bas Donkers
Erasmus University
Rotterdam, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
44
31
0.705
Marketing
decision making
Machine Learning
econometrics
Text Analytics
Betina Piqueras Fiszman
Wageningen University & Research Centre
Wageningen, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
43
36
0.837
Benedict Dellaert
Erasmus University
Rotterdam, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
42
26
0.619
Marketing
Behavioral Economics
Choice Architecture
Financial Decision Making
Sharing Economy
A Smidts
Erasmus University
Rotterdam, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
34
0.829
Neuroeconomics
Neuromarketing
Consumer behavior
Willem Verbeke
Erasmus University
Rotterdam, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
27
0.659
Sales @ Account Management
Socio-Consumer Neuromarketing
Omics
Jos Lemmink
Maastricht University
Maastricht, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
23
0.561
Gaby Odekerken Schröder
Maastricht University
Maastricht, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
40
32
0.800
Services Marketing
Service Design
Service Robots
Social Robotics
Healthcare
Ellen Van Kleef
Wageningen University & Research Centre
Wageningen, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
39
30
0.769
consumer research
public health nutrition
health psychology
Dominik Mahr
Maastricht University
Maastricht, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
37
0.974
Digital Innovation
Marketing Technology
Service Robots
Customer Cocreation
Extended Reality
Bob Fennis
University of Groningen
Groningen, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
25
0.658
consumer behavior
persuasion
social influence
self regulation
judgment and decision making
Guda Van Noort
University of Amsterdam
Amsterdam, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
31
0.861
Persuasion & New Media
algorithmic persuasion
social media
marketing communications
privacy
Efthymios Constantinides
University of Twente
Enschede, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
35
27
0.771
Internet Marketing
Digital Marketing
Marketing Communications
Neuromarketing
Electronic Commerce
Vera Toepoel
Utrecht University
Utrecht, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
33
26
0.788
Koert Van Ittersum
University of Groningen
Groningen, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
33
24
0.727
İa Van Der Lans
Wageningen University & Research Centre
Wageningen, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
33
23
0.697
consumer behaviour
marketing research
multivariate data analysis
Henry Robben
Nyenrode Business University
Breukelen, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
32
20
0.625
marketing strategy
innovation management
entrepreneurship
Niels Van De Ven
Tilburg University
Tilburg, Netherlands
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
31
28
0.903
Envy
Greed
Inequality
Consumer Behavior
(Financial) Decision Making