H-Index
Rankings
New Zealand 94 Scientists H-Index Business & Management / Marketing Rankings - 2025
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* Total H Index Rankings
Ranking Based
On Selection: 1
Branding and Relationships
Service Management and Engagement
Theorizing in Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
68
45
0.662
* Total H Index Rankings
Ranking Based
On Selection: 2
organisational resilience
tourist behaviour
disaster tourism
wine tourism
place attachment
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
62
57
0.919
* Total H Index Rankings
Ranking Based
On Selection: 3
Brand management
marketing in emerging markets
consumer behavior
service marketing
responsible
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
59
50
0.847
* Total H Index Rankings
Ranking Based
On Selection: 4
Public health
Tobacco control policy
Survey research
Qualitative research
Social marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
50
29
0.580
* Total H Index Rankings
Ranking Based
On Selection: 5
service performance
branding
luxury
SME internationalisation
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
46
32
0.696
* Total H Index Rankings
Ranking Based
On Selection: 6
Branding
Buyer Behaviour
Survey Research
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
40
22
0.550
* Total H Index Rankings
Ranking Based
On Selection: 7
Green consumption
consumer ethics
corporate environmental strategies
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
39
31
0.795
* Total H Index Rankings
Ranking Based
On Selection: 8
Marketing system
Society and Marketing
Marketing in sustainable society
Relationship Marketing
Managed interaction
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
21
0.583
* Total H Index Rankings
Ranking Based
On Selection: 9
tourism behaviour
decision-making
experiencing
destination branding
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
35
27
0.771
* Total H Index Rankings
Ranking Based
On Selection: 10
Retailing
Consumer Behaviour
Social and Ethical Issues in Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
34
29
0.853
* Total H Index Rankings
Ranking Based
On Selection: 11
social impact of marketing
social marketing
ethics
behaviour change
systematic reviews
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
34
26
0.765
* Total H Index Rankings
Ranking Based
On Selection: 12
B2B relationships
cross-cultural CB
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
34
21
0.618
* Total H Index Rankings
Ranking Based
On Selection: 13
market shaping
market innovation
shaping strategies
business models
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
32
30
0.938
* Total H Index Rankings
Ranking Based
On Selection: 14
Consumer Behaviour
Research Methods
Retailing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
30
24
0.800
* Total H Index Rankings
Ranking Based
On Selection: 15
Marketing/International marketing strategies
Technology strategy
immigrant enterprises
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
30
24
0.800
* Total H Index Rankings
Ranking Based
On Selection: 16
place marketing
place branding
city branding
world cities
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
23
0.821
* Total H Index Rankings
Ranking Based
On Selection: 17
consumer behavior
service marketing
tourist behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
22
0.786
* Total H Index Rankings
Ranking Based
On Selection: 18
Sustainable consumption
sustainability marketing
social marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
27
26
0.963
* Total H Index Rankings
Ranking Based
On Selection: 19
consumer behaviour
food provisioning
sensory evaluation
product characterization
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
27
24
0.889
* Total H Index Rankings
Ranking Based
On Selection: 20
Service Culture
Innovation
Authenticity
Interactive Marketing
Branding
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
24
14
0.583
* Total H Index Rankings
Ranking Based
On Selection: 21
Health marketing
consumer well-being
online consumer behaviours
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
20
0.870
* Total H Index Rankings
Ranking Based
On Selection: 22
marketing ethics
children and marketing
sustainability
service dominant logic
place branding.
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
20
0.870
* Total H Index Rankings
Ranking Based
On Selection: 23
Tecnnology-infused customer relationship management
service recovery
complaint management
text analytics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
18
0.783
* Total H Index Rankings
Ranking Based
On Selection: 24
Marketing communication (online and offline)
services marketing
sharing economy
social and sustainable marketing
public heal
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
18
0.783
* Total H Index Rankings
Ranking Based
On Selection: 25
Consumer Research
Transformative Consumer Research
Social Marketing
Advertising Effectiveness
Research Method
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
22
19
0.864
Roderick J Brodie
University of Auckland
Auckland, New Zealand
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
68
45
0.662
Branding and Relationships
Service Management and Engagement
Theorizing in Marketing
Girish Prayag
University of Canterbury
Christchurch, New Zealand
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
62
57
0.919
organisational resilience
tourist behaviour
disaster tourism
wine tourism
place attachment
Fandy Tjiptono
Victoria University of Wellington
Wellington, New Zealand
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
59
50
0.847
Brand management
marketing in emerging markets
consumer behavior
service marketing
responsible
Janet Hoek
University of Otago
North Dunedin, New Zealand
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
50
29
0.580
Public health
Tobacco control policy
Survey research
Qualitative research
Social marketing
Nicholas Ashill
Victoria University of Wellington
Wellington, New Zealand
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
46
32
0.696
service performance
branding
luxury
SME internationalisation
Malcolm Wright
Massey University
Palmerston North, New Zealand
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
40
22
0.550
Branding
Buyer Behaviour
Survey Research
Ricky Yk Chan
Auckland University of Technology
Auckland, New Zealand
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
39
31
0.795
Green consumption
consumer ethics
corporate environmental strategies
Richard J Varey
University of Waikato
Hamilton, New Zealand
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
21
0.583
Marketing system
Society and Marketing
Marketing in sustainable society
Relationship Marketing
Managed interaction
Juergen Gnoth
University of Otago
North Dunedin, New Zealand
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
35
27
0.771
tourism behaviour
decision-making
experiencing
destination branding
Paul W Ballantine
University of Canterbury
Christchurch, New Zealand
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
34
29
0.853
Retailing
Consumer Behaviour
Social and Ethical Issues in Marketing
Krzysztof Kubacki
Auckland University of Technology
Auckland, New Zealand
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
34
26
0.765
social impact of marketing
social marketing
ethics
behaviour change
systematic reviews
Roger Marshall
Auckland University of Technology
Auckland, New Zealand
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
34
21
0.618
Suvi Nenonen
University of Auckland
Auckland, New Zealand
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
32
30
0.938
market shaping
market innovation
shaping strategies
business models
Lisa McNeill
University of Otago
North Dunedin, New Zealand
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
30
24
0.800
Consumer Behaviour
Research Methods
Retailing
Henry Fl Chung
Massey University
Palmerston North, New Zealand
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
30
24
0.800
Marketing/International marketing strategies
Technology strategy
immigrant enterprises
Andrea Insch
University of Otago
North Dunedin, New Zealand
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
23
0.821
place marketing
place branding
city branding
world cities
Kenneth F Hyde
Auckland University of Technology
Auckland, New Zealand
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
22
0.786
consumer behavior
service marketing
tourist behavior
Joya A Kemper
University of Auckland
Auckland, New Zealand
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
27
26
0.963
Sustainable consumption
sustainability marketing
social marketing
Christina Roigard
Plant and Food Research, New Zealand
Wellington, New Zealand
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
27
24
0.889
consumer behaviour
food provisioning
sensory evaluation
product characterization
Robert A Davis
Massey University
Palmerston North, New Zealand
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
24
14
0.583
Service Culture
Innovation
Authenticity
Interactive Marketing
Branding
Sheau Fen Yap
Auckland University of Technology
Auckland, New Zealand
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
20
0.870
Health marketing
consumer well-being
online consumer behaviours
Robert Aitken
University of Otago
North Dunedin, New Zealand
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
20
0.870
marketing ethics
children and marketing
sustainability
service dominant logic
place branding.
Laszlo Sajtos
University of Auckland
Auckland, New Zealand
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
18
0.783
Tecnnology-infused customer relationship management
service recovery
complaint management
text analytics
Bodo Lang
University of Auckland
Auckland, New Zealand
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
18
0.783
Marketing communication (online and offline)
services marketing
sharing economy
social and sustainable marketing
public heal
Ekant Veer
University of Canterbury
Christchurch, New Zealand
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
22
19
0.864
Consumer Research
Transformative Consumer Research
Social Marketing
Advertising Effectiveness
Research Method