H-Index
Rankings
New Zealand Scientists H-Index Business & Management / Marketing Rankings in New Zealand 2025
AD Scientific Index evaluates the academic productivity and efficiency of scientists and institutions based on the H-index, i10 index, and citation counts. In addition to total H-index rankings, you can also explore rankings and analyses by "Scientists Last 6 Years H-index" and by subject.
* Total H Index Rankings
Ranking Based
On Selection: 1
Branding and Relationships
Service Management and Engagement
Theorizing in Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
67
48
0.716
* Total H Index Rankings
Ranking Based
On Selection: 2
organisational resilience
tourist behaviour
disaster tourism
wine tourism
place attachment
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
60
57
0.950
* Total H Index Rankings
Ranking Based
On Selection: 3
Brand management
marketing in emerging markets
consumer behavior
service marketing
responsible
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
58
51
0.879
* Total H Index Rankings
Ranking Based
On Selection: 4
Public health
Tobacco control policy
Survey research
Qualitative research
Social marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
50
34
0.680
* Total H Index Rankings
Ranking Based
On Selection: 5
service performance
branding
luxury
SME internationalisation
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
45
34
0.756
* Total H Index Rankings
Ranking Based
On Selection: 6
Green consumption
consumer ethics
corporate environmental strategies
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
39
31
0.795
* Total H Index Rankings
Ranking Based
On Selection: 7
Branding
Buyer Behaviour
Survey Research
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
39
25
0.641
* Total H Index Rankings
Ranking Based
On Selection: 8
Marketing system
Society and Marketing
Marketing in sustainable society
Relationship Marketing
Managed interaction
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
23
0.639
* Total H Index Rankings
Ranking Based
On Selection: 9
tourism behaviour
decision-making
experiencing
destination branding
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
35
28
0.800
* Total H Index Rankings
Ranking Based
On Selection: 10
social impact of marketing
social marketing
ethics
behaviour change
systematic reviews
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
34
28
0.824
* Total H Index Rankings
Ranking Based
On Selection: 11
B2B relationships
cross-cultural CB
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
34
23
0.676
* Total H Index Rankings
Ranking Based
On Selection: 12
Retailing
Consumer Behaviour
Social and Ethical Issues in Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
33
31
0.939
* Total H Index Rankings
Ranking Based
On Selection: 13
market shaping
market innovation
shaping strategies
business models
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
31
30
0.968
* Total H Index Rankings
Ranking Based
On Selection: 14
Consumer Behaviour
Research Methods
Retailing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
30
25
0.833
* Total H Index Rankings
Ranking Based
On Selection: 15
Marketing/International marketing strategies
Technology strategy
immigrant enterprises
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
29
25
0.862
* Total H Index Rankings
Ranking Based
On Selection: 16
consumer behavior
service marketing
tourist behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
23
0.821
* Total H Index Rankings
Ranking Based
On Selection: 17
consumer behaviour
food provisioning
sensory evaluation
product characterization
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
27
26
0.963
* Total H Index Rankings
Ranking Based
On Selection: 18
place marketing
place branding
city branding
world cities
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
27
24
0.889
* Total H Index Rankings
Ranking Based
On Selection: 19
Sustainable consumption
sustainability marketing
social marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
26
25
0.962
* Total H Index Rankings
Ranking Based
On Selection: 20
Service Culture
Innovation
Authenticity
Interactive Marketing
Branding
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
24
14
0.583
* Total H Index Rankings
Ranking Based
On Selection: 21
Health marketing
consumer well-being
online consumer behaviours
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
21
0.913
* Total H Index Rankings
Ranking Based
On Selection: 22
marketing ethics
children and marketing
sustainability
service dominant logic
place branding.
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
21
0.913
* Total H Index Rankings
Ranking Based
On Selection: 23
Marketing communication (online and offline)
services marketing
sharing economy
social and sustainable marketing
public heal
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
18
0.783
* Total H Index Rankings
Ranking Based
On Selection: 24
Consumer Research
Transformative Consumer Research
Social Marketing
Advertising Effectiveness
Research Method
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
22
20
0.909
* Total H Index Rankings
Ranking Based
On Selection: 25
Tecnnology-infused customer relationship management
service recovery
complaint management
text analytics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
22
19
0.864
Roderick J Brodie
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
67
48
0.716
Branding and Relationships
Service Management and Engagement
Theorizing in Marketing
Girish Prayag
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
60
57
0.950
organisational resilience
tourist behaviour
disaster tourism
wine tourism
place attachment
Fandy Tjiptono
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
58
51
0.879
Brand management
marketing in emerging markets
consumer behavior
service marketing
responsible
Janet Hoek
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
50
34
0.680
Public health
Tobacco control policy
Survey research
Qualitative research
Social marketing
Nicholas Ashill
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
45
34
0.756
service performance
branding
luxury
SME internationalisation
Ricky Yk Chan
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
39
31
0.795
Green consumption
consumer ethics
corporate environmental strategies
Malcolm Wright
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
39
25
0.641
Branding
Buyer Behaviour
Survey Research
Richard J Varey
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
23
0.639
Marketing system
Society and Marketing
Marketing in sustainable society
Relationship Marketing
Managed interaction
Juergen Gnoth
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
35
28
0.800
tourism behaviour
decision-making
experiencing
destination branding
Krzysztof Kubacki
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
34
28
0.824
social impact of marketing
social marketing
ethics
behaviour change
systematic reviews
Roger Marshall
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
34
23
0.676
Paul W Ballantine
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
33
31
0.939
Retailing
Consumer Behaviour
Social and Ethical Issues in Marketing
Suvi Nenonen
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
31
30
0.968
market shaping
market innovation
shaping strategies
business models
Lisa McNeill
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
30
25
0.833
Consumer Behaviour
Research Methods
Retailing
Henry Fl Chung
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
29
25
0.862
Marketing/International marketing strategies
Technology strategy
immigrant enterprises
Kenneth F Hyde
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
23
0.821
consumer behavior
service marketing
tourist behavior
Christina Roigard
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
27
26
0.963
consumer behaviour
food provisioning
sensory evaluation
product characterization
Andrea Insch
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
27
24
0.889
place marketing
place branding
city branding
world cities
Joya A Kemper
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
26
25
0.962
Sustainable consumption
sustainability marketing
social marketing
Robert A Davis
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
24
14
0.583
Service Culture
Innovation
Authenticity
Interactive Marketing
Branding
Sheau Fen Yap
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
21
0.913
Health marketing
consumer well-being
online consumer behaviours
Robert Aitken
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
21
0.913
marketing ethics
children and marketing
sustainability
service dominant logic
place branding.
Bodo Lang
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
18
0.783
Marketing communication (online and offline)
services marketing
sharing economy
social and sustainable marketing
public heal
Ekant Veer
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
22
20
0.909
Consumer Research
Transformative Consumer Research
Social Marketing
Advertising Effectiveness
Research Method
Laszlo Sajtos
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
22
19
0.864
Tecnnology-infused customer relationship management
service recovery
complaint management
text analytics