H-Index
Rankings
United States Scientists H-Index Business & Management / Marketing Rankings in United States 2025
AD Scientific Index evaluates the academic productivity and efficiency of scientists and institutions based on the H-index, i10 index, and citation counts. In addition to total H-index rankings, you can also explore rankings and analyses by "Scientists Last 6 Years H-index" and by subject.
* Total H Index Rankings
Ranking Based
On Selection: 1
Marketing
Management
social psychology
statistics
neuroscience
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
140
94
0.671
* Total H Index Rankings
Ranking Based
On Selection: 2
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
133
112
0.842
* Total H Index Rankings
Ranking Based
On Selection: 3
marketing
forecasting
economics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
121
69
0.570
* Total H Index Rankings
Ranking Based
On Selection: 4
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
113
74
0.655
* Total H Index Rankings
Ranking Based
On Selection: 5
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
111
80
0.721
* Total H Index Rankings
Ranking Based
On Selection: 6
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
108
81
0.750
* Total H Index Rankings
Ranking Based
On Selection: 7
New Product Development
International Marketing
Marketing Strategy
Supply Chain Management
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
108
62
0.574
* Total H Index Rankings
Ranking Based
On Selection: 8
market impact
physics
particle physics
information
incentives
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
105
34
0.324
* Total H Index Rankings
Ranking Based
On Selection: 9
İnternational business
International marketing
Export marketing
Emerging markets
Born Globals
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
102
65
0.637
* Total H Index Rankings
Ranking Based
On Selection: 10
Services Marketing
Service Quality
Technology & Service
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
101
65
0.644
* Total H Index Rankings
Ranking Based
On Selection: 11
services marketing
consumer behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
100
74
0.740
* Total H Index Rankings
Ranking Based
On Selection: 12
competitive strategy
marketing capability
e-business
technological capability
technology diffusion
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
96
59
0.615
* Total H Index Rankings
Ranking Based
On Selection: 13
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
96
59
0.615
* Total H Index Rankings
Ranking Based
On Selection: 14
Marketing
Competition
Strategy
Macromarketing
Ethics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
96
57
0.594
* Total H Index Rankings
Ranking Based
On Selection: 15
New Product Diffusion
Marketing Strategy
Marketing Research
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
95
47
0.495
* Total H Index Rankings
Ranking Based
On Selection: 16
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
92
51
0.554
* Total H Index Rankings
Ranking Based
On Selection: 17
Branding
Global Marketing
Marketing Strategy
Leadership
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
91
71
0.780
* Total H Index Rankings
Ranking Based
On Selection: 18
Marketing
Statistics
Psychometrics
Econometrics
Eye Tracking
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
91
49
0.538
* Total H Index Rankings
Ranking Based
On Selection: 19
marketing
services marketing
service management
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
90
61
0.678
* Total H Index Rankings
Ranking Based
On Selection: 20
marketing
tourism
consumer psychology
B2B marketing
advertising
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
87
54
0.621
* Total H Index Rankings
Ranking Based
On Selection: 21
Marketing
innovation
supply chains
services
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
84
58
0.690
* Total H Index Rankings
Ranking Based
On Selection: 22
Forecasting
advertising
survey research
marketing
peer review
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
80
40
0.500
* Total H Index Rankings
Ranking Based
On Selection: 23
Sport Consumer Behavior
Sport Marketing
Sport Tourism
Sport Management
Sports Management
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
79
62
0.785
* Total H Index Rankings
Ranking Based
On Selection: 24
marketing
consumer behavior
statistics
psychology
research methodology
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
78
55
0.705
* Total H Index Rankings
Ranking Based
On Selection: 25
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
76
65
0.855
R Bagozzi
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
140
94
0.671
Marketing
Management
social psychology
statistics
neuroscience
Joseph F Hair Jr
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
133
112
0.842
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
J Holton Wilson
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
121
69
0.570
Leonard Berry
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
113
74
0.655
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
Dhruv Grewal
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
111
80
0.721
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
G Tomas M Hult
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
108
81
0.750
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
Roger J Calantone
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
108
62
0.574
New Product Development
International Marketing
Marketing Strategy
Supply Chain Management
Marketing
Bruce Knuteson
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
105
34
0.324
market impact
physics
particle physics
information
incentives
S Tamer Cavusgil
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
102
65
0.637
İnternational business
International marketing
Export marketing
Emerging markets
Born Globals
A Parasuraman
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
101
65
0.644
Services Marketing
Service Quality
Technology & Service
Anna S Mattila
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
100
74
0.740
services marketing
consumer behavior
Tung Lung Steven Chang
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
96
59
0.615
competitive strategy
marketing capability
e-business
technological capability
technology diffusion
Ronald Goldsmith
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
96
59
0.615
Shelby D Hunt
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
96
57
0.594
Marketing
Competition
Strategy
Macromarketing
Ethics
Vijay Mahajan
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
95
47
0.495
New Product Diffusion
Marketing Strategy
Marketing Research
Morris B Holbrook
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
92
51
0.554
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
Jan Benedict EM Steenkamp
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
91
71
0.780
Branding
Global Marketing
Marketing Strategy
Leadership
Michel Wedel
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
91
49
0.538
Marketing
Statistics
Psychometrics
Econometrics
Eye Tracking
Valarie Zeithaml
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
90
61
0.678
marketing
services marketing
service management
Arch Woodside
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
87
54
0.621
marketing
tourism
consumer psychology
B2B marketing
advertising
Robert F Lusch
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
84
58
0.690
Marketing
innovation
supply chains
services
J Scott Armstrong
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
80
40
0.500
Forecasting
advertising
survey research
marketing
peer review
Daniel Funk
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
79
62
0.785
Sport Consumer Behavior
Sport Marketing
Sport Tourism
Sport Management
Sports Management
Naresh Malhotra
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
78
55
0.705
marketing
consumer behavior
statistics
psychology
research methodology
Stephen Vargo
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
76
65
0.855
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science