H-Index
Rankings
World Scientists H-Index Business & Management / Marketing Rankings (Sort by last 6 years H Index) 2025
AD Scientific Index evaluates the academic productivity and efficiency of scientists and institutions based on the H-index, i10 index, and citation counts. In addition to total H-index rankings, you can also explore rankings and analyses by "Scientists Last 6 Years H-index" and by subject.
* Last 6 Years H Index Rankings
Ranking Based
On Selection :1
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
176
113
0.642
* Last 6 Years H Index Rankings
Ranking Based
On Selection :2
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
133
112
0.842
* Last 6 Years H Index Rankings
Ranking Based
On Selection :3
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
101
95
0.941
* Last 6 Years H Index Rankings
Ranking Based
On Selection :4
Marketing
Management
social psychology
statistics
neuroscience
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
140
94
0.671
* Last 6 Years H Index Rankings
Ranking Based
On Selection :5
Marketing & Business Management
Research Method
MIS
Good Corporate Governance
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
84
83
0.988
* Last 6 Years H Index Rankings
Ranking Based
On Selection :6
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
108
81
0.750
* Last 6 Years H Index Rankings
Ranking Based
On Selection :7
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
111
80
0.721
* Last 6 Years H Index Rankings
Ranking Based
On Selection :8
Tourism
Sustainable Tourism
Marketing
Water
Social Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
91
76
0.835
* Last 6 Years H Index Rankings
Ranking Based
On Selection :9
Marketing
Marketing Research
Customer Relationship Management
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
106
75
0.708
* Last 6 Years H Index Rankings
Ranking Based
On Selection :10
Services Marketing and Management
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
102
75
0.735
* Last 6 Years H Index Rankings
Ranking Based
On Selection :11
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
113
74
0.655
* Last 6 Years H Index Rankings
Ranking Based
On Selection :12
services marketing
consumer behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
100
74
0.740
* Last 6 Years H Index Rankings
Ranking Based
On Selection :13
Hospitality
Tourism
Internal marketing
services marketing
strategic management
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
89
74
0.831
* Last 6 Years H Index Rankings
Ranking Based
On Selection :14
Branding
Global Marketing
Marketing Strategy
Leadership
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
91
71
0.780
* Last 6 Years H Index Rankings
Ranking Based
On Selection :15
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
92
70
0.761
* Last 6 Years H Index Rankings
Ranking Based
On Selection :16
Strategic Management
Marketing
Entrepreneurship
International Business
HRM
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
78
70
0.897
* Last 6 Years H Index Rankings
Ranking Based
On Selection :17
marketing
forecasting
economics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
121
69
0.570
* Last 6 Years H Index Rankings
Ranking Based
On Selection :18
consumer behaviour
marketing
food science
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
99
69
0.697
* Last 6 Years H Index Rankings
Ranking Based
On Selection :19
International Marketing
Measurement Theory
Quantitative Methods
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
95
68
0.716
* Last 6 Years H Index Rankings
Ranking Based
On Selection :20
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
96
67
0.698
* Last 6 Years H Index Rankings
Ranking Based
On Selection :21
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
115
66
0.574
* Last 6 Years H Index Rankings
Ranking Based
On Selection :22
Environmental Psychology
Conservation
Social Psychology
Data Analytics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
74
66
0.892
* Last 6 Years H Index Rankings
Ranking Based
On Selection :23
Services Marketing
Service Quality
Technology & Service
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
101
65
0.644
* Last 6 Years H Index Rankings
Ranking Based
On Selection :24
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
76
65
0.855
* Last 6 Years H Index Rankings
Ranking Based
On Selection :25
Nucleon decay
Neutrino physics
Detectors
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
82
65
0.793
Adrian Bauman
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
176
113
0.642
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
Joseph F Hair Jr
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
133
112
0.842
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
Marko Sarstedt
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
101
95
0.941
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
R Bagozzi
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
140
94
0.671
Marketing
Management
social psychology
statistics
neuroscience
Hapzi Ali
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
84
83
0.988
Marketing & Business Management
Research Method
MIS
Good Corporate Governance
G Tomas M Hult
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
108
81
0.750
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
Dhruv Grewal
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
111
80
0.721
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
Sara Dolnicar
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
91
76
0.835
Tourism
Sustainable Tourism
Marketing
Water
Social Marketing
V Kumar
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
106
75
0.708
Marketing
Marketing Research
Customer Relationship Management
Ko De Ruyter
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
102
75
0.735
Leonard Berry
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
113
74
0.655
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
Anna S Mattila
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
100
74
0.740
services marketing
consumer behavior
Osman Mübin Karatepe
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
89
74
0.831
Hospitality
Tourism
Internal marketing
services marketing
strategic management
Jan Benedict EM Steenkamp
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
91
71
0.780
Branding
Global Marketing
Marketing Strategy
Leadership
Christian Grönroos
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
92
70
0.761
Demetris Vrontis
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
78
70
0.897
Strategic Management
Marketing
Entrepreneurship
International Business
HRM
J Holton Wilson
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
121
69
0.570
Klaus G Grunert
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
99
69
0.697
consumer behaviour
marketing
food science
Adamantios Diamantopoulos
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
95
68
0.716
International Marketing
Measurement Theory
Quantitative Methods
Jochen Wirtz
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
96
67
0.698
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavior
Jordan Louviere
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
115
66
0.574
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
Wesley Schultz
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
74
66
0.892
Environmental Psychology
Conservation
Social Psychology
Data Analytics
A Parasuraman
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
101
65
0.644
Services Marketing
Service Quality
Technology & Service
Stephen Vargo
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
76
65
0.855
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
Praveen Kumar
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
82
65
0.793
Nucleon decay
Neutrino physics
Detectors