H-Index
Rankings
World Scientists H-Index Business & Management / Marketing Rankings 2025
AD Scientific Index evaluates the academic productivity and efficiency of scientists and institutions based on the H-index, i10 index, and citation counts. In addition to total H-index rankings, you can also explore rankings and analyses by "Scientists Last 6 Years H-index" and by subject.
* Total H Index Rankings
Ranking Based
On Selection :1
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
176
113
0.642
* Total H Index Rankings
Ranking Based
On Selection :2
Marketing
Management
social psychology
statistics
neuroscience
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
140
94
0.671
* Total H Index Rankings
Ranking Based
On Selection :3
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
133
112
0.842
* Total H Index Rankings
Ranking Based
On Selection :4
marketing
forecasting
economics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
121
69
0.570
* Total H Index Rankings
Ranking Based
On Selection :5
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
115
66
0.574
* Total H Index Rankings
Ranking Based
On Selection :6
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
113
74
0.655
* Total H Index Rankings
Ranking Based
On Selection :7
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
111
80
0.721
* Total H Index Rankings
Ranking Based
On Selection :8
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
108
81
0.750
* Total H Index Rankings
Ranking Based
On Selection :9
New Product Development
International Marketing
Marketing Strategy
Supply Chain Management
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
108
62
0.574
* Total H Index Rankings
Ranking Based
On Selection :10
Marketing
Marketing Research
Customer Relationship Management
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
106
75
0.708
* Total H Index Rankings
Ranking Based
On Selection :11
market impact
physics
particle physics
information
incentives
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
105
34
0.324
* Total H Index Rankings
Ranking Based
On Selection :12
Services Marketing and Management
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
102
75
0.735
* Total H Index Rankings
Ranking Based
On Selection :13
İnternational business
International marketing
Export marketing
Emerging markets
Born Globals
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
102
65
0.637
* Total H Index Rankings
Ranking Based
On Selection :14
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
101
95
0.941
* Total H Index Rankings
Ranking Based
On Selection :15
Services Marketing
Service Quality
Technology & Service
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
101
65
0.644
* Total H Index Rankings
Ranking Based
On Selection :16
consumer electronics
computer vision
biometrics
deep learning
edge computing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
101
44
0.436
* Total H Index Rankings
Ranking Based
On Selection :17
services marketing
consumer behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
100
74
0.740
* Total H Index Rankings
Ranking Based
On Selection :18
consumer behaviour
marketing
food science
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
99
69
0.697
* Total H Index Rankings
Ranking Based
On Selection :19
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
96
67
0.698
* Total H Index Rankings
Ranking Based
On Selection :20
competitive strategy
marketing capability
e-business
technological capability
technology diffusion
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
96
59
0.615
* Total H Index Rankings
Ranking Based
On Selection :21
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
96
59
0.615
* Total H Index Rankings
Ranking Based
On Selection :22
Marketing
Competition
Strategy
Macromarketing
Ethics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
96
57
0.594
* Total H Index Rankings
Ranking Based
On Selection :23
International Marketing
Measurement Theory
Quantitative Methods
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
95
68
0.716
* Total H Index Rankings
Ranking Based
On Selection :24
New Product Diffusion
Marketing Strategy
Marketing Research
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
95
47
0.495
* Total H Index Rankings
Ranking Based
On Selection :25
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
92
70
0.761
Adrian Bauman
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
176
113
0.642
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
R Bagozzi
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
140
94
0.671
Marketing
Management
social psychology
statistics
neuroscience
Joseph F Hair Jr
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
133
112
0.842
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
J Holton Wilson
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
121
69
0.570
Jordan Louviere
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
115
66
0.574
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
Leonard Berry
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
113
74
0.655
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
Dhruv Grewal
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
111
80
0.721
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
G Tomas M Hult
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
108
81
0.750
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
Roger J Calantone
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
108
62
0.574
New Product Development
International Marketing
Marketing Strategy
Supply Chain Management
Marketing
V Kumar
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
106
75
0.708
Marketing
Marketing Research
Customer Relationship Management
Bruce Knuteson
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
105
34
0.324
market impact
physics
particle physics
information
incentives
Ko De Ruyter
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
102
75
0.735
S Tamer Cavusgil
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
102
65
0.637
İnternational business
International marketing
Export marketing
Emerging markets
Born Globals
Marko Sarstedt
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
101
95
0.941
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
A Parasuraman
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
101
65
0.644
Services Marketing
Service Quality
Technology & Service
Peter Corcoran
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
101
44
0.436
consumer electronics
computer vision
biometrics
deep learning
edge computing
Anna S Mattila
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
100
74
0.740
services marketing
consumer behavior
Klaus G Grunert
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
99
69
0.697
consumer behaviour
marketing
food science
Jochen Wirtz
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
96
67
0.698
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavior
Tung Lung Steven Chang
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
96
59
0.615
competitive strategy
marketing capability
e-business
technological capability
technology diffusion
Ronald Goldsmith
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
96
59
0.615
Shelby D Hunt
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
96
57
0.594
Marketing
Competition
Strategy
Macromarketing
Ethics
Adamantios Diamantopoulos
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
95
68
0.716
International Marketing
Measurement Theory
Quantitative Methods
Vijay Mahajan
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
95
47
0.495
New Product Diffusion
Marketing Strategy
Marketing Research
Christian Grönroos
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
92
70
0.761