The "AD Scientific Index" analyses the academic work of scientists using the H-index, i10 index and number of citations, and provides results that can be used to evaluate the productivity and efficiency of individuals and institutions. In addition to ranking according to "total H-index" for individuals and institutions, you can also see the ranking and analyses according to "Scientists Last 6 years H-index"and Subject Rankings.
* Total H Index Rankings
Ranking Based
On Selection :1
Advertising/Marketing/PR Strategies
Consumer Psychology/Behavior
Market Research
Trademarks
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
67
32
0.478
* Total H Index Rankings
Ranking Based
On Selection :2
Marketing
Diffusion of Innovations
Social Networks
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
58
35
0.603
* Total H Index Rankings
Ranking Based
On Selection :3
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
48
30
0.625
* Total H Index Rankings
Ranking Based
On Selection :4
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
40
31
0.775
* Total H Index Rankings
Ranking Based
On Selection :5
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
37
27
0.730
* Total H Index Rankings
Ranking Based
On Selection :6
Consumer behavior
cross-media research
market segmentation
advertising effectiveness
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
35
21
0.600
* Total H Index Rankings
Ranking Based
On Selection :7
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
32
25
0.781
* Total H Index Rankings
Ranking Based
On Selection :8
Social Psychology
Cognitive Psychology
Judgment and Decision Making
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
30
27
0.900
* Total H Index Rankings
Ranking Based
On Selection :9
Consumer responses to pricing
auctions
consumer aesthetics
neuroscience in consumer behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
21
12
0.571
* Total H Index Rankings
Ranking Based
On Selection :10
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
20
12
0.600
* Total H Index Rankings
Ranking Based
On Selection :11
Services Marketing
Hospitality Management
Consumer Behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
16
16
1.000
* Total H Index Rankings
Ranking Based
On Selection :12
Quantitative Marketing
Empirical Industrial Organization
Applied Econometrics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
10
10
1.000
* Total H Index Rankings
Ranking Based
On Selection :13
Branding
Social Media
Libraries
Publishing
Ethics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
6
2
0.333
* Total H Index Rankings
Ranking Based
On Selection :14
Market Liquidity
Asset Pricing
Macro Finance
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total H Index Rankings
Ranking Based
On Selection :15
marketing
luxury marketing
entrepreneurship
fashion
creative industries
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total H Index Rankings
Ranking Based
On Selection :16
judgment and decision making
effective altruism
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
* Total H Index Rankings
Ranking Based
On Selection :17
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
* Total H Index Rankings
Ranking Based
On Selection :18
Content Marketing
Social Media Marketing
Marketing Strategy
Personal Branding
Thought Leadership
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
2
0.667
* Total H Index Rankings
Ranking Based
On Selection :19
Market Design
Information Economics
Industrial Organization
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Total H Index Rankings
Ranking Based
On Selection :20
marketing
consumer behavior
social media
online
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
1
0.500
* Total H Index Rankings
Ranking Based
On Selection :21
Applied Data Science
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
* Total H Index Rankings
Ranking Based
On Selection :22
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
* Total H Index Rankings
Ranking Based
On Selection :23
Marketing
Quantitative Marketing
Econometrics
Empirical Industrial Organization
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Jacob Jacoby
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
67
32
0.478
Advertising/Marketing/PR Strategies
Consumer Psychology/Behavior
Market Research
Trademarks
Eitan Muller
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
58
35
0.603
Marketing
Diffusion of Innovations
Social Networks
Russell S Winer
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
48
30
0.625
Priya Raghubir
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
40
31
0.775
Tulin Erdem
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
37
27
0.730
Henry Assael
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
35
21
0.600
Consumer behavior
cross-media research
market segmentation
advertising effectiveness
Yuxin Chen
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
32
25
0.781
Adam Alter
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
30
27
0.900
Social Psychology
Cognitive Psychology
Judgment and Decision Making
Marketing
Eric Greenleaf
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
21
12
0.571
Consumer responses to pricing
auctions
consumer aesthetics
neuroscience in consumer behavior
Kim Corfman
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
20
12
0.600
Vanja Bogicevic
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
16
16
1.000
Services Marketing
Hospitality Management
Consumer Behavior
Masakazu Ishihara
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
10
10
1.000
Quantitative Marketing
Empirical Industrial Organization
Applied Econometrics
David Vinjamuri
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
6
2
0.333
Branding
Social Media
Libraries
Publishing
Ethics
Botao Wu
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
Market Liquidity
Asset Pricing
Macro Finance
Thomai Serdari
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
marketing
luxury marketing
entrepreneurship
fashion
creative industries
Joshua Lewis
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
judgment and decision making
effective altruism
Weiqing Zhang
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
Brian Honigman
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
2
0.667
Content Marketing
Social Media Marketing
Marketing Strategy
Personal Branding
Thought Leadership
Berk Idem
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
Market Design
Information Economics
Industrial Organization
Jared Watson
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
1
0.500
marketing
consumer behavior
social media
online
Asena Derin Cengiz
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Ella Jiaming Xu
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Jong Yeob Kim
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Marketing
Quantitative Marketing
Econometrics
Empirical Industrial Organization