Wirtschaftsuniversität Wien is a
prestigious public university
established in 1975 in Austria. It is represented
by 303 scientists in the AD Scientific Index. The
university’s scientists are particularly concentrated in
Social Sciences and Humanities (212 scientists), Economics & Econometrics (136 scientists), and Business & Management (56 scientists).
* Total H Index Rankings
Ranking Based
On Selection :1
Marketing
Innovation
Consumer Behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
32
29
0.906
* Total H Index Rankings
Ranking Based
On Selection :2
consumer behavior
sustainable consumption
sustainability strategies
IP infringement
social identity
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
24
19
0.792
* Total H Index Rankings
Ranking Based
On Selection :3
Consumer Research
Economic Psychology
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
24
19
0.792
* Total H Index Rankings
Ranking Based
On Selection :4
Consumer Behavior
Customer Value
Marketing Management
Consumer Neuroscience
Service Management
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
21
15
0.714
* Total H Index Rankings
Ranking Based
On Selection :5
experimental economics
voting behaviour
social preferences
cultural economics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
11
8
0.727
* Total H Index Rankings
Ranking Based
On Selection :6
Marketing
Digital Marketing
Online Advertising
Programmatic Advertising
Social Media Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
8
8
1.000
* Total H Index Rankings
Ranking Based
On Selection :7
data science
marketing analytics
unstructured data
machine learning
AI
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
7
7
1.000
* Total H Index Rankings
Ranking Based
On Selection :8
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
6
6
1.000
* Total H Index Rankings
Ranking Based
On Selection :9
Marketing Science
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
6
5
0.833
* Total H Index Rankings
Ranking Based
On Selection :10
Consumer Behavior
Gerontology
Retailing
Services
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total H Index Rankings
Ranking Based
On Selection :11
mixed-method research
new technologies
artificial intelligence
consumer behavior and marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
* Total H Index Rankings
Ranking Based
On Selection :12
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
* Total H Index Rankings
Ranking Based
On Selection :13
Optimization
Industry 4.0
Location Routing Problem
Unmanned Aerial Vehicles
Digital Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
* Total H Index Rankings
Ranking Based
On Selection :14
Semantic Web
Tourism
Electronic Marketing
Search Engine Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
2
0.667
* Total H Index Rankings
Ranking Based
On Selection :15
Marketing
management
tourism
auditing
SME.
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
2
0.667
* Total H Index Rankings
Ranking Based
On Selection :16
consumer interactions
firm-generated word-of-mouth
advertising effectiveness
endogeneitiy
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Total H Index Rankings
Ranking Based
On Selection :17
Marketing
consumer behavior
sports marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Martin Schreier
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
32
29
0.906
Marketing
Innovation
Consumer Behavior
Elfriede Penz
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
24
19
0.792
consumer behavior
sustainable consumption
sustainability strategies
IP infringement
social identity
Bernadette Kamleitner
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
24
19
0.792
Consumer Research
Economic Psychology
Monika Koller
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
21
15
0.714
Consumer Behavior
Customer Value
Marketing Management
Consumer Neuroscience
Service Management
Anita Zednik
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
11
8
0.727
experimental economics
voting behaviour
social preferences
cultural economics
Nadia Abou Nabout
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
8
8
1.000
Marketing
Digital Marketing
Online Advertising
Programmatic Advertising
Social Media Marketing
Siham El Kihal
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
7
7
1.000
data science
marketing analytics
unstructured data
machine learning
AI
Nils Wlömert
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
6
6
1.000
Michael Platzer
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
6
5
0.833
Robert Zniva
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
Consumer Behavior
Gerontology
Retailing
Services
Marketing
Melanie Clegg
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
mixed-method research
new technologies
artificial intelligence
consumer behavior and marketing
Selma Saracevic
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
Uğurcan Dündar
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
Optimization
Industry 4.0
Location Routing Problem
Unmanned Aerial Vehicles
Digital Marketing
Wilhelm Loibl
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
2
0.667
Semantic Web
Tourism
Electronic Marketing
Search Engine Marketing
Ph D Saša Vujić
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
2
0.667
Marketing
management
tourism
auditing
SME.
Ulrike Phieler
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
consumer interactions
firm-generated word-of-mouth
advertising effectiveness
endogeneitiy
Fabian Nindl
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Marketing
consumer behavior
sports marketing