Multimedia University is a
prestigious private university
established in 1996 in Malaysia. It is represented
by 251 scientists in the AD Scientific Index. The
university’s scientists are particularly concentrated in
Social Sciences and Humanities (84 scientists), Engineering & Technology (83 scientists), and Business & Management (46 scientists).
* Total H Index Rankings
Ranking Based
On Selection: 1
Consumer behavior
Green marketing
Sustainable consumption behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
19
19
1.000
* Total H Index Rankings
Ranking Based
On Selection: 2
Mobile Advertising
Green Marketing
Consumer Behavior
Agribusiness
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
16
0.941
* Total H Index Rankings
Ranking Based
On Selection: 3
Marketing
Education
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
11
9
0.818
* Total H Index Rankings
Ranking Based
On Selection: 4
Brand equity
servicescape
online marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
10
10
1.000
* Total H Index Rankings
Ranking Based
On Selection: 5
Marketing
Consumer Behaviour
Higher Education
Internationalization
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
10
9
0.900
Tan Booi Chen
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
19
19
1.000
Consumer behavior
Green marketing
Sustainable consumption behavior
Mohd Nazri Mohd Noor
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
16
0.941
Mobile Advertising
Green Marketing
Consumer Behavior
Agribusiness
Yong Hoe Hong
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
11
9
0.818
Kim Piew Lai
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
10
10
1.000
Brand equity
servicescape
online marketing
Melissa W Migin
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
10
9
0.900
Marketing
Consumer Behaviour
Higher Education
Internationalization