Narsee Monjee Institute of Management Studies is a
prestigious private university
established in 1981 in India. It is represented
by 370 scientists in the AD Scientific Index. The
university’s scientists are particularly concentrated in
Social Sciences and Humanities (57 scientists), Engineering & Technology (48 scientists), and Medical and Health Sciences (37 scientists).
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Consumer Behavior | Gen Z consumers | Rural retailing | Higher Educatio
H-Index Metrics
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Total12
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Last 6 Years11
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Last 6 Years / Total0.917
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Media advertisements | Influencer Marketing | Brand Management | Consumer Behaviou
H-Index Metrics
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Total6
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Last 6 Years6
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Last 6 Years / Total1.000
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Marketing Management | Advertising | Consumer Behavior | Service Marketin
H-Index Metrics
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Total4
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Last 6 Years3
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Last 6 Years / Total0.750
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E marketing | Entrepreneurship | On line Shopping | Advertisement | Consumer Behavio
H-Index Metrics
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Total3
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Last 6 Years3
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Last 6 Years / Total1.000
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Marketing Management | Customer Relationship Management | Customer Engagement | Marketing Researc
H-Index Metrics
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Total3
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Last 6 Years3
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Last 6 Years / Total1.000
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Consumer Choice | Choice Overload | AI and Consumers | Behavioral Experiment
H-Index Metrics
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Total2
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Last 6 Years2
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Last 6 Years / Total1.000
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Marketing | Cyber Security | Consumer Behavior | Branding | Advertisin
H-Index Metrics
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Total2
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Last 6 Years2
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Last 6 Years / Total1.000
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Marketing | Management | Solar Energy | Retail | Research Methodolog
H-Index Metrics
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Total1
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Last 6 Years1
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Last 6 Years / Total1.000