Northwestern University is a
prestigious private university
established in 1851 in United States. It is represented
by 2,516 scientists in the AD Scientific Index. The
university’s scientists are particularly concentrated in
Engineering & Technology (482 scientists), Social Sciences and Humanities (468 scientists), and Medical and Health Sciences (400 scientists).
* Total H Index Rankings
Ranking Based
On Selection: 1
Media management
recommender systems
customer engagement
services
interactive marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
60
46
0.767
* Total H Index Rankings
Ranking Based
On Selection: 2
counterfactual thinking
regret
hindsight bias
expectancy
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
56
36
0.643
* Total H Index Rankings
Ranking Based
On Selection: 3
consumer psychology
branding
media
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
53
30
0.566
* Total H Index Rankings
Ranking Based
On Selection: 4
Artificial Intelligence
Human-Machine-Interaction
Social Media
Influencer Marketing
Brand
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
48
38
0.792
* Total H Index Rankings
Ranking Based
On Selection: 5
Consumer Research
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
46
27
0.587
* Total H Index Rankings
Ranking Based
On Selection: 6
Consumer Information Processing
Categorization
Brand Scandals
Philosophy of Science
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
21
0.512
* Total H Index Rankings
Ranking Based
On Selection: 7
marketing
innovation
technology
e-commerce
digital
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
23
0.605
* Total H Index Rankings
Ranking Based
On Selection: 8
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
27
0.750
* Total H Index Rankings
Ranking Based
On Selection: 9
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
29
19
0.655
* Total H Index Rankings
Ranking Based
On Selection: 10
Economics
Marketing
Data Science
Big Data
Automotive industry
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
27
20
0.741
* Total H Index Rankings
Ranking Based
On Selection: 11
legitimacy
emergence of markets
sustainability
automated content analysis
co-creation
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
21
19
0.905
* Total H Index Rankings
Ranking Based
On Selection: 12
Marketing Strategy
Data Science
Customer Engagement
Loyalty Programs
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
19
16
0.842
* Total H Index Rankings
Ranking Based
On Selection: 13
Empirical Industrial Organization
Causal Inference
Experimentation
Advertising
Pricing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
18
16
0.889
* Total H Index Rankings
Ranking Based
On Selection: 14
public relations
advertising
reputation
crisis management
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
18
8
0.444
* Total H Index Rankings
Ranking Based
On Selection: 15
market design
mechanism design
information design
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
13
13
1.000
* Total H Index Rankings
Ranking Based
On Selection: 16
Consumer Behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
13
12
0.923
* Total H Index Rankings
Ranking Based
On Selection: 17
Marketing
marketing technology
branding
brand risk
brand strategy
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
12
12
1.000
* Total H Index Rankings
Ranking Based
On Selection: 18
Consumer Culture
Sociology of Consumption
Gift Giving
Ritual
Social Class
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
11
10
0.909
* Total H Index Rankings
Ranking Based
On Selection: 19
Market and Counterparty Credit Risk
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
4
3
0.750
* Total H Index Rankings
Ranking Based
On Selection: 20
Marketing
consumer analytics
machine learning
text mining
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Total H Index Rankings
Ranking Based
On Selection: 21
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Total H Index Rankings
Ranking Based
On Selection: 22
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Total H Index Rankings
Ranking Based
On Selection: 23
consumer behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Total H Index Rankings
Ranking Based
On Selection: 24
Semiconductors
TCAD modelling
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Total H Index Rankings
Ranking Based
On Selection: 25
Marketing
Social marketing.
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Edward C Malthouse
Northwestern University
Evanston, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
60
46
0.767
Media management
recommender systems
customer engagement
services
interactive marketing
Neal Roese
Northwestern University
Evanston, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
56
36
0.643
counterfactual thinking
regret
hindsight bias
expectancy
Bobby J Calder
Northwestern University
Evanston, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
53
30
0.566
S Venus Jin
Northwestern University
Evanston, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
48
38
0.792
Artificial Intelligence
Human-Machine-Interaction
Social Media
Influencer Marketing
Brand
Brian Sternthal
Northwestern University
Evanston, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
46
27
0.587
Alice Tybout
Northwestern University
Evanston, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
21
0.512
Consumer Information Processing
Categorization
Brand Scandals
Philosophy of Science
Mohanbir Sawhney
Northwestern University
Evanston, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
23
0.605
marketing
innovation
technology
e-commerce
digital
Alexander Chernev
Northwestern University
Evanston, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
27
0.750
Lakshman Krishnamurthi
Northwestern University
Evanston, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
29
19
0.655
Florian Zettelmeyer
Northwestern University
Evanston, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
27
20
0.741
Economics
Marketing
Data Science
Big Data
Automotive industry
Ashlee Humphreys
Northwestern University
Evanston, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
21
19
0.905
legitimacy
emergence of markets
sustainability
automated content analysis
co-creation
Vijay Viswanathan
Northwestern University
Evanston, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
19
16
0.842
Marketing Strategy
Data Science
Customer Engagement
Loyalty Programs
Brett R Gordon
Northwestern University
Evanston, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
18
16
0.889
Empirical Industrial Organization
Causal Inference
Experimentation
Advertising
Pricing
Clarke L Caywood
Northwestern University
Evanston, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
18
8
0.444
public relations
advertising
reputation
crisis management
Piotr Dworczak
Northwestern University
Evanston, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
13
13
1.000
market design
mechanism design
information design
Maferima Toure Tillery
Northwestern University
Evanston, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
13
12
0.923
Jonathan Copulsky
Northwestern University
Evanston, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
12
12
1.000
Marketing
marketing technology
branding
brand risk
brand strategy
Michelle F Weinberger
Northwestern University
Evanston, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
11
10
0.909
Consumer Culture
Sociology of Consumption
Gift Giving
Ritual
Social Class
Evren Baysal
Northwestern University
Evanston, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
4
3
0.750
Emily Ko
Northwestern University
Evanston, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
Marketing
consumer analytics
machine learning
text mining
Natasha Bhatia
Northwestern University
Evanston, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
Russ Nelson
Northwestern University
Evanston, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
Jesse D'Agostino
Northwestern University
Evanston, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
Shyam Sumukh
Northwestern University
Evanston, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
Philip Kotler
Northwestern University
Evanston, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000