Red de Universidades Anáhuac is a
prestigious private university
established in 1964 in Mexico. It is represented
by 284 scientists in the AD Scientific Index. The
university’s scientists are particularly concentrated in
Social Sciences and Humanities (127 scientists), Business & Management (46 scientists), and Economics & Econometrics (33 scientists).
* Total H Index Rankings
Ranking Based
On Selection: 1
Marketing
Social Media
Advertising
Branding
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
9
9
1.000
* Total H Index Rankings
Ranking Based
On Selection: 2
B2B marketing
branding
diffusion of innovation
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
9
8
0.889
* Total H Index Rankings
Ranking Based
On Selection: 3
Marketing
Technology adoption
Connected consumer
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
9
8
0.889
* Total H Index Rankings
Ranking Based
On Selection: 4
Entrepreneurship
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
9
7
0.778
* Total H Index Rankings
Ranking Based
On Selection: 5
Turismo
Hotelería
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total H Index Rankings
Ranking Based
On Selection: 6
Customer life time value under uncertainty
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
4
2
0.500
* Total H Index Rankings
Ranking Based
On Selection: 7
mercadotecnia
cultura
evaluación
políticas públicas
industrias culturales
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
* Total H Index Rankings
Ranking Based
On Selection: 8
Privacy
personalisation
e-commerce
digital marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
2
0.667
* Total H Index Rankings
Ranking Based
On Selection: 9
Consumer Behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
2
0.667
* Total H Index Rankings
Ranking Based
On Selection: 10
medicina
marketing
administracion
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Total H Index Rankings
Ranking Based
On Selection: 11
Marketing
entrepreneurship
qualitative research and political marketing.
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Total H Index Rankings
Ranking Based
On Selection: 12
publicidad
comunicación organizacional
estudios culturales
mercadotecnia
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
0
0
0
Karla Barajas-Portas
Red de Universidades Anáhuac
Huixquilucan, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
9
9
1.000
Marketing
Social Media
Advertising
Branding
Dorian Florea
Red de Universidades Anáhuac
Huixquilucan, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
9
8
0.889
B2B marketing
branding
diffusion of innovation
Pável Reyes-Mercado
Red de Universidades Anáhuac
Huixquilucan, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
9
8
0.889
Marketing
Technology adoption
Connected consumer
Ananya Rajagopal
Red de Universidades Anáhuac
Huixquilucan, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
9
7
0.778
Pablo Manzano
Red de Universidades Anáhuac
Huixquilucan, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
Mauricio Ortigosa
Red de Universidades Anáhuac
Huixquilucan, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
4
2
0.500
Customer life time value under uncertainty
Guillermo Alfredo Zamacona-Aboumrad
Red de Universidades Anáhuac
Huixquilucan, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
mercadotecnia
cultura
evaluación
políticas públicas
industrias culturales
Dora Carmen Galvez Cruz
Red de Universidades Anáhuac
Huixquilucan, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
2
0.667
Privacy
personalisation
e-commerce
digital marketing
Julieta Mercado-González
Red de Universidades Anáhuac
Huixquilucan, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
2
0.667
Oscar Alejandro Ruvalcaba Rojas
Red de Universidades Anáhuac
Huixquilucan, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
Lc Revilla
Red de Universidades Anáhuac
Huixquilucan, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
Marketing
entrepreneurship
qualitative research and political marketing.
Raúl Santos Morales
Red de Universidades Anáhuac
Huixquilucan, Mexico
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
0
0
0
publicidad
comunicación organizacional
estudios culturales
mercadotecnia