The "AD Scientific Index" analyses the academic work of scientists using the H-index, i10 index and number of citations, and provides results that can be used to evaluate the productivity and efficiency of individuals and institutions. In addition to ranking according to "total H-index" for individuals and institutions, you can also see the ranking and analyses according to "last 6 years H-index"and Subject Rankings.
* Total H Index Rankings
Ranking Based On Selection :1
advertising rhetoric
narrative persuasion
qualitative market research
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
26
0.684
* Total H Index Rankings
Ranking Based On Selection :2
virtual communities
Yelp
user generated content
online reviews
Word of Mouth
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
32
14
0.438
* Total H Index Rankings
Ranking Based On Selection :3
Retailing
Pricing
Internet Marketing & Advertising
Business to Business (B2B) Advertising
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
16
0.696
* Total H Index Rankings
Ranking Based On Selection :4
Retail marketing analytics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
8
0.471
* Total H Index Rankings
Ranking Based On Selection :5
Hierarchical Bayesian Modeling
Marketing Analytics
Individual Level Targeting
MCMC
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
12
9
0.750
* Total H Index Rankings
Ranking Based On Selection :6
Consumer Behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
* Total H Index Rankings
Ranking Based On Selection :7
Marketing Analytics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
* Total H Index Rankings
Ranking Based On Selection :8
marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
Edward Mcquarrie
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
38
26
0.684
advertising rhetoric
narrative persuasion
qualitative market research
Shelby Mcintyre
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
32
14
0.438
virtual communities
Yelp
user generated content
online reviews
Word of Mouth
Kirthi Kalyanam
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
16
0.696
Retailing
Pricing
Internet Marketing & Advertising
Business to Business (B2B) Advertising
Dale Achabal
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
8
0.471
Xiaojing Dong
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
12
9
0.750
Hierarchical Bayesian Modeling
Marketing Analytics
Individual Level Targeting
MCMC
Rafay A Siddiqui
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
Kashfia Ahmed
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
Peng Liu|刘芃
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000