Texas Tech University is a
prestigious public university
established in 1923 in United States. It is represented
by 943 scientists in the AD Scientific Index. The
university’s scientists are particularly concentrated in
Social Sciences and Humanities (236 scientists), Engineering & Technology (201 scientists), and Natural Sciences (144 scientists).
* Total H Index Rankings
Ranking Based
On Selection: 1
Marketing
Competition
Strategy
Macromarketing
Ethics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
97
53
0.546
* Total H Index Rankings
Ranking Based
On Selection: 2
Consumer Behavior
Digital Marketing
Branding
SoTL
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
31
24
0.774
* Total H Index Rankings
Ranking Based
On Selection: 3
Marketing
statistics
measurement
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
30
15
0.500
* Total H Index Rankings
Ranking Based
On Selection: 4
Marketing Strategy
Marketing Theory and Concepts
Marketing Capabilities
Marketing Pedagogy
Organizational Knowledge
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
22
0.786
* Total H Index Rankings
Ranking Based
On Selection: 5
Strategy
sales management
ethics
teams
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
27
19
0.704
* Total H Index Rankings
Ranking Based
On Selection: 6
Marketing
Nonprofit
Brand
Volunteer
Competences
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
18
0.783
* Total H Index Rankings
Ranking Based
On Selection: 7
Marketing strategy
International Marketing
Marketing Relationships
Marketing Effectiveness
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
15
0.652
* Total H Index Rankings
Ranking Based
On Selection: 8
B2B/B2G Relationships
Innovation
Strategic Firm Orientations
Strategic Brand Identity
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
22
21
0.955
* Total H Index Rankings
Ranking Based
On Selection: 9
Online Retailing
Digital Marketing
Consumer Trust
Data Privacy and Security
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
22
20
0.909
* Total H Index Rankings
Ranking Based
On Selection: 10
Marketing Theory
Customer Relationship Management
Relationship Marketing
Loyalty Programs
International Marketing & Sourcing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
21
17
0.810
* Total H Index Rankings
Ranking Based
On Selection: 11
marketing
psychophysiology
neuroscience
consumer behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
12
10
0.833
* Total H Index Rankings
Ranking Based
On Selection: 12
Marketing
Consumer Behavior
Consumer Psychology
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
11
11
1.000
* Total H Index Rankings
Ranking Based
On Selection: 13
Digital Marketing
Consumer Behavior
Stigma
SoTL
Public Policy
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Total H Index Rankings
Ranking Based
On Selection: 14
Marketing Strategy
Marketing Theory
Macromarketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Total H Index Rankings
Ranking Based
On Selection: 15
Personal Selling
Sales Force Management
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Total H Index Rankings
Ranking Based
On Selection: 16
Consumer behavior
Sustainability
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Total H Index Rankings
Ranking Based
On Selection: 17
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Total H Index Rankings
Ranking Based
On Selection: 18
Marketing Strategy
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Shelby D Hunt
Texas Tech University
Lubbock, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
97
53
0.546
Marketing
Competition
Strategy
Macromarketing
Ethics
Debbie Laverie
Texas Tech University
Lubbock, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
31
24
0.774
Consumer Behavior
Digital Marketing
Branding
SoTL
Roy Howell
Texas Tech University
Lubbock, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
30
15
0.500
Sreedhar Madhavaram
Texas Tech University
Lubbock, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
22
0.786
Marketing Strategy
Marketing Theory and Concepts
Marketing Capabilities
Marketing Pedagogy
Organizational Knowledge
Dennis B Arnett
Texas Tech University
Lubbock, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
27
19
0.704
Strategy
sales management
ethics
teams
Robert E Mcdonald
Texas Tech University
Lubbock, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
18
0.783
Marketing
Nonprofit
Brand
Volunteer
Competences
Dale Duhan
Texas Tech University
Lubbock, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
15
0.652
Marketing strategy
International Marketing
Marketing Relationships
Marketing Effectiveness
Babu Lourduraj John Mariadoss
Texas Tech University
Lubbock, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
22
21
0.955
B2B/B2G Relationships
Innovation
Strategic Firm Orientations
Strategic Brand Identity
Tunmin Catherine Jai
Texas Tech University
Lubbock, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
22
20
0.909
Online Retailing
Digital Marketing
Consumer Trust
Data Privacy and Security
Atul Parvatiyar
Texas Tech University
Lubbock, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
21
17
0.810
Marketing Theory
Customer Relationship Management
Relationship Marketing
Loyalty Programs
International Marketing & Sourcing
Shannon Rinaldo
Texas Tech University
Lubbock, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
12
10
0.833
marketing
psychophysiology
neuroscience
consumer behavior
Deidre Popovich
Texas Tech University
Lubbock, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
11
11
1.000
Marketing
Consumer Behavior
Consumer Psychology
Corky Mitchell
Texas Tech University
Lubbock, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
Digital Marketing
Consumer Behavior
Stigma
SoTL
Public Policy
Hunter N Hatfield
Texas Tech University
Lubbock, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
Marketing Strategy
Marketing Theory
Macromarketing
Phillip Wiseman
Texas Tech University
Lubbock, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
Personal Selling
Sales Force Management
Asma Azad Akhi
Texas Tech University
Lubbock, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
Mahshid Janmohammadi
Texas Tech University
Lubbock, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
Faraz Ilbeigi
Texas Tech University
Lubbock, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000