Universidad de Monterrey is a
prestigious private university
established in 1969 in Mexico. It is represented
by 287 scientists in the AD Scientific Index. The
university’s scientists are particularly concentrated in
Social Sciences and Humanities (91 scientists), Business & Management (30 scientists), and Social Sciences (21 scientists).
* Total H Index Rankings
Ranking Based
On Selection :1
Food
Innovation
R&D
Nutrition
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
7
5
0.714
* Total H Index Rankings
Ranking Based
On Selection :2
Marketing
Digital Marketing
Online Consumer Behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
6
5
0.833
* Total H Index Rankings
Ranking Based
On Selection :3
Marketing
consumer behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total H Index Rankings
Ranking Based
On Selection :4
Flow Experience
Learning Experience
Virtual Reality
Artificial Intelligence
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
* Total H Index Rankings
Ranking Based
On Selection :5
Marketing
Marketing turístico
Hotelería
Gestión Turística
place branding
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
* Total H Index Rankings
Ranking Based
On Selection :6
Consumer behavior
Marketing strategy
Customer engagement
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
* Total H Index Rankings
Ranking Based
On Selection :7
International business
internationalization process
marketing
international marketing
digital marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Total H Index Rankings
Ranking Based
On Selection :8
consumer behaviour
marketing
gender
fashion
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Catalina Velez-Argumedo
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
7
5
0.714
Food
Innovation
R&D
Nutrition
Marketing
Dra. Teresa Treviño
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
6
5
0.833
Marketing
Digital Marketing
Online Consumer Behavior
Flor Morton
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
Cristobal Rodolfo Guerra-Tamez
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
Flow Experience
Learning Experience
Virtual Reality
Artificial Intelligence
Yuri Lorene Hernández Fernández
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
Marketing
Marketing turístico
Hotelería
Gestión Turística
place branding
Agarzelim Alvarez-Milán
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
Consumer behavior
Marketing strategy
Customer engagement
Lucas Macias Franco
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
International business
internationalization process
marketing
international marketing
digital marketing
Daniel Almaguer Buentello
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
consumer behaviour
marketing
gender
fashion