Universidad de Zaragoza is a
prestigious public university
established in 1542 in Spain. It is represented
by 1,769 scientists in the AD Scientific Index. The
university’s scientists are particularly concentrated in
Social Sciences and Humanities (517 scientists), Engineering & Technology (251 scientists), and Natural Sciences (180 scientists).
* Total H Index Rankings
Ranking Based
On Selection :1
AI & Robot
AR VR XR
eWOM
Social Media
Tourism Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
78
65
0.833
* Total H Index Rankings
Ranking Based
On Selection :2
service marketing
hospitality management
service robots
AI in marketing
influencers
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
55
51
0.927
* Total H Index Rankings
Ranking Based
On Selection :3
marketing
nuevos productos
franquicia
cliente
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
47
27
0.574
* Total H Index Rankings
Ranking Based
On Selection :4
Brand management
Consumer behavior
Gamification
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
42
37
0.881
* Total H Index Rankings
Ranking Based
On Selection :5
trust
brand community
digital marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
40
35
0.875
* Total H Index Rankings
Ranking Based
On Selection :6
Business
Marketing
Interactive and Digital Media
Co Creation of Value
Adoption and Diffusion of innovations
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
29
0.806
* Total H Index Rankings
Ranking Based
On Selection :7
marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
30
26
0.867
* Total H Index Rankings
Ranking Based
On Selection :8
Marketing
Brand Management
Gamification
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
22
0.786
* Total H Index Rankings
Ranking Based
On Selection :9
Consumer Behavior
Sustainable Marketing
Sustainable behavior
Innovation in higher education
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
27
20
0.741
* Total H Index Rankings
Ranking Based
On Selection :10
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
27
19
0.704
* Total H Index Rankings
Ranking Based
On Selection :11
Customer experience management
Multi-channel marketing
Complaint management
Social Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
25
25
1.000
* Total H Index Rankings
Ranking Based
On Selection :12
Consumer behaviour
omnichannel
immersive technologies
sensory marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
25
23
0.920
* Total H Index Rankings
Ranking Based
On Selection :13
Marketing
interactive and digital media
social commerce
emotions
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
16
0.696
* Total H Index Rankings
Ranking Based
On Selection :14
Services marketing
Tourism marketing
Agro-food marketing
Education Research
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
19
14
0.737
* Total H Index Rankings
Ranking Based
On Selection :15
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
19
14
0.737
* Total H Index Rankings
Ranking Based
On Selection :16
Marketing
consumer behaviour
marketing neuroscience
advertising
emotions
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
13
12
0.923
* Total H Index Rankings
Ranking Based
On Selection :17
marketing
virtual teams
leadership
IT
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
5
4
0.800
* Total H Index Rankings
Ranking Based
On Selection :18
Relationship marketing
Nonprofit organizations
Donation behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
* Total H Index Rankings
Ranking Based
On Selection :19
Marketing / Creativity / Graphic Design
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Carlos Flavián
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
78
65
0.833
AI & Robot
AR VR XR
eWOM
Social Media
Tourism Marketing
Luis V. Casaló
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
55
51
0.927
service marketing
hospitality management
service robots
AI in marketing
influencers
Yolanda Polo
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
47
27
0.574
marketing
nuevos productos
franquicia
cliente
Isabel Buil
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
42
37
0.881
Brand management
Consumer behavior
Gamification
Miguel Guinalíu
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
40
35
0.875
trust
brand community
digital marketing
Blanca Hernandez Ortega
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
29
0.806
Business
Marketing
Interactive and Digital Media
Co Creation of Value
Adoption and Diffusion of innovations
José Miguel Pina Pérez
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
30
26
0.867
Rafael Bravo
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
22
0.786
Marketing
Brand Management
Gamification
Elena Fraj Andrés
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
27
20
0.741
Consumer Behavior
Sustainable Marketing
Sustainable behavior
Innovation in higher education
Jiménez-Martínez, Julio
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
27
19
0.704
F. Javier Sese
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
25
25
1.000
Customer experience management
Multi-channel marketing
Complaint management
Social Marketing
Carlos Orus Sanclemente
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
25
23
0.920
Consumer behaviour
omnichannel
immersive technologies
sensory marketing
Mjose Martin De Hoyos
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
16
0.696
Marketing
interactive and digital media
social commerce
emotions
Carmina Fandos Herrera
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
19
14
0.737
Services marketing
Tourism marketing
Agro-food marketing
Education Research
Victoria Bordonaba
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
19
14
0.737
Alfredo Pérez-Rueda
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
13
12
0.923
Marketing
consumer behaviour
marketing neuroscience
advertising
emotions
Pau Jordán
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
5
4
0.800
marketing
virtual teams
leadership
IT
Ana Minguez
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
Relationship marketing
Nonprofit organizations
Donation behavior
Miguel Angel Perez Arteaga
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Marketing / Creativity / Graphic Design