Universidad de Zaragoza is a
prestigious public university
established in 1542 in Spain. It is represented
by 1,755 scientists in the AD Scientific Index. The
university’s scientists are particularly concentrated in
Social Sciences and Humanities (535 scientists), Engineering & Technology (258 scientists), and Natural Sciences (191 scientists).
* Total H Index Rankings
Ranking Based
On Selection: 1
AI & Robot
AR VR XR
eWOM
Social Media
Tourism Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
81
64
0.790
* Total H Index Rankings
Ranking Based
On Selection: 2
service marketing
hospitality management
service robots
AI in marketing
influencers
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
55
50
0.909
* Total H Index Rankings
Ranking Based
On Selection: 3
marketing
nuevos productos
franquicia
cliente
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
48
24
0.500
* Total H Index Rankings
Ranking Based
On Selection: 4
Brand management
Consumer behavior
Gamification
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
42
37
0.881
* Total H Index Rankings
Ranking Based
On Selection: 5
trust
digital marketing
social media
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
34
0.829
* Total H Index Rankings
Ranking Based
On Selection: 6
Business
Marketing
Interactive and Digital Media
Co Creation of Value
Adoption and Diffusion of innovations
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
28
0.778
* Total H Index Rankings
Ranking Based
On Selection: 7
marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
31
25
0.806
* Total H Index Rankings
Ranking Based
On Selection: 8
Marketing
Brand Management
Gamification
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
29
22
0.759
* Total H Index Rankings
Ranking Based
On Selection: 9
Consumer behaviour
omnichannel
immersive technologies
sensory marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
25
0.893
* Total H Index Rankings
Ranking Based
On Selection: 10
Consumer Behavior
Sustainable Marketing
Sustainable behavior
Innovation in higher education
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
18
0.643
* Total H Index Rankings
Ranking Based
On Selection: 11
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
27
18
0.667
* Total H Index Rankings
Ranking Based
On Selection: 12
Customer experience management
Multi-channel marketing
Complaint management
Social Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
26
24
0.923
* Total H Index Rankings
Ranking Based
On Selection: 13
Marketing
interactive and digital media
social commerce
emotions
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
17
0.739
* Total H Index Rankings
Ranking Based
On Selection: 14
Services marketing
Tourism marketing
Agro-food marketing
Education Research
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
19
14
0.737
* Total H Index Rankings
Ranking Based
On Selection: 15
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
19
13
0.684
* Total H Index Rankings
Ranking Based
On Selection: 16
Marketing
consumer behaviour
marketing neuroscience
advertising
emotions
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
13
12
0.923
* Total H Index Rankings
Ranking Based
On Selection: 17
marketing
virtual teams
leadership
IT
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
5
4
0.800
* Total H Index Rankings
Ranking Based
On Selection: 18
Relationship marketing
Nonprofit organizations
Donation behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
* Total H Index Rankings
Ranking Based
On Selection: 19
Marketing / Creativity / Graphic Design
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Carlos Flavián
Universidad de Zaragoza
Zaragoza, Spain
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
81
64
0.790
AI & Robot
AR VR XR
eWOM
Social Media
Tourism Marketing
Luis V. Casaló
Universidad de Zaragoza
Zaragoza, Spain
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
55
50
0.909
service marketing
hospitality management
service robots
AI in marketing
influencers
Yolanda Polo
Universidad de Zaragoza
Zaragoza, Spain
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
48
24
0.500
marketing
nuevos productos
franquicia
cliente
Isabel Buil
Universidad de Zaragoza
Zaragoza, Spain
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
42
37
0.881
Brand management
Consumer behavior
Gamification
Miguel Guinalíu
Universidad de Zaragoza
Zaragoza, Spain
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
34
0.829
trust
digital marketing
social media
Blanca Hernandez Ortega
Universidad de Zaragoza
Zaragoza, Spain
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
36
28
0.778
Business
Marketing
Interactive and Digital Media
Co Creation of Value
Adoption and Diffusion of innovations
José Miguel Pina Pérez
Universidad de Zaragoza
Zaragoza, Spain
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
31
25
0.806
Rafael Bravo
Universidad de Zaragoza
Zaragoza, Spain
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
29
22
0.759
Marketing
Brand Management
Gamification
Carlos Orus Sanclemente
Universidad de Zaragoza
Zaragoza, Spain
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
25
0.893
Consumer behaviour
omnichannel
immersive technologies
sensory marketing
Elena Fraj Andrés
Universidad de Zaragoza
Zaragoza, Spain
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
28
18
0.643
Consumer Behavior
Sustainable Marketing
Sustainable behavior
Innovation in higher education
Jiménez-Martínez, Julio
Universidad de Zaragoza
Zaragoza, Spain
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
27
18
0.667
F. Javier Sese
Universidad de Zaragoza
Zaragoza, Spain
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
26
24
0.923
Customer experience management
Multi-channel marketing
Complaint management
Social Marketing
Mjose Martin De Hoyos
Universidad de Zaragoza
Zaragoza, Spain
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
17
0.739
Marketing
interactive and digital media
social commerce
emotions
Carmina Fandos Herrera
Universidad de Zaragoza
Zaragoza, Spain
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
19
14
0.737
Services marketing
Tourism marketing
Agro-food marketing
Education Research
Victoria Bordonaba
Universidad de Zaragoza
Zaragoza, Spain
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
19
13
0.684
Alfredo Pérez-Rueda
Universidad de Zaragoza
Zaragoza, Spain
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
13
12
0.923
Marketing
consumer behaviour
marketing neuroscience
advertising
emotions
Pau Jordán
Universidad de Zaragoza
Zaragoza, Spain
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
5
4
0.800
marketing
virtual teams
leadership
IT
Ana Minguez
Universidad de Zaragoza
Zaragoza, Spain
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
Relationship marketing
Nonprofit organizations
Donation behavior
Miguel Angel Perez Arteaga
Universidad de Zaragoza
Zaragoza, Spain
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Marketing / Creativity / Graphic Design