University of Gothenburg is a
prestigious public university
established in 1891 in Sweden. It is represented
by 1,672 scientists in the AD Scientific Index. The
university’s scientists are particularly concentrated in
Social Sciences and Humanities (499 scientists), Natural Sciences (233 scientists), and Social Sciences (215 scientists).
* Total H Index Rankings
Ranking Based
On Selection: 1
![Johan Hagberg](https://cdn.adscientificindex.com/pictures/a2/1278211.jpg)
Marketing
Retailing
Consumption
Market Studies
Digitalization
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
18
0.783
* Total H Index Rankings
Ranking Based
On Selection: 2
![Rita Martenson](https://cdn.adscientificindex.com/pictures/69/1131056.jpg)
Branding
marketing communications
cross-cultural
consumer behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
9
0.529
* Total H Index Rankings
Ranking Based
On Selection: 3
![Peter Zackariasson](https://cdn.adscientificindex.com/pictures/94/1131055.jpg)
the arts
culture
video game
philosophy
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
14
9
0.643
* Total H Index Rankings
Ranking Based
On Selection: 4
![Benjamin Hartmann](https://cdn.adscientificindex.com/pictures/3d/1213263.jpg)
Consumer Culture
Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
13
12
0.923
* Total H Index Rankings
Ranking Based
On Selection: 5
![Ulrika Holmberg](https://cdn.adscientificindex.com/pictures/38/4888010.jpg)
consumer culture
consumer behaviour
consumption patterns
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
11
7
0.636
* Total H Index Rankings
Ranking Based
On Selection: 6
![Emma Björner](https://cdn.adscientificindex.com/pictures/e5/4887998.jpg)
marketing
tourism
place branding
sustainable cities
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
8
7
0.875
* Total H Index Rankings
Ranking Based
On Selection: 7
![Li Chen](https://cdn.adscientificindex.com/pictures/2f/5270201.jpg)
Market Design
Applied Microeconomics
Economics of Innovation
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
5
4
0.800
* Total H Index Rankings
Ranking Based
On Selection: 8
![Olle Stenbäck](https://cdn.adscientificindex.com/pictures/1b/5321376.jpg)
Consumer research
sustainability
soundscape studies
music festival research
prepping
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Johan Hagberg
University of Gothenburg
Göteborg, Sweden
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
23
18
0.783
Marketing
Retailing
Consumption
Market Studies
Digitalization
Rita Martenson
University of Gothenburg
Göteborg, Sweden
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
9
0.529
Branding
marketing communications
cross-cultural
consumer behavior
Peter Zackariasson
University of Gothenburg
Göteborg, Sweden
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
14
9
0.643
the arts
culture
video game
philosophy
Benjamin Hartmann
University of Gothenburg
Göteborg, Sweden
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
13
12
0.923
Ulrika Holmberg
University of Gothenburg
Göteborg, Sweden
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
11
7
0.636
consumer culture
consumer behaviour
consumption patterns
Emma Björner
University of Gothenburg
Göteborg, Sweden
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
8
7
0.875
marketing
tourism
place branding
sustainable cities
Li Chen
University of Gothenburg
Göteborg, Sweden
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
5
4
0.800
Market Design
Applied Microeconomics
Economics of Innovation
Olle Stenbäck
University of Gothenburg
Göteborg, Sweden
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Consumer research
sustainability
soundscape studies
music festival research
prepping