University of Groningen is a
prestigious public university
established in 1614 in Netherlands. It is represented
by 2,047 scientists in the AD Scientific Index. The
university’s scientists are particularly concentrated in
Social Sciences and Humanities (453 scientists), Natural Sciences (286 scientists), and Medical and Health Sciences (256 scientists).
Rankings



digital business | omni-channel | customer experience | big data | sustainabilit
H-Index Metrics
-
Total85
-
Last 6 Years63
-
Last 6 Years / Total0.741
Rankings



Rankings



consumer behavior | persuasion | social influence | self regulation | judgment and decision makin
H-Index Metrics
-
Total39
-
Last 6 Years26
-
Last 6 Years / Total0.667
Rankings



Rankings



Rankings



Marketing Research | Judgment and Decision Making | Preference Measurement | Conjoint Analysis | Corporate Digital Responsibilit
H-Index Metrics
-
Total27
-
Last 6 Years25
-
Last 6 Years / Total0.926
Rankings



Rankings



Service Management | Energy Systems | Billing | Operations | Dynamical System
H-Index Metrics
-
Total19
-
Last 6 Years11
-
Last 6 Years / Total0.579
Rankings



Rankings



marketing dynamics | marketing effectiveness | advertising | time serie
H-Index Metrics
-
Total13
-
Last 6 Years12
-
Last 6 Years / Total0.923
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Rankings



Responsible Marketing | Social Influence | Prosocial behavior | Charity Marketing | Marketing Modelin
H-Index Metrics
-
Total12
-
Last 6 Years12
-
Last 6 Years / Total1.000
Rankings



Marketing Technology | Digital Marketing | Marketing Strategy | B2B Marketing | Marketing-Interface
H-Index Metrics
-
Total10
-
Last 6 Years10
-
Last 6 Years / Total1.000
Rankings



Rankings



Consumer Behavior | Consumer Psychology | Adoption of Innovations | Signal function of product
H-Index Metrics
-
Total6
-
Last 6 Years6
-
Last 6 Years / Total1.000
Rankings



Consumer Behavior | Compensatory Consumption | Consumer Psychology of Power and Poverty | Intertemporal Discounting | Brand Managem
H-Index Metrics
-
Total6
-
Last 6 Years6
-
Last 6 Years / Total1.000
Rankings


