The "AD Scientific Index" analyses the academic work of scientists using the H-index, i10 index and number of citations, and provides results that can be used to evaluate the productivity and efficiency of individuals and institutions. In addition to ranking according to "total H-index" for individuals and institutions, you can also see the ranking and analyses according to "last 6 years H-index"and Subject Rankings.
Services Marketing
Service Quality
Technology & Service
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
99
64
0.646
Consumer psychology
self-control
busyness
creativity
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
29
22
0.759
Marketing
Consumer behavior
Pricing
Regret
Symbolic brand associations
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
22
19
0.864
aesthetics
consumer behavior
decision making
choice
self
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
21
18
0.857
Judgment and Decision-Making
Consumer Behavior
Marketing Management
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
16
13
0.813
sports marketing and sponsorship
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
14
12
0.857
AI and Marketing
Big Data
Health Care Analytics
Branding
New product development
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
10
10
1.000
marketing
word of mouth
social media
social influence
consumer decision making
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
10
10
1.000
marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
quantitative marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
A Parasuraman
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
99
64
0.646
Services Marketing
Service Quality
Technology & Service
Juliano Laran
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
29
22
0.759
Consumer psychology
self-control
busyness
creativity
Michael Tsiros
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
22
19
0.864
Marketing
Consumer behavior
Pricing
Regret
Symbolic brand associations
Claudia Townsend
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
21
18
0.857
aesthetics
consumer behavior
decision making
choice
self
Uzma Khan
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
16
13
0.813
Judgment and Decision-Making
Consumer Behavior
Marketing Management
Windy Dees
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
14
12
0.857
Joseph Johnson
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
10
10
1.000
AI and Marketing
Big Data
Health Care Analytics
Branding
New product development
Zoey Chen
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
10
10
1.000
marketing
word of mouth
social media
social influence
consumer decision making
Eugene Pavlov
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
Fanglin Chen
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000