University of Southern California is a
prestigious private university
established in 1880 in United States. It is represented
by 3,122 scientists in the AD Scientific Index. The
university’s scientists are particularly concentrated in
Engineering & Technology (719 scientists), Social Sciences and Humanities (512 scientists), and Medical and Health Sciences (411 scientists).
* Total H Index Rankings
Ranking Based
On Selection: 1
Consumer Behavior
Branding
Consumer Emotions
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
61
41
0.672
* Total H Index Rankings
Ranking Based
On Selection: 2
Branding
Consumer Behavior
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
57
34
0.596
* Total H Index Rankings
Ranking Based
On Selection: 3
Pricing
Distribution Channels
High Technology
Alliances
Pharmaceutical
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
24
0.585
* Total H Index Rankings
Ranking Based
On Selection: 4
consumer psychology
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
37
22
0.595
* Total H Index Rankings
Ranking Based
On Selection: 5
Digital marketing
sharing economy
user generated content
online reviews
advertising
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
27
24
0.889
* Total H Index Rankings
Ranking Based
On Selection: 6
E-Commerce
Retailing
Marketing & Law
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
25
21
0.840
* Total H Index Rankings
Ranking Based
On Selection: 7
service operations
healthcare
supply chain
data analytic
operations research
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
22
13
0.591
* Total H Index Rankings
Ranking Based
On Selection: 8
marketing
game theory
social interactions
word of mouth
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
15
0.882
* Total H Index Rankings
Ranking Based
On Selection: 9
Marketing
Choice Models
Pricing and Promotion
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
12
0.706
* Total H Index Rankings
Ranking Based
On Selection: 10
quantitative marketing
new product design
artificial intelligence in marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
16
15
0.938
* Total H Index Rankings
Ranking Based
On Selection: 11
Consumer Neuroscience
Prosocial Emotions
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
14
14
1.000
* Total H Index Rankings
Ranking Based
On Selection: 12
Consumer Behavior
Judgment and Decision Making
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
11
11
1.000
* Total H Index Rankings
Ranking Based
On Selection: 13
Market Design
Public Sector OR
Optimization
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
11
9
0.818
* Total H Index Rankings
Ranking Based
On Selection: 14
Consumer Behavior
Food Consumption
Personal Control
Compensatory Consumption
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
7
7
1.000
* Total H Index Rankings
Ranking Based
On Selection: 15
Consumer Electronics and Medical Devices
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total H Index Rankings
Ranking Based
On Selection: 16
Strategic Impact
Marketing
Marketing Strategy
International Marketing
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
5
3
0.600
* Total H Index Rankings
Ranking Based
On Selection: 17
Responsible AI
Algorithmic Bias
Algorithmic Fairness
Reputation
Social Dynamics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
* Total H Index Rankings
Ranking Based
On Selection: 18
marketing
branding
social media
privacy
causal inference
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
* Total H Index Rankings
Ranking Based
On Selection: 19
consumer privacy
digital advertising
social networks
machine learning
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Total H Index Rankings
Ranking Based
On Selection: 20
quantitative marketing
information systems
empirical io
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Total H Index Rankings
Ranking Based
On Selection: 21
Consumer Behavior
Judgment and Decision Making
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Debbie Macinnis
University of Southern California
Los Angeles, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
61
41
0.672
Consumer Behavior
Branding
Consumer Emotions
C Whan Park
University of Southern California
Los Angeles, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
57
34
0.596
Shantanu Dutta
University of Southern California
Los Angeles, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
41
24
0.585
Pricing
Distribution Channels
High Technology
Alliances
Pharmaceutical
Valerie Folkes
University of Southern California
Los Angeles, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
37
22
0.595
Davide Proserpio
University of Southern California
Los Angeles, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
27
24
0.889
Digital marketing
sharing economy
user generated content
online reviews
advertising
Anthony Dukes
University of Southern California
Los Angeles, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
25
21
0.840
E-Commerce
Retailing
Marketing & Law
Sriram Dasu
University of Southern California
Los Angeles, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
22
13
0.591
service operations
healthcare
supply chain
data analytic
operations research
Dina Mayzlin
University of Southern California
Los Angeles, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
15
0.882
marketing
game theory
social interactions
word of mouth
Sivaramakrishnan Siddarth
University of Southern California
Los Angeles, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
17
12
0.706
Marketing
Choice Models
Pricing and Promotion
Lan Luo
University of Southern California
Los Angeles, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
16
15
0.938
quantitative marketing
new product design
artificial intelligence in marketing
Jorge Barraza
University of Southern California
Los Angeles, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
14
14
1.000
Consumer Neuroscience
Prosocial Emotions
Eva C Buechel
University of Southern California
Los Angeles, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
11
11
1.000
Consumer Behavior
Judgment and Decision Making
Peng Shi
University of Southern California
Los Angeles, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
11
9
0.818
Market Design
Public Sector OR
Optimization
Linda Hagen
University of Southern California
Los Angeles, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
7
7
1.000
Consumer Behavior
Food Consumption
Personal Control
Compensatory Consumption
Mohammed Arfan
University of Southern California
Los Angeles, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
Consumer Electronics and Medical Devices
Tereza Alexandre
University of Southern California
Los Angeles, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
5
3
0.600
Strategic Impact
Marketing
Marketing Strategy
International Marketing
Kalinda Ukanwa
University of Southern California
Los Angeles, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
Responsible AI
Algorithmic Bias
Algorithmic Fairness
Reputation
Social Dynamics
Mike Nguyen
University of Southern California
Los Angeles, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
marketing
branding
social media
privacy
causal inference
Yanyan Li
University of Southern California
Los Angeles, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
consumer privacy
digital advertising
social networks
machine learning
Jisu Cao
University of Southern California
Los Angeles, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
quantitative marketing
information systems
empirical io
Stephan Carney
University of Southern California
Los Angeles, United States
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Consumer Behavior
Judgment and Decision Making