The "AD Scientific Index" analyses the academic work of scientists using the H-index, i10 index and number of citations, and provides results that can be used to evaluate the productivity and efficiency of individuals and institutions. In addition to ranking according to "total H-index" for individuals and institutions, you can also see the ranking and analyses according to "last 6 years H-index"and Subject Rankings.
marketing
sales
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
22
15
0.682
Consumer Behavior
Meaning/Impact of Time
Marketing
Scale Development
Consumer Psychology
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
19
13
0.684
Consumer Culture
Advertising and Public Policy
Consumer Socialization
Qualitative and Mixed Method Research
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
15
14
0.933
Marketing
Pricing
Food
Economics
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
14
9
0.643
Advertising
Political Advertising
Consumer Behavior
Crisis Management
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
11
8
0.727
Digital marketing
social media
marketing education
marketing strategy
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
6
6
1.000
Steve Newell
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
22
15
0.682
Jay D Lindquist
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
19
13
0.684
Consumer Behavior
Meaning/Impact of Time
Marketing
Scale Development
Consumer Psychology
Robert L Harrison
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
15
14
0.933
Consumer Culture
Advertising and Public Policy
Consumer Socialization
Qualitative and Mixed Method Research
Ron Larson
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
14
9
0.643
Karen Lancendorfer
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
11
8
0.727
Advertising
Political Advertising
Consumer Behavior
Crisis Management
Scott Cowley
H-Index Metrics
Total
Last 6 Years
Last 6 Years / Total
6
6
1.000
Digital marketing
social media
marketing education
marketing strategy