i10 Productivity
Rankings
Business & Management / Marketing i10 Productivity Rankings in Mexico 2025
Productivity Rankings is an exclusive service provided by AD Scientific Index. This ranking system, derived from the i10 index, highlights the productivity of scientists in publishing impactful scientific articles. Productivity Rankings serves as a tool to identify highly productive scientists across specific areas, disciplines, universities, and countries, and supports the creation of effective incentives and academic policies. The global, regional, and institutional rankings of scientists in this table are calculated based on their total i10 index. Moreover, you can explore special rankings derived from Productivity Rankings, such as Scientists Last 6 Years' i10 Index, Universities Total i10 Index Rankings 2025, Universities Last 6 Years' i10 Index Rankings 2025, Art and Humanities i10 Productivity Rankings, and Social Sciences and Humanities i10 Productivity Rankings.
* Total i10 IndexRankings
Ranking Based On Selection :1
marketing
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
62
36
0.581
* Total i10 IndexRankings
Ranking Based On Selection :2
Marketin
innovación
desarrollo sustentable
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
61
45
0.738
* Total i10 IndexRankings
Ranking Based On Selection :3
Marketing
Marketing Digital
Estrategia
Estrategia de Negocio
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
40
30
0.750
* Total i10 IndexRankings
Ranking Based On Selection :4
Mercadotecnia
Comportamiento organizacional
Pymes
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
32
17
0.531
* Total i10 IndexRankings
Ranking Based On Selection :5
Mercadotecnia
Agronegocios
Administración
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
32
16
0.500
* Total i10 IndexRankings
Ranking Based On Selection :6
Conscious marketing
Brand perceptions
Consumer involvement
Perceived value
Consumer-brand identification
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
30
27
0.900
* Total i10 IndexRankings
Ranking Based On Selection :7
Mercadotecnia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
22
15
0.682
* Total i10 IndexRankings
Ranking Based On Selection :8
Sustainable Marketing
Perceived value
Business Statistics
Conscious marketing
Tourist behavior
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
21
16
0.762
* Total i10 IndexRankings
Ranking Based On Selection :9
Marketing
Brand Management
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
20
18
0.900
* Total i10 IndexRankings
Ranking Based On Selection :10
Conscious marketing
consumer behavior
health branding
social marketing
green marketing
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
20
18
0.900
* Total i10 IndexRankings
Ranking Based On Selection :11
Micro y pequeña empresa/ Mujeres empresarias/ Mercadotecnia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
19
16
0.842
* Total i10 IndexRankings
Ranking Based On Selection :12
Management
business
marketing
negocios
estrategias
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
19
14
0.737
* Total i10 IndexRankings
Ranking Based On Selection :13
Mercadotecnia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
17
14
0.824
* Total i10 IndexRankings
Ranking Based On Selection :14
Administración
marketing
contabilidad
investigación
capital humano
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
17
7
0.412
* Total i10 IndexRankings
Ranking Based On Selection :15
Marketing
guarantees
diffusion
trade
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
16
8
0.500
* Total i10 IndexRankings
Ranking Based On Selection :16
User eXperience
Usability
Digital Marketing
Design Thinking
Information Technology
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
14
7
0.500
* Total i10 IndexRankings
Ranking Based On Selection :17
Consumer Behavior
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
13
9
0.692
* Total i10 IndexRankings
Ranking Based On Selection :18
Marketing
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
11
7
0.636
* Total i10 IndexRankings
Ranking Based On Selection :19
Gestión del conocimiento
Procesos de Aprendizaje
Mercadotecnia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
10
8
0.800
* Total i10 IndexRankings
Ranking Based On Selection :20
Development Economics
Agriculture
Value Chain Development
Agricultural Biodiversity
Participatory Research
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
9
8
0.889
* Total i10 IndexRankings
Ranking Based On Selection :21
Comunicación y salud
políticas publicas
marketing social
comunicación digital
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
9
6
0.667
* Total i10 IndexRankings
Ranking Based On Selection :22
B2B marketing
branding
diffusion of innovation
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
9
5
0.556
* Total i10 IndexRankings
Ranking Based On Selection :23
Marketing
Social Media
Advertising
Branding
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
8
8
1.000
* Total i10 IndexRankings
Ranking Based On Selection :24
Diseño
Percepción
Neuromarketing
Neurodiseño
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
8
8
1.000
* Total i10 IndexRankings
Ranking Based On Selection :25
Marketing
Branding
Internet
CSR
Mobile Services
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
9
8
0.889
Manuel Higinio Morales Garcia
Universidad Juárez Autónoma de Tabasco
Villahermosa, Mexico
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
62
36
0.581
Gonzalo Maldonado Guzman
Universidad Autónoma de Aguascalientes
Aguascalientes, Mexico
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
61
45
0.738
Marketin
innovación
desarrollo sustentable
Roberto Espinosa Fernandez
Universidad de Guadalajara
Guadalajara, Mexico
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
40
30
0.750
Marketing
Marketing Digital
Estrategia
Estrategia de Negocio
Jose Alonzo Sahui Maldonado
Universidad Autónoma de Campeche
San Francisco de Campeche, Mexico
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
32
17
0.531
Mercadotecnia
Comportamiento organizacional
Pymes
Felix Rogelio Flores
Universidad de Colima
Colima, Mexico
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
32
16
0.500
Mercadotecnia
Agronegocios
Administración
Jorge Vera Martínez
Tecnológico de Monterrey
Monterrey, Mexico
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
30
27
0.900
Conscious marketing
Brand perceptions
Consumer involvement
Perceived value
Consumer-brand identification
Laura Estela Fischer De LA Vega
Universidad Nacional Autónoma de México
Mexico City, Mexico
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
22
15
0.682
Alejandro Alvarado Herrera
Tecnológico de Monterrey
Monterrey, Mexico
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
21
16
0.762
Sustainable Marketing
Perceived value
Business Statistics
Conscious marketing
Tourist behavior
Edgar Centeno
Tecnológico de Monterrey
Monterrey, Mexico
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
20
18
0.900
Lorena Carrete
Tecnológico de Monterrey
Monterrey, Mexico
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
20
18
0.900
Conscious marketing
consumer behavior
health branding
social marketing
green marketing
Nuria Peña
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
19
16
0.842
Micro y pequeña empresa/ Mujeres empresarias/ Mercadotecnia
Javier Eduardo Vega Martínez
Universidad Autónoma de Aguascalientes
Aguascalientes, Mexico
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
19
14
0.737
Management
business
marketing
negocios
estrategias
Andrea Trujillo
Tecnológico de Monterrey
Monterrey, Mexico
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
17
14
0.824
Luz Imelda Capetillo Velazquez
Universidad Tecnológica de Salamanca
Salamanca, Mexico
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
17
7
0.412
Administración
marketing
contabilidad
investigación
capital humano
Bruce Mcwilliams
Instituto Tecnológico Autónomo de México
Mexico City, Mexico
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
16
8
0.500
Marketing
guarantees
diffusion
trade
Dora Luz González-Bañales
Instituto Tecnológico de Durango
Victoria de Durango, Mexico
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
14
7
0.500
User eXperience
Usability
Digital Marketing
Design Thinking
Information Technology
Lizbeth Salgado
Universidad de Sonora
Hermosillo, Mexico
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
13
9
0.692
Maria Merino
Instituto Tecnológico Autónomo de México
Mexico City, Mexico
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
11
7
0.636
Ma. Cruz Lozano Ramirez
Universidad Autónoma de Baja California
Baja California, Mexico
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
10
8
0.800
Gestión del conocimiento
Procesos de Aprendizaje
Mercadotecnia
Hugo Antonius Hubertus Lamers
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
9
8
0.889
Development Economics
Agriculture
Value Chain Development
Agricultural Biodiversity
Participatory Research
Janet García González
Universidad Autónoma de Nuevo León
San Nicolás de Los Garza, Mexico
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
9
6
0.667
Comunicación y salud
políticas publicas
marketing social
comunicación digital
Dorian Florea
Red de Universidades Anáhuac
Huixquilucan, Mexico
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
9
5
0.556
B2B marketing
branding
diffusion of innovation
Karla Barajas-Portas
Red de Universidades Anáhuac
Huixquilucan, Mexico
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
8
8
1.000
Marketing
Social Media
Advertising
Branding
Juan-Carlos Rojas
Tecnológico de Monterrey
Monterrey, Mexico
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
8
8
1.000
Diseño
Percepción
Neuromarketing
Neurodiseño
Silvia Cacho-Elizondo
IPADE Business School
Ciudad de México, Mexico
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
9
8
0.889
Marketing
Branding
Internet
CSR
Mobile Services