i10 Productivity
Rankings
Business & Management / Marketing i10 Productivity Rankings in Malaysia 2025
Productivity Rankings is a unique service offered only by “AD Scientific Index”. This is a ranking system derived from the i10 index in order to show the productivity of the scientist in publishing scientific articles of value. Productivity Rankings is an instrument that lists productive scientists in a given area, discipline, university, and country and can guide the development of meaningful incentives and academic policies. The world rankings, regional rankings, and university rankings of scientists in this table are developed based on the total i10 index. Additionally, click to view the special rankings based on Productivity Rankings: Scientists Last 6 years' i10 Index", Universities Total i10 Index Rankings 2025, Universities Last 6 Years i10 Index Rankings 2025 "Art and Humanities i10 Productivity Rankings" and "Social Sciences and Humanities i10 Productivity Rankings".
* Total i10 IndexRankings
Ranking Based On Selection :1
International Marketing
Internet Marketing
Islamic Marketing and Consumer Behaviour
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
206
150
0.728
* Total i10 IndexRankings
Ranking Based On Selection :2
Marketing Research
Consumer Behavior
Green Marketing
Islamic Marketing
Environment and Behaviour
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
136
109
0.801
* Total i10 IndexRankings
Ranking Based On Selection :3
SMEs
Marketing
E-Commerce
Information System Management
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
110
105
0.955
* Total i10 IndexRankings
Ranking Based On Selection :4
Mobile Marketing
Mobile Tourism
Mobile Shopping
Mobile Learning
Mobile Payment
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
98
97
0.990
* Total i10 IndexRankings
Ranking Based On Selection :5
Marketing
Consumer Behaviour
Responsible Tourism
Youth
Southeast Asia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
94
88
0.936
* Total i10 IndexRankings
Ranking Based On Selection :6
Financial Education
Personal Finance
Financial Literacy
Financial Well-Being
Consumer Behavior
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
81
72
0.889
* Total i10 IndexRankings
Ranking Based On Selection :7
Medical Tourism
Service Marketing
Higher Education
Technology Management
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
65
65
1.000
* Total i10 IndexRankings
Ranking Based On Selection :8
Marketing
Business
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
60
37
0.617
* Total i10 IndexRankings
Ranking Based On Selection :9
marketing
strategic management
halal
tourism
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
58
40
0.690
* Total i10 IndexRankings
Ranking Based On Selection :10
Marketing
Management
Entrepreneurship
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
55
51
0.927
* Total i10 IndexRankings
Ranking Based On Selection :11
marketing
branding
green marketing
internet marketing
social media marketing
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
54
51
0.944
* Total i10 IndexRankings
Ranking Based On Selection :12
Consumer Behavior
Services Marketing
Education
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
53
47
0.887
* Total i10 IndexRankings
Ranking Based On Selection :13
Consumer Ethics
Business Ethics
Green Behavior and Practices
Social Responsible Consumption
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
53
44
0.830
* Total i10 IndexRankings
Ranking Based On Selection :14
Consumer Behavior
Influencer Marketing
Brand
Retailing
Digital Marketing
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
51
51
1.000
* Total i10 IndexRankings
Ranking Based On Selection :15
services marketing
business
consumer behavior
halal tourism
social science
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
50
34
0.680
* Total i10 IndexRankings
Ranking Based On Selection :16
Marketing
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
46
41
0.891
* Total i10 IndexRankings
Ranking Based On Selection :17
Relationship Marketing
Customer Relationship Management
Consumer Behaviour
Green Marketing
Sales Management
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
45
36
0.800
* Total i10 IndexRankings
Ranking Based On Selection :18
Service Marketing
Tourism Marketing
Consumer Behaviour
eMarketing
International Marketing
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
45
36
0.800
* Total i10 IndexRankings
Ranking Based On Selection :19
Household/Family Economics
Consumption
Generational Economics
Ageing
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
43
31
0.721
* Total i10 IndexRankings
Ranking Based On Selection :20
Marketing
Social media marketing
Influencer marketing
Food marketing
Fashion marketing
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
42
42
1.000
* Total i10 IndexRankings
Ranking Based On Selection :21
Perceived Value
Internet Marketing
Technology
Consumer Behavior
SDG
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
42
41
0.976
* Total i10 IndexRankings
Ranking Based On Selection :22
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
42
20
0.476
* Total i10 IndexRankings
Ranking Based On Selection :23
Consumption Behaviour
Islamic Marketing and Branding
Food Marketing
Religious and Spiritual Tourism Marketing
Cross Cultural
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
41
37
0.902
* Total i10 IndexRankings
Ranking Based On Selection :24
Services marketing
tourism marketing and social marketing
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
40
33
0.825
* Total i10 IndexRankings
Ranking Based On Selection :25
Social Media Marketing
SMEs
Artificial Intelligence
Industry 4.0 and Sustainability
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
39
35
0.897
AKM Ahasanul Haque
International Islamic University of Malaysia
Kuala Lumpur, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
206
150
0.728
International Marketing
Internet Marketing
Islamic Marketing and Consumer Behaviour
Norazah Mohd Suki
Universiti Utara Malaysia
Sintok, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
136
109
0.801
Marketing Research
Consumer Behavior
Green Marketing
Islamic Marketing
Environment and Behaviour
Syed Shah Alam
MAHSA University
Jenjarom Selangor, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
110
105
0.955
SMEs
Marketing
E-Commerce
Information System Management
Garry Tan Wei Han
UCSI University
Kuala Lumpur, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
98
97
0.990
Mobile Marketing
Mobile Tourism
Mobile Shopping
Mobile Learning
Mobile Payment
Hiram Ting
UCSI University
Kuala Lumpur, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
94
88
0.936
Marketing
Consumer Behaviour
Responsible Tourism
Youth
Southeast Asia
Mohamad Fazli Sabri
Universiti Putra Malaysia
Seri Kembangan, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
81
72
0.889
Financial Education
Personal Finance
Financial Literacy
Financial Well-Being
Consumer Behavior
Cham Tat Huei|Tat Huei Cham, Huei Cham Tat, Huei Tat Cham
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
65
65
1.000
Medical Tourism
Service Marketing
Higher Education
Technology Management
Ernest Cyril De Run
Universiti Malaysia Sarawak
Sawarak, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
60
37
0.617
Faridah Hassan
Universiti Teknologi MARA
Shah Alam, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
58
40
0.690
marketing
strategic management
halal
tourism
Mohd Farid Shamsudin
Universiti Kuala Lumpur
Kuala Lumpur, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
55
51
0.927
Marketing
Management
Entrepreneurship
Amran Harun
Universiti Tun Hussein Onn Malaysia
Batu Pahat, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
54
51
0.944
marketing
branding
green marketing
internet marketing
social media marketing
Ding Hooi Ting
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
53
47
0.887
Consumer Behavior
Services Marketing
Education
Lau Teck Chai
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
53
44
0.830
Consumer Ethics
Business Ethics
Green Behavior and Practices
Social Responsible Consumption
Eugene Cheng-Xi Aw
UCSI University
Kuala Lumpur, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
51
51
1.000
Consumer Behavior
Influencer Marketing
Brand
Retailing
Digital Marketing
Nabsiah Abdul Wahid
Universiti Sains Malaysia
Penang, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
50
34
0.680
services marketing
business
consumer behavior
halal tourism
social science
Nik Kamariah Nik Mat
Universiti Utara Malaysia
Sintok, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
46
41
0.891
Nor Azila Mohd Noor
Universiti Utara Malaysia
Sintok, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
45
36
0.800
Relationship Marketing
Customer Relationship Management
Consumer Behaviour
Green Marketing
Sales Management
Norzalita Aziz
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
45
36
0.800
Service Marketing
Tourism Marketing
Consumer Behaviour
eMarketing
International Marketing
Sharifah Azizah Haron|Sharifah Azizah Haron, S. A. Haron, A. H. Sharifah
Universiti Putra Malaysia
Seri Kembangan, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
43
31
0.721
Household/Family Economics
Consumption
Generational Economics
Ageing
Koay Kian Yeik
Sunway University
Selangor, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
42
42
1.000
Marketing
Social media marketing
Influencer marketing
Food marketing
Fashion marketing
Omkar Dastane|欧姆卡尔达斯坦, 옴카르 다스테인, Dastane, O.
FTMS College
Cyberjaya, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
42
41
0.976
Perceived Value
Internet Marketing
Technology
Consumer Behavior
SDG
Andreas Zins
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
42
20
0.476
Siti Hasnah Hassan
Universiti Sains Malaysia
Penang, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
41
37
0.902
Consumption Behaviour
Islamic Marketing and Branding
Food Marketing
Religious and Spiritual Tourism Marketing
Cross Cultural
Mahadzirah Mohamad
Universiti Sultan Zainal Abidin
Kuala Terengganu, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
40
33
0.825
Services marketing
tourism marketing and social marketing
Arsalan Mujahid Ghouri
Universiti Pendidikan Sultan Idris
Tanjong Malim, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
39
35
0.897
Social Media Marketing
SMEs
Artificial Intelligence
Industry 4.0 and Sustainability