i10 Productivity
Rankings
Universiti Sains Malaysia ScientistsBusiness & Management / Marketing i10 Productivity Rankings 2025
Productivity Rankings is a unique service offered only by “AD Scientific Index”. This is a ranking system derived from the i10 index in order to show the productivity of the scientist in publishing scientific articles of value. Productivity Rankings is an instrument that lists productive scientists in a given area, discipline, university, and country and can guide the development of meaningful incentives and academic policies. The world rankings, regional rankings, and university rankings of scientists in this table are developed based on the total i10 index. Additionally, click to view the special rankings based on Productivity Rankings: Scientists Last 6 years' i10 Index", Universities Total i10 Index Rankings 2025, Universities Last 6 Years i10 Index Rankings 2025 "Art and Humanities i10 Productivity Rankings" and "Social Sciences and Humanities i10 Productivity Rankings".
* Total i10 IndexRankings
Ranking Based On Selection :1
services marketing
business
consumer behavior
halal tourism
social science
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
50
34
0.680
* Total i10 IndexRankings
Ranking Based On Selection :2
Consumption Behaviour
Islamic Marketing and Branding
Food Marketing
Religious and Spiritual Tourism Marketing
Cross Cultural
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
41
37
0.902
* Total i10 IndexRankings
Ranking Based On Selection :3
marketing
services marketing
consumer behaviour
brand management
healthcare marketing
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
29
21
0.724
* Total i10 IndexRankings
Ranking Based On Selection :4
Marketing and Entrepreneurship
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
24
23
0.958
* Total i10 IndexRankings
Ranking Based On Selection :5
Consumer and Household Demand
Consumer Finance
Retail Payments
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
21
11
0.524
* Total i10 IndexRankings
Ranking Based On Selection :6
Social Media Research
Digital Behaviour
Digital Marketing Communication
Advertising Management
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
16
15
0.938
* Total i10 IndexRankings
Ranking Based On Selection :7
Consumer Behavior
Green Brand Extension
New Product Development
Advertisement Effectivness
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
9
5
0.556
* Total i10 IndexRankings
Ranking Based On Selection :8
Marketing
Halal
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
4
2
0.500
* Total i10 IndexRankings
Ranking Based On Selection :9
Services Marketing
Consumer Behavior
Destination Marketing & Management
Technological Marketing
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
* Total i10 IndexRankings
Ranking Based On Selection :10
Marketing
Management
Consumer Behaviour
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Nabsiah Abdul Wahid
Universiti Sains Malaysia
Penang, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
50
34
0.680
services marketing
business
consumer behavior
halal tourism
social science
Siti Hasnah Hassan
Universiti Sains Malaysia
Penang, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
41
37
0.902
Consumption Behaviour
Islamic Marketing and Branding
Food Marketing
Religious and Spiritual Tourism Marketing
Cross Cultural
Azizah Omar
Universiti Sains Malaysia
Penang, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
29
21
0.724
marketing
services marketing
consumer behaviour
brand management
healthcare marketing
Muhamad Azrin Nazri
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
24
23
0.958
Yiing Jia Loke
Universiti Sains Malaysia
Penang, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
21
11
0.524
Consumer and Household Demand
Consumer Finance
Retail Payments
Izzal Asnira Zolkepli
Universiti Sains Malaysia
Penang, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
16
15
0.938
Social Media Research
Digital Behaviour
Digital Marketing Communication
Advertising Management
Elham Rahbar
Universiti Sains Malaysia
Penang, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
9
5
0.556
Consumer Behavior
Green Brand Extension
New Product Development
Advertisement Effectivness
Azreen Jihan
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
4
2
0.500
Veenus Tiwari
Universiti Sains Malaysia
Penang, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Services Marketing
Consumer Behavior
Destination Marketing & Management
Technological Marketing
Chee Ngee Lim
Universiti Sains Malaysia
Penang, Malaysia
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Marketing
Management
Consumer Behaviour