Productivity Rankings is a unique service offered only by “AD Scientific Index”. This is a ranking system derived from the i10 index in order to show the productivity of the scientist in publishing scientific articles of value. Productivity Rankings is an instrument that lists productive scientists in a given area, discipline, university, and country and can guide the development of meaningful incentives and academic policies. The world rankings, regional rankings, and university rankings of scientists in this table are developed based on the total i10 index. Additionally, click to view the special rankings based on Productivity Rankings: Scientists Last 6 years' i10 Index", Universities Total i10 Index Rankings 2025, Universities Last 6 Years i10 Index Rankings 2025 "Art and Humanities i10 Productivity Rankings" and "Social Sciences and Humanities i10 Productivity Rankings".
* Total i10 IndexRankings
Ranking Based On Selection :1
Branding
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
88
75
0.852
* Total i10 IndexRankings
Ranking Based On Selection :2
Customer Experience
Retail Shopping
Human-Technology Interactions
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
16
13
0.813
* Total i10 IndexRankings
Ranking Based On Selection :3
Gender stereotypes in advertising
socially responsible advertising
social marketing
market systems dynamics
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
* Total i10 IndexRankings
Ranking Based On Selection :4
consumer behavior
service failures
eWOM
decision-making
experiments
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
* Total i10 IndexRankings
Ranking Based On Selection :5
marketing of HE
pedagogy
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Total i10 IndexRankings
Ranking Based On Selection :6
Cultural events and place branding
social
cultural and economic impacts of cultural events
qualitative reseearch
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
* Total i10 IndexRankings
Ranking Based On Selection :7
Marketing & Sales
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Yuksel Ekinci
University of Portsmouth
Portsmouth, United Kingdom
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
88
75
0.852
Kokho Jason Sit
University of Portsmouth
Portsmouth, United Kingdom
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
16
13
0.813
Customer Experience
Retail Shopping
Human-Technology Interactions
Karen Middleton
University of Portsmouth
Portsmouth, United Kingdom
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
Gender stereotypes in advertising
socially responsible advertising
social marketing
market systems dynamics
Shynar Dyussembayeva
University of Portsmouth
Portsmouth, United Kingdom
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
consumer behavior
service failures
eWOM
decision-making
experiments
Emma Winter
University of Portsmouth
Portsmouth, United Kingdom
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
Elaine Rust
University of Portsmouth
Portsmouth, United Kingdom
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Cultural events and place branding
social
cultural and economic impacts of cultural events
qualitative reseearch
Jeremy Noad
University of Portsmouth
Portsmouth, United Kingdom
i-10 Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000