Ahmad Aljumah

Ahmad Aljumah

Al Ain University - Al Ain / United Arab Emirates
Business & Management / Marketing
AD Scientific Index ID: 4695736
جامعة العين للعلوم و التكنولوجيا
person_outline Ahmad Aljumah's MOST POPULAR ARTICLES
1-) The Role of Digital Marketing in Business Performance with the Moderating Effect of Environment Factors among SMEs of UAEAhmad Aljumah,Mohammed T. NuseirInternational Journal of Innovation, Creativity and Change. 11 (3), 15, 202098*2020
2-) Traditional marketing analytics, big data analytics and big data system quality and the success of new product developmentAI Aljumah, MT Nuseir, MM AlamBusiness Process Management Journal 27 (4), 1108-1125, 20211312021
3-) Organizational performance and capabilities to analyze big data: do the ambidexterity and business value of big data analytics matter?AI Aljumah, MT Nuseir, MM AlamBusiness Process Management Journal 27 (4), 1088-1107, 20211272021
4-) Antecedents of entrepreneurial intentions in smart city of Neom Saudi Arabia: Does the entrepreneurial education on artificial intelligence matter?M T. Nuseir, MF Basheer, A AljumahCogent Business & Management 7 (1), 1825041, 20201212020
5-) 4Ps: A strategy to secure customers\' loyalty via customer satisfactionMT Nuseir, H MadanatInternational Journal of Marketing Studies 7 (4), 78, 20151162015