Alexander Hahn

Alexander Hahn

Ohm-Hochschule Nürnberg - Nürnberg / Germany
Others
AD Scientific Index ID: 1762371
Nuremberg Institute of Technology
person_outline Alexander Hahn's MOST POPULAR ARTICLES
1-) Firm value creation through major channel expansions: Evidence from an event study in the United States, Germany, and ChinaC Homburg, J Vollmayr, A HahnJournal of Marketing 78 (3), 38-61, 20141612014
2-) Why do SMEs file trademarks? Insights from firms in innovative industriesJH Block, CO Fisch, A Hahn, PG SandnerResearch Policy 44 (10), 1915-1930, 20151582015
3-) Looking beyond the horizon: How to approach the customers’ customers in business-to-business marketsC Homburg, H Wilczek, A HahnJournal of Marketing 78 (5), 58-77, 20141342014
4-) The role of chief marketing officers for venture capital funding: Endowing new ventures with marketing legitimacyC Homburg, A Hahn, T Bornemann, P SandnerJournal of Marketing Research 51 (5), 625-644, 20141332014
5-) How to organize pricing? Vertical delegation and horizontal dispersion of pricing authorityC Homburg, O Jensen, A HahnJournal of Marketing 76 (5), 49-69, 20121242012