André Bonfrer

André Bonfrer

Deakin University - Geelong / Australia
Business & Management / Marketing
AD Scientific Index ID: 52678
person_outline André Bonfrer's MOST POPULAR ARTICLES
1-) Investigating the effects of store-brand introduction on retailer demand and pricing behaviorPK Chintagunta, A Bonfrer, I SongManagement Science 48 (10), 1242-1267, 20022902002
2-) Store brands: who buys them and what happens to retail prices when they are introduced?A Bonfrer, PK ChintaguntaReview of industrial organization 24, 195-218, 20042712004
3-) The effect of competitive advertising interference on sales for packaged goodsPJ Danaher, A Bonfrer, S DharJournal of Marketing Research 45 (2), 211-225, 20082322008
4-) The impact of brand quality on shareholder wealthSG Bharadwaj, KR Tuli, A BonfrerJournal of Marketing 75 (5), 88-104, 20112142011
5-) Real-time evaluation of e-mail campaign performanceA Bonfrer, X DrèzeMarketing Science 28 (2), 251-263, 20091292009