Bingqing Miranda Yin

Bingqing Miranda Yin

California Polytechnic State University Cal Poly - San Luis Obispo / United States
Business & Management / Marketing
AD Scientific Index ID: 5270408
California Polytechnic State University, San Luis Obispo
person_outline Bingqing Miranda Yin's MOST POPULAR ARTICLES
1-) Opposites attract: Impact of background color on effectiveness of emotional charity appealsJ Choi, YJ Li, P Rangan, B Yin, SN SinghInternational Journal of Research in Marketing 37 (3), 644-660, 2020452020
2-) Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brandS Mishra, SN Singh, X Fang, B YinJournal of Product & Brand Management 26 (2), 159-176, 2017452017
3-) Coins are cold and cards are caring: the effect of pregiving incentives on charity perceptions, relationship norms, and donation behaviorB Yin, YJ Li, S SinghJournal of Marketing 84 (6), 57-73, 2020262020
4-) Beauty in the Age of MarketingB Yin, S PryorReview of Business & Finance Case Studies 3 (1), 119-132, 2012222012
5-) Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group RecipientsBM Yin, Y LiJournal of Advertising, 202322023