Colleen Bee

Colleen Bee

Oregon State University - Corvallis / United States
Business & Management / Marketing
AD Scientific Index ID: 879992
person_outline Colleen Bee's MOST POPULAR ARTICLES
1-) Relationship marketing in sports: A functional approach.CC Bee, LR KahieSport marketing quarterly 15 (2), 20062792006
2-) Exploring the relationship between involvement, fan attraction, psychological commitment and behavioural loyalty in a sports spectator contextCC Bee, ME HavitzInternational Journal of Sports Marketing and Sponsorship 11 (2), 37-54, 20101932010
3-) Consumer uncertainty: The influence of anticipatory emotions on ambivalence, attitudes, and intentionsCC Bee, R MadrigalJournal of Consumer Behaviour 12 (5), 370-381, 2013942013
4-) Suspense as an experience of mixed emotions: Feelings of hope and fear while watching suspenseful commercialsR Madrigal, C BeeAdvances in consumer research 32, 561, 2005952005
5-) Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messagesC Bee, V DalakasJournal of Marketing Communications 21 (6), 408-424, 2015922015