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Craig Thompson
University of Wisconsin Madison - Madison / United States
Business & Management / Marketing
AD Scientific Index ID: 1878501
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Craig Thompson's MOST POPULAR ARTICLES
1-)
Consumer culture theory (CCT): Twenty years of researchEJ Arnould, CJ ThompsonJournal of consumer research 31 (4), 868-882, 200554792005
2-)
Putting consumer experience back into consumer research: The philosophy and method of existential-phenomenologyCJ Thompson, WB Locander, HR PollioJournal of consumer research 16 (2), 133-146, 198924501989
3-)
Interpreting consumers: A hermeneutical framework for deriving marketing insights from the texts of consumers’ consumption storiesCJ ThompsonJournal of marketing Research 34 (4), 438-455, 199718751997
4-)
Speaking of fashion: consumers\' uses of fashion discourses and the appropriation of countervailing cultural meaningsCJ Thompson, DL HaytkoJournal of consumer research 24 (1), 15-42, 199715391997
5-)
Emotional branding and the strategic value of the doppelgänger brand imageCJ Thompson, A Rindfleisch, Z ArselJournal of marketing 70 (1), 50-64, 200613262006
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