Fabien PECOT

Fabien PECOT

TBS Barcelona Toulouse Business School (ESEC) - Barcelona / Spain
Business & Management / Business Administration
AD Scientific Index ID: 4536755
TBS Barcelona Escuela de Negocios Toulouse (ESEC)
person_outline Fabien PECOT's MOST POPULAR ARTICLES
1-) Cognitive outcomes of brand heritage: A signaling perspectiveF Pecot, A Merchant, P Valette-Florence, V De BarnierJournal of Business Research 85, 304-316, 2018992018
2-) Brand heritage: The past in the service of brand managementF Pecot, V De BarnierRecherche et applications en marketing (English Edition) 32 (4), 72-90, 201748*2017
3-) Brand heritage as a temporal perception: conceptualisation, measure and consequencesF Pecot, P Valette-Florence, V De BarnierJournal of Marketing Management 35 (17-18), 1624-1643, 2019412019
4-) Brands using historical references: a consumers’ perspectiveF Pecot, V De BarnierJournal of Brand Management 25, 171-184, 2018302018
5-) Why and when is older better? The role of brand heritage and of the product category in the evaluation of brand longevityF Pecot, A MerchantJournal of Business Research 140, 533-545, 2022282022