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Fadi Almazyad
Worcester Polytechnic Institute - Worcester / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5322586
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Fadi Almazyad's MOST POPULAR ARTICLES
1-)
Social media activism for resurrecting deleted brands: the role of consumers’ psychological reactanceF Almazyad, P Shah, ET LoiaconoJournal of Brand Management 30 (4), 367-380, 202352023
2-)
Control vs Content: A Systematic Review of the Social Media Research LiteratureF Almazyad, E Loiacono22020
3-)
BRAND RESURRECTION: THE ROLE OF CONSUMERS’PSYCHOLOGICAL REACTANCE IN SOCIAL MEDIA ACTIVISMF Almazyad, P Shah, ET Loiacono2022 AMA Winter Academic Conference, 1017, 20222022
4-)
From the Street to the Tweet: Applying Task Technology Fit to Examine the Information Technology Role in Revolutionizing Social MovementsF Almazyad, E LoiaconoSocial Computing and Social Media. Design, Human Behavior and Analytics …, 20192019
5-)
Bringing Dead Brands Back From the Grave: The Power of Social Media.F Almazyad, ET Loiacono, P ShahAMCIS, 20182018
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