Farah Diba Abrantes-Braga

Farah Diba Abrantes-Braga

TBS Barcelona Toulouse Business School (ESEC) - Barcelona / Spain
Others
AD Scientific Index ID: 5271089
TBS Barcelona Escuela de Negocios Toulouse (ESEC)
person_outline Farah Diba Abrantes-Braga's MOST POPULAR ARTICLES
1-) Help me, I can’t afford it! Antecedents and consequence of risky indebtedness behaviour European Journal of Marketing 54 (9), 2223-2244, 2020
2-) Development and validation of financial well-being related scales International Journal of Bank Marketing 37 (4), 1025-1040, 2019
3-) Do digital wallets as a payment method influence consumer in their buying behavior? Anais, 2013
4-) Digital Payment Means: the Brazilian reality. An" Environmental Segmentation" study. Revista de Administração de Roraima-RARR 8 (1), 65-85, 2018
5-) When and Why Are Consumers Willing To Help For-Profit Companies in Distress? The Corporate Vulnerability Appeal: Conditions that Drive Its Effectiveness Journal of Advertising Research 63 (3), 290-308, 2023