Faruk Guven

Faruk Guven

Abdullah Gül University - Kayseri / Türkiye
Business & Management / Marketing
AD Scientific Index ID: 5271304
Abdullah Gül Üniversitesi
person_outline Faruk Guven's MOST POPULAR ARTICLES
1-) Churn and loyalty behavior of Turkish digital natives: Empirical insights and managerial implicationsMM Uner, F Guven, ST CavusgilTelecommunications Policy 44 (4), 101901, 2020302020
2-) Bundling of telecom offerings: An Empirical Investigation in the Turkish marketMM Üner, F Güven, ST CavusgilTelecommunications Policy 39 (1), 53-64, 2015292015
3-) The forced digital transformation of COVID-19 and retailing in the new normaF GÜVENNevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi 12 (4), 1941-1961, 20222*2022
4-) Churn and loyalty behaviour of Turkish digital nativesF GuvenCalgary: International Telecommunications Society (ITS), 201842018
5-) Children as a digital marketing segment in YouTubeAM ÜZÜMLÜ, F GÜVENGaziantep University Journal of Social Sciences 22 (2), 550-564, 20232*2023