Gaukhar Chekembayeva

Gaukhar Chekembayeva

MODUL University - Vienna / Austria
Business & Management / Marketing
AD Scientific Index ID: 5107251
Modul University Vienna
person_outline Gaukhar Chekembayeva's MOST POPULAR ARTICLES
1-) The role of time convenience and (anticipated) emotions in AR mobile retailing application adoption G Chekembayeva, M Garaus, O Schmidt Journal of Retailing and Consumer Services 72, 103260, 2023 102023
2-) Authenticity matters: investigating virtual tours’ impact on curiosity and museum visit intentionsG Chekembayeva, M GarausJournal of Services Marketing, 20242024
3-) The effect of augmented reality (AR) menu on food delivery decision confidence: A construal-level theory approachChekembayevaAMA CBSIG CONFERENCE 2024, 20242024
4-) How to succeed with virtual tours? The antecedents of authentic experienceG Chekembayeva, M GarausProceedings of the European Marketing Academy (117157), 20232023
5-) Can’t wait to use it- the role of time convenience and anticipated emotions in augmented reality application usage intentionG Chekembayeva, M Garaus, O SchmidtProceedings of the European Marketing Academy, 51st, (106554), 20222022